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Как появились джинсы?,[object Object]
В далеком 1873 году бюро патентов и торговых марок США выдает патент на производство «рабочих комбинезонов без бретелей с карманами для ножа, денег и часов» еврею-эмигранту Леви Страуссу.,[object Object],Кто изобрел джинсы?,[object Object]
Леви Страусспереехал в США из Германии в 1847 году. В детстве он отказывался учиться играть на скрипке. «Какой заработок может быть от игры на скрипке? А штаны, ведь, носит весь мир!» – рассуждал маленькийЛеви, любивший рисовать одежду и мечтавший стать миллионером.,[object Object],Леви Страус,[object Object]
Прожив в Нью-Йорке 6 лет, Леви переезжает в Калифорнию, которую охватила «золотая лихорадка». «Сакраменто – край богатый, золото гребут лопатой» – пела тогда вся Америка. Грести лопатой золото Леви не стал. Он открыл фабрику по пошиву одежды. «Зачем самому промывать песок? Лучше начать шить золотоискателям прочные штаны, и они тебе будут отсыпать заветный песочек» - считал Леви и не прогадал.,[object Object],Жизнь в Америке,[object Object]
Особенности джинсов,[object Object],Леви Страусс воедино соединяет прочную дешёвую ткань, удобный фасон и универсальный цвет. Тёмно-синий цвет материи придавал самый дешёвый и стойкий краситель того времени – индиго. Леви начинает заказывать для пошива брюк ткань в Италии. Тюки с материалом прибывают из порта Генуя, на них стоит штамп «Genes». В американском произношении это звучит, как «Джинс». Это одна из версий происхождения названия штанов.,[object Object]
Окрылённый успехом, Леви открывает сотни фабрик по всей Америке. Джинсы приобретают мировую славу, а Леви Страусс – огромное состояние. В 1870 г. он зарабатывает свой первый миллион. Ношение джинсов стало своего рода жизненной философией, символом свободы, независимости и динамичного образа жизни.,[object Object],Успех джинсов,[object Object]
Почётный гражданин Сан-Франциско, спонсор многих университетов, активный политик Леви Страусс умер в 1902 г., но дело его живёт. Наряду с рок-н-роллом и жвачкой джинсы стали символом Америки. Никто не утверждает, что все американцы жуют жвачку и танцуют рок-н-ролл, но никто не отрицает, что вся Америка выросла в джинсах.,[object Object],Джинсы в наше время,[object Object]
1. Леви Страусс сам никогда не носил джинсы, считая, что солидным людям не стоит носить одежду рабочих.,[object Object],2. Ныне в Еврейском музее (Берлин) на почётном месте демонстрируются джинсы «Ливайс» 501, как одно из важных свидетельств достижений еврейского народа.,[object Object],3. Леви Страусс никогда не женился и умер бездетным.,[object Object],4. Отец Леви Страусса был выходцем из Западной Украины.,[object Object],Интересные факты,[object Object]

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История джинсов

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