1. Sergey L. Sundukovskiy
home:(310)937-7973 cell:(310)699-8735
email:ssunduko@yahoo.com
website: http://technofella.com
Executive Summary
Experience in leading over 50 IT and Business professionals to deliver and support mission critical Business
applications in eCommerce and Interactive Marketing environments. Over 15 years served in capacities ranging
from Architect to Chief Information Officer. Solid track record in building IT organizations from the ground up in
start-ups as well as fortune 100 companies. Diverse expertise across a full gamete of IT and Business functions
centered on Engineering, QA, Data Management, Release Engineering, Project and Product Management.
Pragmatic, metrics driven, hands on approach to IT, Business and Product development. Strong balance
between Business and Technical skills bridging the divide between Engineering and Business functions.
Experience in joint internal and off-shore application development, benchmarking, capacity planning, project
management and cross functional training. Very strong experience establishing, supporting and leading
strategies and initiatives across entire Marketing landscape (Email, Search, Display, Affiliate, Performance, Call
Center and Social Marketing). Very strong analytics and optimization experience tuning websites for
performance and conversion (A/B Testing, Split Testing, and Multivariate Testing)
• Multi-Million Dollar Budget Change Management Recruitment and Retention
• Strategic Alliances Troubleshooting and 24/7 support Business Development
• Forecasts Strong IT background Fortune 100 companies
• Architecture Background Start-ups Off-shore Development
Project Management
• Formal training in following Project Management Methodologies:
SDLC (System Development Life Cycle), PMBOK (Project Management Body of Knowledge), RUP
(Rational Unified Process), Agile Development (AUP, SCRUM, XP)
• Experience in Project Managing Multi-Million dollar projects
• Experience in Project Managing several large project simultaneously
• Experience in Project Managing off-shore projects
Product Management
• Experience in Product Planning and Product Positioning
• Experience in Product Roadmap construction
• Experience in Product market research and competitive analyses
• Experience in Managing complex Product Portfolio
• Experience in Managing full Product Lifecycle
• Experience in Product market targeting
Marketing Management
Performance Marketing Tools: Offermatica, Optimost, Webtrends, Google Analytics, Click Tale
Search Marketing Tools: SearchForce, BidMax, Keyword Max
Email Marketing Tools: Bronto, Exact Target, Skylist, YesMail
Affiliate Marketing Tools: DirectTrack, HasOffers, Commission Junction
Display Marketing Tools: Dart, OpenX
Social Media Marketing Tools: OpenSocial, Facebook, Twitter, Delicious, Digg
Call Center Marketing Tools: Asterisk
Technical Proficiencies
Programming Languages: Java/J2EE, C++, Microsoft .NET C, Perl, COM, AspectJ, C#, VB.NET, PHP
Java Related Frameworks: WebServices, JAXB, SOAP, JMS, JDO, EJB, Castor JDO/XML, XDoclet, EjbGen,
JSF, JMX, Struts, Hibernate, Spring, Ant
Application Server: WebLogic 8.1, WebSphere 5.0, JBoss 4.0, PowerTier, JONas, IPlannet
Streaming Servers: Red 5, Wowza Streaming Server, Adobe Streaming Server

2. Sergey L. Sundukovskiy - Experience Continued 2
Content Management Systems: Vignette, OpenCMS, Alfresco, Magnolia, WebDev,
Stress, Performance Testing and Monitoring tools: LoadRunner, JProbe, JView
UML tools: Visio, Rational Rose, Poseidon, MagicDraw UML
Databases: Oracle, SQL Server, Sybase, DB2, Informix, LDAP, Paradox, MySQL, HypersonicSQL
Networking: Load balancing, Clustering, Cross-Server session replication
Portal Software and CMS: Interwoven, WebLogic Portal 8.1, Epicentric, Jetspeed, ATG
Operating Systems and Data Warehousing: Cognos, Windows 2K, UNIX, HP UNIX, Solaris
Cloud Hosting: Amazon Cloud, Rackspace Servers and Sites, Goolgle App Engine
Education
Cappella University, MN
Ph.D. in Organization and Management, Information Technology Management Specialization
School of Business and Technology
Dissertation: THE IMPACT OF EXPERIMENTATION ON INTERACTIVE MARKETING
University of Liverpool, England
MS Computer Science
Dissertation: INTEROPERABILITY BETWEEN OBJECT ORIENTED DESIGN PATTERNS IN JAVA
UCSD, San Diego, CA
Bachelors Computer Science: Major GPA - 3.4, General GPA 3.1
Work Experience
Volusion, Simi Valley, CA (05/09 – present)
Chief Information Officer
As a CIO responsible for all aspects of developing and implementing Information Technology initiatives within
the organization; Responsible for directing, planning and managing the company's Information Systems policies.
As a member of the senior management team responsible for planning corporate growth and coordinating the
strategic plan with the development of information systems. Responsible for driving technology architecture and
client development. Responsible for the growth and scalability of all technology product offerings, including their
SAAS product development. Responsible for the expanded delivery of the high transaction platform.
Responsible for setting strategy and implementing solutions that are sustainable, scalable, and easily managed.
Responsible for setting strategic direction for all of the technology capacity and demand.
• Implemented documented and repeatable process across Business and IT
• Established QA, Configuration Management, Product and Project Management practices
• Architected software and hardware solution to implement PCI compliance
• Defined platform SAAS strategy (Multi-Tenant platform implementation)
• Defined operational scalability/stability strategy based on the Cloud implementation (Amazon Cloud,
Rackspace Cloud Site and Cloud Servers)
• Defined operational monitoring strategy
• Developed offshore and outsourcing strategy
• Defined Business Intelligence strategy based on Pentaho implementation
• Defined strategy and implementation approach for SOA integration platform (Payment Gateways, System
Integration)
• Defined and architected new technology platform designed for continuous multivariate experimentation and
yield management
• Responsible for implementation of Email Marketing, Search Marketing, Affiliate Marketing, Display
Marketing and Performance Marketing Strategies using home-grown and third party tools
• Established knowledge management, escalation, bug tracking practices and procedures
• Established project assessment and prioritization process
• Established project management process based on SCRUM
• Established Strategic Information Systems Planning Process (SISP)
• Established effective team structure
• Standardized development process

3. Sergey L. Sundukovskiy - Experience Continued 3
• Implemented goal setting and staff career management
• Defined product strategy for Interactive marketing channels (email, search, display, banner)
• Defined IT vision, mission and objectives consistent with product and company strategies
• Established IT growth strategy
• Defined and implemented gathering and reporting of Engineering and Business metrics
Technologies involved: .NET, Spring.NET, NHibernate, MSMQ, Quartz.NE, SQLServer, IIS, ASP,
RubyOnRales, Amazon EC2, Amazon S3, Pentaho. PHP, Drupal, Ubercart, MySQL, Bronto, Salesforce, Google
Analytics, Click Tales, Web Trends, Rackspace Cloud
Vantage Media, El Segundo, CA (10/06 – 05/09)
VP of Engineering
As a VP of Engineering responsible for all Development, Quality Assurance, Configuration Management,
Database Management, Data Warehouse, Project and Management efforts in the company. Responsible for
software architecture and overall technical and product vision. Responsible for managing six teams of 50
members. Responsible for determining hardware and software technological base of the software solutions.
Responsible for leading product launch across Development, Operations and Quality Assurance and Project
Management departments. Direct report to CEO of the company
Business and Process
• Implemented documented and repeatable process across Business and IT organizational units
• Established KPIs across all business units
• Implemented Reporting Platform based on Pentaho Data Warehouse
• Responsible for implementation of Email Marketing, Search Marketing, Affiliate Marketing, Display
Marketing and Performance Marketing Strategies using home-grown and third party tools
• Established project assessment and prioritization process
• Established project management process based on Agile Unified Process (AUP)
• Established Strategic Information Systems Planning Process
• Defined and implemented consumer acquisition and retention strategy
• Defined product strategy for Interactive marketing channels (email, search, display, banner)
• Defined IT vision, mission and objectives consistent with product and company strategies
• Established IT growth strategy
Development
• Accomplished re-architecture and re-implementation of all systems in the company
• Architected and implemented technology platform based on Multivariate and Yield Management principles
• Architected and implemented advanced matching engine based bitwise fuzzy match algorithm
• Migrated all systems in the company from PHP to Java Platform
• Implemented knowledge management system
• Implemented bug tracking system
• Established standard application architecture
• Established development and database standards
• Established effective team structure
• Established standard development process
• Designed and implemented clustered environment using Apache web server and JBoss/Tomcat application
servers
• Replaced homegrown content management system with Alfresco
• Defined and implemented gathering and reporting of Engineering metrics
• Implemented standardized TRD (Technical Requirements Document)
• Implemented company-wide mentoring and training program
• Implemented staff career management
QA
• Established Test Plan Documentation
• Established Test Case Documentation
• Defined and implemented gathering and reporting of QA metrics

4. Sergey L. Sundukovskiy - Experience Continued 4
Release Engineering
• Established and implemented Configuration Management Process
• Drove migration from SVN to Perforce to enable highly scalable parallel project and product development
• Drove implementation of Pragmatic continuous integration system
Product Management
• Implemented Full Product Life-Cycle (inception, development, delivery and maturity)
• Established Strategic Information Systems Planning practice
• Compiled and managed Product and Project Portfolio and Product Roadmaps
Technologies involved: J2EE, Spring, JSF, Hibernate, JBoss/Tomcat, Axis(WebServices), JMS, JMX, Drools
(Rule Engine), Oracle 9i, JBossCache, Maven, TDD, AOP, Load Runner, Maven, Continues Integration,
Velocity, JXPath, PHP, Propel
LowerMyBills/Experian, Santa Monica, CA (10/04 – 10/06)
Sr. Director, Architecture and QA
As a Sr. Director responsible for all development, quality assurance, configuration management and project
management efforts across several B2C and B2B applications. Responsible for site architecture and overall
technical vision. Responsible for managing several Engineering teams of 18 members. Responsible for
determining hardware and software technological base and leading development from conception through
product launch across Development, Operations and Quality Assurance departments. Direct report to the SVP
and the General Manager of the company
• Responsible for department resource loading, project planning, goal setting, budget in and project execution
• Introduced number of process improvements based on Agile and RUP methodologies (Business
Requirements Documentation, Functional Requirements Documentation, Technical Documentation and
Test specification)
• Responsible for Implementation of company wide Intranet
• Established overall technical vision and technical direction based on OOP and AOP principals and
technologies (JSF, Spring, Hibernate)
• Managed Several Engineering groups in delivering short term fast paced and long term projects across
several distributed B2B and B2C systems
• Designed and Architected machining engine coupled with yield management platform
• Managed Quality Assurance and Configuration Management groups
• Introduced Whitebox, Stress, Performance and Load Testing as part of QA process
• Designed and Architected Maven and Confluence based Build System
• Responsible for weekly release of several customer facing and internal applications
• Responsible for designing, architecting and reviewing projects across multiple functional areas
• Established Software Development Methodology based on Test Driven Development and Agile
Development Principals
• Implemented department-wide Software Development Methodology based on Agile Development principals
• Established, implemented and supported architectural base including but not limited to Network Architecture
and Topology, System Architecture and Software Architecture
• Responsible Database modeling and schema optimization
• Responsible for advanced problem resolution on high volume web site (several million visitors). (Memory
Leaks, Performance bottlenecks, etc)
• Responsible to for establishing testing guidelines (Unit Testing, Integration Testing, Functional Testing,
Performance Testing and Stability Testing)
• Lead migration from JRun application server to JBoss/Tomcat
• Responsible for “High Availability” software architecture (Clustering, Load Balancing, Session Replication,
Distributed Caching)
• Responsible for training and mentoring junior staff members
• Leading a multimillion Site Redesign project (Complete rearchitecture, redesign and rewrite, on both
software and hardware level, of entire LowerMyBills web site)

5. Sergey L. Sundukovskiy - Experience Continued 5
Technologies involved: J2EE, Spring, JSF, Hibernate, JBoss/Tomcat, Axis(WebServices), JMS, JMX, Drools
(Rule Engine), Oracle 9i, JBossCache, Maven, TDD, AOP, Load Runner, Maven, Continues Integration,
Velocity, JXPath
DIRECTV, El Segundo, Ca (07/02 – 10/2004)
Sr. Manager, IT
Responsible for three tier, 24/7 support of 7 internal and external applications including DIRECTV.COM. Directly
responsible for implementation and maintenance of the department wide Development, Operations, Quality
Assurance standards based on full Software Development Life Cycle. Responsible for providing “long term”
product vision as well as implementation of company wide business objectives across multiple departments
within IT and Business organizations. Responsible for promoting company wide quality and improvement efforts
• Lead a team of 15 developers, architects and projects managers across multiple departments
(Development, Quality Assurance, Operations) to deliver and support mission critical, J2EE based e-
commerce, customer care and content management applications
• Designed and implemented custom webserver based on the TCP/IP protocol to be imbedded in the set top
boxes
• Responsible for overall project management, design, architecture, technical direction, implementation,
stability and scalability of several e-commerce and Call Center applications including DIRECTV.COM
• Spearheaded design, development and project management of multi-million DIRECTV.COM redesign effort
• Responsible for maintaining 99.9% availability of high volume ecommerce applications
• Responsible for budget and capital approval planning
• Spearheaded departments ‘Sarbanes-Oxley’ compliance
• Responsible for department project planning and ‘Project Road Map’ execution
• Implemented department-wide Software Development Methodology based on SDLC and RUP
methodologies
• Implemented content delivery using Vignette content management system
• Introduced Project Management process improvements
• Implemented company-wide software development standards including “Best Practices“, UML and IDE tools
• Responsible for advanced problem resolution including but not limited to Memory Leaks, Clustering
Problems, Garbage Collection Spikes, Excessive DB Access, Code “Bottlenecks” and “Hot Spots”,
Concurrency Problems
• Spearheaded DIRECTV.com migration from WebLogic 6.1 to WebLogic 8.1
Technologies involved: J2EE 1.3, .NET WebService, JMS, JMX, JDO, EJB, JSF, WebLogic Server/Portal 8.1,
SharePoint, BizTalk
E-nventory LLC, Ca (11/01 – 07/02)
VP of Engineering
Managed staffing, budgeting, development, design, and integration of software and hardware systems.
Supervised IT operational infrastructure and deliver technology resources to development projects. Performed
technology assessment to enhance operations and standardize services. Developed standards around software
architecture and project management. Worked with cross-functional teams to ensure functional and operational
stability of mission critical internal and external applications. Directed design and development of
Intranet/Extranet sites using cutting edge technology. Direct report to the CEO
• Lead multiple departments, Development, Quality Assurance, Configuration Management, Operations
Support to deliver mission critical J2EE and .NET based e-commerce applications on Unix and Windows
platforms
• Responsible for initial site launch
• Responsible for building IT infrastructure based on the Linux platform all well as establishing procedures for
Operational Support
• Responsible for implementation Project Management Process
• Responsible for overall IT staff management (over 30 people)
• Designed and implemented clustered environment using Apache web server and IPlannet application
servers

6. Sergey L. Sundukovskiy - Experience Continued 6
• Designed and implement content delivery using OpenCMS
• Responsible for budget and capital approval planning
• Responsible for department project planning and “Project Road Map” execution
• Responsible for overall technical direction, design, implementation, stability and scalability of the e-
commerce application
• Directed and supervised implementation of following business components: Persistent Shopping Cart,
Product Catalog, Credit Card and EFT processing, Cross Sell and Up Sell, Rule Based Promotions, Rule
Based Pricing, Customer Profile, Checkout Process, Order History, Affiliate & Marketing Data
Technologies involved: J2EE 1.3, .NET, BizTalk SQLServer, WebSphere 4.0,
WeddingChannel.com, Los Angeles, Ca (12/00 – 11/01)
Sr. Architect/Department Lead
Was responsible for 24/7 three tier application and infrastructure support across Development, Operations and
Configuration Management departments. Was responsible for spearheading design, development and project
management on multi-million dollar projects across multiple IT and business partners. Responsible for
developing and maintaining an engagement model that maximizes sales opportunities. Responsible for
identifying and implementing best practices; developing and maintaining performance matrix. Direct report to VP
of Engineering
WeddingChannel.com is an online shopping portal for retailers such as Macys, Tiffany’s, Restoration Hardware,
and Bloomindales.
• Introduced Process and Methodology improvements to streamline development, support and quality
assurance efforts based on SDLC and XP methodologies
• Introduced Stress Testing and Performance Testing into QA and Development Process
• Introduced following considerations into release process: Security Vulnerability, Fault Tolerance, Memory
Stability
• Designed and implemented clustered environment based on IPlannet application server
• Implemented company-wide and multi-department software development standards and “Best Practices”
• Introduced regression testing and Unit testing into QA process
• Implemented B2B data exchange using TCP/IP socket programming
• Designed and Supervised implementation of “offline order processing” that allowed eCommerce website to
maintain 99.9% even in case of third party failures
• Designed and Supervised implementation of Application Persistence and Business Layer
• Designed and Directed implementation of BizTalk orchestration to allow integration with third party remote
inventory systems
• Technologies involved: J2EE, .NET WebService, SharePoint, BizTalk JMS, EJB, IPlannet
LexFusion, San Diego, CA (11/99 - 12/00)
Chief Architect/Director of Engineering
As a Chief Architect was responsible for all development efforts. Was responsible for starting of entire
engineering team including hiring and managing a team comprised of 10-15 US and offshore members. Was
responsible for the full deployment and development of Customer Relationship Management system. Was
responsible for determining hardware and software technology and lead full development from conception
through product launch across Development, Operations and Quality Assurance Departments. Direct report to
the CTO
• Responsible for overall IT staff management
• Directed architecture and implementation of Customer Relationship Management (CRM) and Enterprise
Resource Management developed for a global translation and localization software platform that
incorporated an advanced translation engine, integrated workflow, and supplier management tools based on
J2EE distributed platform
• Responsible for department project planning and project management
• Implemented department-wide Software Development Methodology based on SDLC methodology
• Implemented formal Software and Project Management Process

7. Sergey L. Sundukovskiy - Experience Continued 7
• Implemented IT infrastructure based on the Linux platform, including initial department formation
(Development, QA, OPS)
• Responsible for budget and capital approval planning
• Responsible for 99.9% application availability matrix
Technologies involved: J2EE, .NET, JMS, EJB, Linux, Oracle, Epicanthic Portal
Persistence.com, Carlsbad, CA (09/98 – 11/99)
Senior Design Engineer/Architect
An Enterprise Application Server (PowerTier) used for the development, deployment and management of
enterprise applications. The PowerTier J2EE platform enables customers to create scalable, high-performance
systems that are extensible and compatible with products and systems they already have in place.
• Architected and Implemented several parts of Power Tier application server
• Utilizing the PowerTier application server, developed client server application samples using EJB that are
shipped as part of the PowerTier software package. Technology included JMS, Java, Java Servlets, XML
CORBA and JSP. Databases included Oracle, Sybase, DB2, SQL Server, and Informix on both Windows
NT and UNIX Solaris platforms.
• Designed and implemented Object Relational Mapping (Entity Beans  Relational DB)
• Using WebLogic and WebSphere designed number of projects for comparative analysis with PowerTier
• Performance testing. Set up WebSphere, WebLogic, IPlanet appserver clusters for feature and performance
analysis with PowerTier
Technologies involved: J2EE, JMS, Unix, EJB, Oracle
3Com San Diego, CA (transferred from Santa Clara) (01/96 - 09/98)
3Com/PalmComputing, Santa Clara
Configuration Manager
• Configuration Management using ClearCase including daily merges, branch creation, multisiting, code
integration, review and debugging, Alpha and Beta Releases including Release documentation and CD
burning.
• Handled new projects from Phase one through ISO 9000 compliance.
• ClearCase support of 50 developers.
• Transitioned 3Com/Palm Computing from Visual Source Safe to Perforce.
• Configuration Management using Perforce and including script design using Perl and MS DOS batch jobs,
code integration, review and debugging, Alpha and Beta Releases including Release documentation.
• Perforce support of 75 developers.
Prior to 1996 work history on request
Other Qualifications
• Fluent In Russian