1. Cannes Lions 2012 Analysis
Ogilvy & Mather made history on Saturday night, winning the coveted Cannes Lions 2012 Network of the
Year Award, the most prestigious accolade in the advertising industry.
We had the finest Cannes performance in our history this year, surpassing even our own aggressive goals.
In addition to Network of the Year honors, we won a record 83 Lions, and we won them by blowing away
our previous record of 61. We also won our first Grand Prix since 2007, and we won it on the biggest of
big brands.
This is Pervasive Creativity in action, and it serves as an unmistakable indication that our creative
resurgence has taken root in every corner of the network. Results like this require stand-out creatives and
outstanding creative leadership. It also entails creative thinking from everyone, everywhere. And so, with
this note, I offer my thanks and praise to our creative teams, our business partners and our clients, and
also every one of the 18,000 of us around the Ogilvy & Mather network. We did this.
Last year, we said our admirable Cannes performance was a watershed for the network, which it was. But
this year, we have set a high bar for our whole industry. We won accolades in every category, we won
them throughout the world, we won them on huge brands and small ones, and we won them for naked
commerce and the good of the world. In short, we won as a network and with the full breadth of that
network.
But our success carries with it an obligation to exceed ourselves. Ogilvy & Mather is now the hot agency –
the one clients, media, and competitors look to for creative leadership. We must live up to and then better
the standard we have set. Preparations for that begin tomorrow, but for today, we deserve a moment to
celebrate.
Let’s look more deeply at what we achieved.
We earned a pride of 83 Lions. That’s 22 more than last year’s record performance and represents a 36
percent increase. 36 percent!
That total includes 12 Gold Lions – the same as last year, but an impressive total nonetheless.
We democratized our gains in a very big way. This year’s 20 Silver Lions is 3 more than last year’s total,
and our total of 50 Bronze Lions is 56 percent higher than last year. We had 182 Finalists! – 34 percent
more than before.
As a result of this, our points total jumped by 31 percent to 526.
Our victory may have been broad in scope, but there was one office that fairly well drowned itself in glory.
In 1st place, São Paulo pulled in 95 pts, which is more than the next two offices combined. They bagged 16
Lions, 5 more than last year, and earned themselves the undisputed leading position in the rankings.
Bravo!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
!
Finalist is an Ogilvy & Mather term for an unconverted Shortlist.

2. Aside from São Paulo, our top 5 offices share a remarkable distinction: not a single one of them was in the
top 10 last year. London jumped from 24th place to 2nd place with 7 Lions and 37 pts, compared to 1 Lion
and 4 pts last year. Cape Town, 12th place last year, is in 3rd now. A year ago, it earned 11 pts and no
Lions, but now it is boasting 36 pts and 7 Lions (1 Gold). Sydney, in 4th place, notched 7 Lions (1 Gold)
and 31 pts. They hadn’t scored a single point last year! Tunis, our 5th place office, earned 4 Lions, 3 of
which were Gold. Last year they had one pt, and they had never won a Gold before. Tunis earned its haul
of Lions in a year when the country had a revolution and on the back of a campaign, called The Return of
Dictator Ben Ali, that was instrumental in bringing full participatory democracy to Tunisia. Advertising,
as our Tunis office just proved, can change the world.
We are distributing the wins more broadly around the network. Last year, we had 37 offices contributing
points. This year, that number has climbed to 40. The top 5 offices accounted for 49 percent of our total
of Lions this year whereas last year’s top 5 (Buenos Aires, São Paulo, Frankfurt, Kuala Lumpur, Paris)
made up more than one-half of our total haul. I look forward to the competition between these two sets of
offices next year, as Buenos Aires, Frankfurt, Kuala Lumpur, and Paris look to regain their positions!
Guatemala won its first Gold Lion after winning its first ever, only last year.
Regionally, we had a photo finish with the folks from EAME just beating out the Latina teams by 1 Lion
and 2 pts. AP and NA both did a lot better than last year, but EAME and Latina are setting the standard
here.
NA scored a Gold in design with the IBM Think campaign. That’s 2 Golds in 2 years for a huge brand in
its home market.
AP’s Shanghai office brought home Ogilvy & Mather’s first Grand Prix in 5 years!
As you can see, we had great success with our biggest brands. In addition to bagging the Grand Prix, Coke
also earned 12 other Lions – 2 of them Gold. Sprite enjoyed 1 Gold, 1 Silver, and 1 Bronze Lion worth of
refreshment. Hellmann’s garnered 4 Lions (1 of them Gold), and IBM picked up 3 Bronze in addition to
the Gold. We had wins from other big brands as well, and, as a group, the GBMs accounted for 31 Lions,
some 37 percent of our total.
2012 is in the books. We’ve achieved something exceptional. But there’s no pole position we’ll enjoy for
next year. We start off at the bottom, just like everyone else. We do have two big advantages, however.
First off, you. You have a taste now of ultimate victory, and that, coupled with your towering talent and
the creative energy that pervades this network makes me excited and confident for next year. We also
have belief – the kind of belief that allows us to take tremendous creative risks and soar as a result. And
now we have a new sort of belief. We believe we can win because we already have. Our ability to flood
every category with Finalists – something that we have been focusing on for two years now – has paid off.
We have still more untapped potential. When we are all sharing and working together, Ogilvy & Mather
will be the best in the world, without equal. Our goal for 2013 will be to keep up with our blistering pace
of creative growth and pervade creativity throughout our network. Another Grand Prix or 2 wouldn’t hurt
either.
I know we can do it. So, let’s get started.
Best,
Khai
! "!

3. NETWORK OF THE YEAR
10 7 5 3
GRAND TOTAL TOTAL
GOLD SILVER BRONZE
PRIX LIONS SHORTLISTS
#1 OGILVY 1 12 20 50 83 308
#2 BBDO 0 14 19 45 78 273
#3 DDB 0 9 18 52 79 288
!
PERFORMANCE BY CATEGORY
10 7 5 3 1
CATEGORY GRAND PRIX GOLD SILVER BRONZE FINALISTS TOTAL LIONS POINTS
Outdoor 1 3 6 8 45 18 130
Press 0 1 3 7 35 11 78
Promo & Activation 0 4 0 3 21 7 58
Direct 0 1 2 4 20 7 49
Media 0 0 3 4 15 7 42
Branded Content &
Entertainment 0 2 1 4 3 7 34
PR 0 0 1 4 13 5 30
Design 0 1 0 4 6 5 25
Radio 0 0 1 4 8 5 25
Cyber 0 0 2 2 4 4 20
Film 0 0 0 4 5 4 17
Mobile 0 0 1 1 4 2 12
Film Craft 0 0 0 1 0 1 3
Titanium & Integrated 0 0 0 0 2 0 2
Creative Effectiveness 0 0 0 0 1 0 1
TOTAL 1 12 20 50 182 83 526
!
REGIONAL PERFORMANCE OVERVIEW
10 7 5 3 1
REGION GRAND PRIX GOLD SILVER BRONZE FINALISTS TOTAL LIONS TOTAL POINTS
EMEA 0 4 10 17 62 31 191
LATINA 0 5 9 16 61 30 189
AP 1 2 1 14 49 18 120
NA 0 1 0 3 10 4 26
TOTAL 1 12 20 50 182 83 526
!
! !
! #!

4. !
REGIONAL BREAKDOWN BY POINTS AND LIONS WON
0 10 7 5 3 1
GRAND TOTAL
OFFICE SHORTLISTS PRIX GOLD SILVER BRONZE FINALISTS LIONS POINTS
EMEA 104 0 4 10 17 62 31 191
London 21 0 0 3 4 10 7 37
Cape Town 14 0 1 2 4 7 7 36
Tunis 8 0 3 0 1 4 4 28
Paris 13 0 0 2 3 8 5 27
Frankfurt 15 0 0 2 3 6 5 25
Dubai 9 0 0 1 0 8 1 13
Johannesburg 8 0 0 0 1 4 1 7
Dublin 1 0 0 0 1 0 1 3
Kiev 3 0 0 0 0 3 0 3
Amsterdam 2 0 0 0 0 2 0 2
Copenhagen 2 0 0 0 0 2 0 2
Coley Porter Bell
London 1 0 0 0 0 1 0 1
Milan 1 0 0 0 0 1 0 1
OgilvyAction
Dusseldorf 1 0 0 0 0 1 0 1
OgilvyAction London 1 0 0 0 0 1 0 1
OgilvyAction Madrid 1 0 0 0 0 1 0 1
OgilvyOne Athens 1 0 0 0 0 1 0 1
OgilvyOne Madrid 1 0 0 0 0 1 0 1
SPN Ogilvy St.
Petersburg 1 0 0 0 0 1 0 1
LATINA 114 0 5 9 16 61 30 189
Sao Paulo 53 0 4 5 7 21 16 95
Buenos Aires 17 0 0 1 2 14 3 25
Bogota 15 0 0 1 2 8 3 19
Mexico City 12 0 0 0 3 7 3 16
Guatemala 6 0 1 0 1 4 2 14
Santiago 8 0 0 1 0 6 1 11
San Jose 2 0 0 1 1 0 2 8
Lima 1 0 0 0 0 1 0 1
ASIA PACIFIC 76 1 2 1 14 49 18 120
Sydney 11 0 1 1 5 4 7 31
Shanghai 4 1 1 0 0 2 2 19
Singapore 16 0 0 0 2 13 2 19
Bangkok 8 0 0 0 3 4 3 13
Kuala Lumpur 12 0 0 0 0 12 0 12
Mumbai 8 0 0 0 3 1 3 10
Brand David Comm.
New Delhi 4 0 0 0 0 4 0 4
Hong Kong 4 0 0 0 1 0 1 3
Ho Chi Minh 3 0 0 0 0 3 0 3
Makati City 3 0 0 0 0 3 0 3
Gurgaon 2 0 0 0 0 2 0 2
Ogilvy Impact
Australia 1 0 0 0 0 1 0 1
NA 14 0 1 0 3 10 4 26
New York 14 0 1 0 3 10 4 26
TOTALS 308 1 12 20 50 182 83 526
!
!
! $!

5. PERFORMANCE BY OFFICE
0 10 7 5 3 1
GRAND TOTAL
OFFICE SHORTLISTS PRIX GOLD SILVER BRONZE FINALISTS LIONS POINTS
1 Sao Paulo 53 4 5 7 21 16 95
2 London 21 3 4 10 7 37
3 Cape Town 14 1 2 4 7 7 36
4 Sydney 11 1 1 5 4 7 31
5 Tunis 8 3 1 4 4 28
6 Paris 13 2 3 8 5 27
7 New York 14 1 3 10 4 26
8 Frankfurt 15 2 3 6 5 25
9 Buenos Aires 17 1 2 14 3 25
10 Bogota 15 1 2 8 3 19
11 Shanghai 4 1 1 2 2 19
12 Singapore 16 2 13 2 19
13 Mexico City 12 3 7 3 16
14 Guatemala 6 1 1 4 2 14
15 Bangkok 8 3 4 3 13
16 Dubai 9 1 8 1 13
17 Kuala Lumpur 12 12 0 12
18 Santiago 8 1 6 1 11
19 Mumbai 8 3 1 3 10
20 San Jose 2 1 1 2 8
21 Johannesburg 8 1 4 1 7
Brand David
Communications
22 New Delhi 4 4 0 4
23 Dublin 1 1 1 3
24 Hong Kong 4 1 1 3
25 Ho Chi Minh 3 3 0 3
26 Kiev 3 3 0 3
27 Makati City 3 3 0 3
28 Amsterdam 2 2 0 2
29 Copenhagen 2 2 0 2
30 Gurgaon 2 2 0 2
Coley Porter
31 Bell London 1 1 0 1
32 Lima 1 1 0 1
33 Milan 1 1 0 1
Ogilvy Action
34 Dusseldorf 1 1 0 1
Ogilvy Impact
35 Australia 1 1 0 1
OgilvyAction
36 London 1 1 0 1
OgilvyAction
37 Madrid 1 1 0 1
OgilvyOne
38 Athens 1 1 0 1
OgilvyOne
39 Madrid 1 1 0 1
SPN Ogilvy St.
40 Petersburg 1 1 0 1
!
! %!

6. LIONS BY CATEGORY AND METAL
Category Title Product Advertiser City Award
Branded
BE THE COACH SOUTH AFRICAN BREWERIES CARLING BLACK LABEL Cape Town GOLD
Content
THE RETURN OF
Branded
DICTATOR BEN ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN Tunis GOLD
Content
ALI
Branded A STEP FROM
COCA-COLA COMPANY COKE ZERO Paris SILVER
Content ZERO
Branded
RECIPE RECEIPT UNILEVER HELLMANN'S São Paulo BRONZE
Content
Branded A STEP FROM
COCA-COLA COMPANY COKE ZERO Paris BRONZE
Content ZERO
THE WORST
Branded
BREATH IN THE FERRERO TIC TAC Paris BRONZE
Content
WORLD
Branded CENTENNIAL
IBM IBM New York BRONZE
Content FILMS
Branded KARAOKE
BAR AURORA & BOTECO FERRAZ CHAIN OF BARS São Paulo Shortlist
Content BREATHALIZER
Branded
LE CLUB PERRIER NESTLÉ WATERS PERRIER Paris Shortlist
Content
Branded THE HORIZONS
DUPONT DUPONT New York Shortlist
Content PROJECT
Creative
WATSON IBM IBM New York Shortlist
Effectiveness
THE SMALLEST
Cyber IKEA IKEA Dubai SILVER
IKEA STORE
THE DOVE AD
Cyber DOVE BRAND UNILEVER London SILVER
MAKEOVER
THE DOVE AD
Cyber DOVE BRAND UNILEVER London BRONZE
MAKEOVER
THE GNOME PRECISION SCALES &
Cyber KERN & SOHN London BRONZE
EXPERIMENT CALIBRATION
CHROME
Cyber EXPERIMENT: CHROME LAUNCH IN ASIA GOOGLE Singapore Shortlist
RAMAYANA
TAKE THEM TO
Cyber ING DIRECT ING DIRECT SPAIN Madrid Shortlist
SCHOOL
THE WORLD'S
Cyber DEEPEST BORJOMI IDS Kiev Shortlist
WEBSITE
THE GNOME PRECISION SCALES &
Cyber KERN & SOHN London Shortlist
EXPERIMENT CALIBRATION
Design THINK IBM IBM New York GOLD
HAPPINESS THE COCA-COLA
Design COCA-COLA São Paulo BRONZE
REFILL COMPANY
Design BOOKCALENDAR GANDHI BOOKSTORES GANDHI BOOKSTORES Mexico City BRONZE
CAFÉ TERRACE
BRONZE
Design AT NIGHT, THE ARTIST COLOR PENCILS FABER-CASTELL Singapore
CAMPAIGN
SCREAM
ICONS OF
Design IBM IBM New York BRONZE
PROGRESS
Design ROAD LETTERS MOBILE COMPANY CLARO São Paulo Shortlist
THE COCA-COLA
Design COKEHANDS COCA-COLA Shanghai Shortlist
COMPANY
! &!

7. QUICK DRAW MATTEL SOUTHEAST Kuala
Design PICTIONARY Shortlist
WINS ASIA Lumpur
THE SMALLEST
Design IKEA STORE IN IKEA IKEA Dubai Shortlist
THE WORLD
MORRISONS
Design M SAVERS MORRISONS London Shortlist
SAVERS FOODS
TURNING
Design NEGATIVES INTO IBM IBM New York Shortlist
POSITIVES
HALF OF HBO
Direct HBO PREMIUM PACKAGE CLARO TV Guatemala GOLD
FOR FREE
Direct RECIPE RECEIPT HELLMANN’S MAYONNAISE UNILEVER São Paulo SILVER
THE GNOME PRECISION SCALES &
Direct KERN & SOHN London SILVER
EXPERIMENT CALIBRATION
COCA-COLA SOUTH
Direct SHARE A COKE COCA-COLA Sydney BRONZE
PACIFIC
Direct IFOLD SAVING PAPER VODAFONE INDIA Mumbai BRONZE
THE
Direct BLUEMOTION BLUEMOTION VOLKSWAGEN Cape Town BRONZE
LABEL
SOUTH AFRICAN
Direct BE THE COACH CARLING BLACK LABEL Cape Town BRONZE
BREWERIES
MOM CALLING
Direct AMMAR AMMAR Buenos Aires Shortlist
CARDS
Direct CHEER O METER COCA-COLA COCA-COLA Buenos Aires Shortlist
Direct TANG SHAKER TANG DRINK TANG Buenos Aires Shortlist
COCA-COLA SOUTH
Direct SHARE A COKE COCA-COLA Sydney Shortlist
PACIFIC
HAPPINESS THE COCA-COLA
Direct COCA-COLA São Paulo Shortlist
REFILL COMPANY
Direct MAGAZINEYOU MAGAZINE MAGAZINE LUIZA São Paulo Shortlist
FINDING TRUE
Direct THE NORTH FACE VF Shanghai Shortlist
NORTH
Direct DOUBLE BALL POWERADE ION4 COCA-COLA COLOMBIA Bogotá Shortlist
REARVIEW KIA MOTORS
Direct REARVIEW CAMERA Bogotá Shortlist
CAMERA RACE COLOMBIA
THE WORST
Direct BREATH IN THE TIC TAC FERRERO Paris Shortlist
WORLD
Direct SCRABBLE TALES SCRABBLE GAME LA JUGUETERÍA Guatemala Shortlist
THE COKE HUG THE COCA-COLA
Direct COCA-COLA Singapore Shortlist
MACHINE COMPANY
SOUTH AFRICAN
Direct BE THE COACH CARLING BLACK LABEL Cape Town Shortlist
BREWERIES
HOTEL FOR ISLAZUL SHOPPING
Direct SHOPPING CENTER Madrid Shortlist
PLANTS CENTER
THE RETURN OF
Direct DICTATOR BEN ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN Tunis Shortlist
ALI
THE RETURN OF
Direct DICTATOR BEN ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN Tunis Shortlist
ALI
THE WORLD'S
Direct DEEPEST BORJOMI IDS Kiev Shortlist
WEBSITE
THE DOVE AD
Direct DOVE BRAND UNILEVER London Shortlist
MAKEOVER
! '!

8. Direct DETAILS FIRST CLASS CABIN BRITISH AIRWAYS London Shortlist
Direct PREDICTIONS PREDICTIVE ANALYSIS SOFTWARE IBM London Shortlist
Film CATOAST GLOBALBEV FLYING HORSE São Paulo BRONZE
WOODS,
BRONZE
Film BURIED, GANDHI BOOKSTORES GANDHI BOOKSTORES Mexico City
CAMPAIGN
EXECUTED
SILENCE OF
Film THAI LIFE INSURANCE THAI LIFE INSURANCE Bangkok BRONZE
LOVE
THE RETURN OF
Film DICTATOR BEN ENGAGEMENT CITOYEN TUNISIAN DEMOCRACY Tunis BRONZE
ALI
NATIONAL
Film ABC ABRAMET ASSOCIATION OF São Paulo Shortlist
TRAFFIC MEDICINE
Film THE DROP NESTLÉ WATERS PERRIER Paris Shortlist
HAPPY NEW MEDICAL CARE
Film EMERGENCY Milan Shortlist
YEAR? CHARITY
BITE-BACK SHARK AND MARINE
Film SHARKFIN ANTI SHARK FINNING London Shortlist
CONSERVATION
Film BEING WITH YOU MTV STAYING ALIVE MTV STAYING ALIVE London Shortlist
Film Craft I CAN'T WAIT ISPCC ISPCC Dublin BRONZE
COCA-COLA SOUTH
Media SHARE A COKE COCA-COLA Sydney SILVER
PACIFIC
OROVERDE - DIE
TROPENWALDSTIFTUNG
Media DONATION ARMY OROVERDE Frankfurt SILVER
(RAINFOREST
FOUNDATION)
THE
Media BLUEMOTION BLUEMOTION VOLKSWAGEN Cape Town SILVER
LABEL
TEDX
Media TED TALKS TED Buenos Aires BRONZE
HAIRDRESSERS
COCA-COLA SOUTH
Media SHARE A COKE COCA-COLA Sydney BRONZE
PACIFIC
COCA-COLA SOUTH
Media SHARE A COKE COCA-COLA Sydney BRONZE
PACIFIC
HALF OF HBO
Media HBO PREMIUM PACKAGE CLARO TV Guatemala BRONZE
FOR FREE
Media PAPERTWEETOS COCA-COLA COCA-COLA Buenos Aires Shortlist
HAPPINESS THE COCA-COLA
Media COCA-COLA São Paulo Shortlist
REFILL COMPANY
Media MAGAZINEYOU MAGAZINE MAGAZINE LUIZA São Paulo Shortlist
THE COCA-COLA
Media SPRITE SHOWER SPRITE São Paulo Shortlist
COMPANY
THE COCA-COLA
Media SPRITE SHOWER SPRITE São Paulo Shortlist
COMPANY
Media PIN BALL PARK ASSIST FORD Paris Shortlist
Kuala
Media NEXT GAMES MILO CANS MILO Shortlist
Lumpur
Media SUBTITLE MAN ENGLISH EXCELLENCE ENGLISH EXCELLENCE Lima Shortlist
YOUTUBE WILDERNESS
Media ANTI-POACHING INITIATIVE Cape Town Shortlist
INTERVENTIONS FOUNDATION
SOUTH AFRICAN
Media BE THE COACH CARLING BLACK LABEL Cape Town Shortlist
BREWERIES
! (!

9. SOUTH AFRICAN
Media BE THE COACH CARLING BLACK LABEL Cape Town Shortlist
BREWERIES
THAI HEALTH
Media SMOKING KID ANTI-SMOKING AWARENESS PROMOTION Bangkok Shortlist
FOUNDATION
WETHERSPOON BACARDI BROWN FORMAN BACARDI BROWN
Media London Shortlist
CONNECT BRANDS FORMAN BRANDS
US OPEN
Media IBM IBM New York Shortlist
COURTCONNECT
US OPEN
Media IBM IBM New York Shortlist
COURTCONNECT
SOUTH AFRICAN
Mobile BE THE COACH CARLING BLACK LABEL Cape Town SILVER
BREWERIES
HAPPINESS THE COCA-COLA
Mobile COCA-COLA São Paulo BRONZE
REFILL COMPANY
HAPPINESS THE COCA-COLA
Mobile COCA-COLA São Paulo Shortlist
REFILL COMPANY
Mobile KEYFREE LOGIN KEYFREE SYSTEM FORD Paris Shortlist
LACTA MOBILE
Mobile LACTA KRAFT FOODS Athens Shortlist
APP
SOUTH AFRICAN
Mobile BE THE COACH CARLING BLACK LABEL Cape Town Shortlist
BREWERIES
THE COCA-COLA GRAND
Outdoor COKEHANDS COCA-COLA Shanghai
COMPANY PRIX
COCA-COLA SOUTH
Outdoor SHARE A COKE COCA-COLA Sydney GOLD
PACIFIC
DONALD TRUMP,
RICHARD
GOLD
Outdoor BRANSON, TIGER FORBES MAGAZINE FORBES BRASIL São Paulo
CAMPAIGN
WOODS, MARK
ZUCKERBERG
THE COCA-COLA
Outdoor COKEHANDS COCA-COLA Shanghai GOLD
COMPANY
Outdoor TANG SHAKER TANG DRINK TANG Buenos Aires SILVER
Outdoor RECIPE RECEIPT HELLMANN’S MAYONNAISE UNILEVER São Paulo SILVER
Outdoor SPRITE SHOWER SPRITE COCA-COLA COMPANY São Paulo SILVER
GRUPO EXITO - SILVER
Outdoor EGG, TOAST CARULLA COOKING SCHOOL Bogotá
CARULLA CAMPAIGN
Outdoor BIG BANG! LEGO UNIVERSAL San José SILVER
THE WORST
Outdoor BREATH IN THE TIC TAC FERRERO Paris SILVER
WORLD
Outdoor RUGBEER CERVEZA SALTA CERVEZA SALTA Buenos Aires BRONZE
'SHARE A COKE'
COCA-COLA SOUTH
Outdoor - BOTTLES AND COCA-COLA Sydney BRONZE
PACIFIC
CANS
BRONZE
Outdoor A, T, I MOBILE COMPANY CLARO São Paulo
CAMPAIGN
GRUPO EXITO - BRONZE
Outdoor EGG, TOAST CARULLA COOKING SCHOOL Bogotá
CARULLA CAMPAIGN
Outdoor BIG BANG! LEGO UNIVERSAL San José BRONZE
Outdoor THE SCREAM ARTIST COLOR PENCILS FABER-CASTELL Singapore BRONZE
THAI HEALTH
Outdoor SMOKING KID ANTI-SMOKING AWARENESS PROMOTION Bangkok BRONZE
FOUNDATION
! )!

10. PARIS,
BRONZE
Outdoor MOSCOW, EXPEDIA CITY BREAKS EXPEDIA London
CAMPAIGN
LONDON
Outdoor CHEER O METER COCA-COLA COCA-COLA Buenos Aires Shortlist
TEDX
Outdoor TED TALKS TED Buenos Aires Shortlist
HAIRDRESSERS
COCA-COLA COCA-COLA SOUTH
Outdoor COCA-COLA Sydney Shortlist
BOTTLE BAT PACIFIC
COCA-COLA SOUTH
Outdoor SHARE A COKE COCA-COLA Sydney Shortlist
PACIFIC
HAPPINESS THE COCA-COLA
Outdoor COCA-COLA São Paulo Shortlist
REFILL COMPANY
Outdoor A MOBILE COMPANY CLARO São Paulo Shortlist
Outdoor T MOBILE COMPANY CLARO São Paulo Shortlist
Outdoor S MOBILE COMPANY CLARO São Paulo Shortlist
Outdoor I MOBILE COMPANY CLARO São Paulo Shortlist
Outdoor BANANA ALARM ODIS Santiago Shortlist
Outdoor BIKINI ALARM ODIS Santiago Shortlist
Outdoor BABY'S BOTTLE ALARM ODIS Santiago Shortlist
Outdoor NUMBERS LOCK ODIS Santiago Shortlist
Outdoor BEAR SLEEP BAG SELK-BAG Santiago Shortlist
Outdoor BEES SLEEP BAG SELK-BAG Santiago Shortlist
DOWNLOAD
Outdoor COKE FM COCA-COLA COLOMBIA Bogotá Shortlist
CONCERT
MERCEDEZ BENZ / BLIND SPOT
Outdoor FACES WOMEN DAIMLER COLOMBIA Bogotá Shortlist
ASSIST
MERCEDEZ BENZ / BLIND SPOT
Outdoor FACES MEN DAIMLER COLOMBIA Bogotá Shortlist
ASSIST
REARVIEW KIA MOTORS
Outdoor REARVIEW CAMERA Bogotá Shortlist
CAMER RACE COLOMBIA
Outdoor PIN BALL PARK ASSIST FORD Paris Shortlist
WITH
Outdoor IMMEDIATE CHILDREN'S CHARITY AFRICAN ANGEL Düsseldorf Shortlist
EFFECT
OROVERDE THE
THE DONATION OROVERDE THE RAINFOREST
Outdoor RAINFOREST Frankfurt Shortlist
ARMY FOUNDATION
FOUNDATION
ALPHA CAN /
Outdoor DOGVERTISER DOG TRAINING Guatemala Shortlist
EUKANUBA
CHANTING CANCER PATIENTS AID
Outdoor ANTI-SMOKING INITIATIVE Mumbai Shortlist
LIGHTER ASSOCIATION
SOLIANCE PHARMA
Outdoor PIG ATTACK PEPTOCID ANTACID TABLETS New Delhi Shortlist
PRODUCTS
SOLIANCE PHARMA
Outdoor BUFFALO ATTACK PEPTOCID ANTACID TABLETS New Delhi Shortlist
PRODUCTS
SOLIANCE PHARMA
Outdoor DEER ATTACK PEPTOCID ANTACID TABLETS New Delhi Shortlist
PRODUCTS
SOLIANCE PHARMA
Outdoor GOOSE ATTACK PEPTOCID ANTACID TABLETS New Delhi Shortlist
PRODUCTS
TRUCK
Outdoor YAHOO MAIL YAHOO INDIA Gurgaon Shortlist
ATTACHMENT
CARRY HEAVY
Outdoor YAHOO MAIL YAHOO INDIA Gurgaon Shortlist
ATTACHMENTS
MATTEL SOUTHEAST Kuala
Outdoor FENCING PICTIONARY Shortlist
ASIA Lumpur
! *+!

11. MATTEL SOUTHEAST Kuala
Outdoor BEAR PICTIONARY Shortlist
ASIA Lumpur
MATTEL SOUTHEAST Kuala
Outdoor BATTLESHIP PICTIONARY Shortlist
ASIA Lumpur
Outdoor THE BILLBOOK GANDHI BOOKSTORES GANDHI BOOKSTORES Mexico City Shortlist
Outdoor EDITH NUBRENZA PATCHES NUBRENZA Mexico City Shortlist
Outdoor PASCUAL NUBRENZA PATCHES NUBRENZA Mexico City Shortlist
CAFÉ TERRACE
Outdoor ARTIST COLOR PENCILS FABER-CASTELL Singapore Shortlist
AT NIGHT
Outdoor THE SCREAM ARTIST COLOR PENCILS FABER-CASTELL Singapore Shortlist
THE COKE HUG THE COCA-COLA
Outdoor COCA-COLA Singapore Shortlist
MACHINE COMPANY
FANTASY PHOTO
Outdoor MANGA PENS RANGE FABER-CASTELL Singapore Shortlist
BOOTH
FATAL
Outdoor MASTER TRAP VENUS TECHNOLOGY Bangkok Shortlist
ATTRACTION
FORESTS FOR
Outdoor WWF WWF THAILAND Bangkok Shortlist
LIFE
Outdoor SHAWARMA IKEA RESTAURANT + CAFE IKEA Dubai Shortlist
Outdoor HOTDOG IKEA RESTAURANT + CAFE IKEA Dubai Shortlist
Outdoor MEATBALLS IKEA RESTAURANT + CAFE IKEA Dubai Shortlist
THE DOVE AD
PR DOVE UNILEVER London SILVER
MAKEOVER
COCA-COLA SOUTH
PR SHARE A COKE COCA-COLA Sydney BRONZE
PACIFIC
THE NEW STÄDEL MUSEUM
PR FUNDRAISING CAMPAIGN Frankfurt BRONZE
STÄDEL FRANKFURT
SOUTH AFRICAN
PR BE THE COACH CARLING BLACK LABEL Cape Town BRONZE
BREWERIES
PR MADRID IBM IBM New York BRONZE
McDONALD'S
PR ALL ABOUT ME FOOD SERVICE INDUSTRY St Leonards Shortlist
AUSTRALIA
DONATE YOUR
PR NON-PROFIT INSTITUTION GRAACC São Paulo Shortlist
FAME
YOUNGSTERS AGAINST
PR SCARECROOKS CAMPAIGN AGAINST ROBBERY VIOLENCE Guatemala Shortlist
ORGANIZATION
YOUNGSTERS AGAINST
PR SCARECROOKS CAMPAIGN AGAINST ROBBERY VIOLENCE Guatemala Shortlist
ORGANIZATION
NOVARTIS CONSUMER
PR VOLTEXERCISE! PAIN RELIEF GEL St Petersburg Shortlist
HEALTH
THE COKE HUG THE COCA-COLA
PR COCA-COLA Singapore Shortlist
MACHINE COMPANY
SOUTH AFRICAN
PR BE THE COACH CARLING BLACK LABEL Cape Town Shortlist
BREWERIES
PR WALL OF HOPE CORPORATE RESPONSABILITY KFC Johannesburg Shortlist
THE RETURN OF
PR DICTATOR BEN ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN Tunis Shortlist
ALI
SPRITE CRICKET
PR SOFT DRINK COCA-COLA Dubai Shortlist
STARS
PR CENTENNIAL CORPORATE COMMUNICATION IBM New York Shortlist
! **!

12. MEXICO: THE
CONSEJO DE
PLACE YOU
PR COUNTRY PROMOTION PROMOCION New York Shortlist
THOUGHT YOU
TURISTICA DE MEXICO
KNEW
PR OGILVY NOTES OGILVY OGILVY New York Shortlist
GOLD
Press A, T, S, I MOBILE COMPANY CLARO São Paulo
CAMPAIGN
BILL GATES,
DONALD TRUMP,
RICHARD SILVER
Press FORBES MAGAZINE FORBES BRASIL São Paulo
BRANSON, TIGER CAMPAIGN
WOODS, MARK
ZUCKERBERG
DONALD TRUMP,
SILVER
Press RICHARD FORBES MAGAZINE FORBES BRASIL São Paulo
CAMPAIGN
BRANSON
MAGICIAN, ZMG (NEWSPAPER
ZMG (NEWSPAPER MARKETING SILVER
Press SHOWGIRL, MARKETING Frankfurt
ASSOCIATION) CAMPAIGN
LILLIPUTIAN ASSOCIATION)
BRONZE
Press A, T, S, I MOBILE COMPANY CLARO São Paulo
CAMPAIGN
GETTY BEAR,
BRONZE
Press GETTY RALLY, ROYALTY FREE IMAGES GETTY IMAGES Bogotá
CAMPAIGN
GETTY SHARK
SISTER,
FACEBOOK, BRONZE
Press FLEUROP FLEUROP Frankfurt
RECORD CAMPAIGN
PRODUCER
CONFUSION,
BRONZE
Press KNOTS, PUZZLE, ORBIS FUNDRAISING ORBIS Hong Kong
CAMPAIGN
STROKES
REFRIGERATOR, BRONZE
Press HOTWHEELS MATTEL TOYS Mumbai
DRAWERS, SOFA CAMPAIGN
BARBED WIRE,
PERFETTI VAN MELLE BRONZE
Press NAILS, ELECTRIC MENTOS SOUR MARBELS Mumbai
INDIA CAMPAIGN
SHOCK
BEDROOM, MR.CURTAIN BRONZE
Press MR.CURTAIN Bangkok
LIVINGROOM (THAILAND) CAMPAIGN
Press MOROCHITA AMMAR AMMAR Buenos Aires Shortlist
Press PAMELA AMMAR AMMAR Buenos Aires Shortlist
Press SCARLETT AMMAR AMMAR Buenos Aires Shortlist
Press BILL GATES FORBES MAGAZINE FORBES BRASIL São Paulo Shortlist
Press DONALD TRUMP FORBES MAGAZINE FORBES BRASIL São Paulo Shortlist
RICHARD
Press FORBES MAGAZINE FORBES BRASIL São Paulo Shortlist
BRANSON
NO HAIR AND
Press FERNET BRANCA FERNET BRANCA Copenhagen Shortlist
POTBELLY
BETTER TASTE
Press FERNET BRANCA FERNET BRANCA Copenhagen Shortlist
IN MEN
Press PORSCHE FLEUROP FLEUROP Frankfurt Shortlist
Press TOILET SEAT FLEUROP FLEUROP Frankfurt Shortlist
Press WITNESS BOX FLEUROP FLEUROP Frankfurt Shortlist
MATTEL SOUTHEAST Kuala
Press BATTLESHIP PICTIONARY Shortlist
ASIA Lumpur
MATTEL SOUTHEAST Kuala
Press FENCING PICTIONARY Shortlist
ASIA Lumpur
MATTEL SOUTHEAST Kuala
Press BATTLESHIP PICTIONARY Shortlist
ASIA Lumpur
! *"!

13. MATTEL SOUTHEAST Kuala
Press FENCING PICTIONARY Shortlist
ASIA Lumpur
MATTEL SOUTHEAST Kuala
Press BATTLESHIP PICTIONARY Shortlist
ASIA Lumpur
MATTEL SOUTHEAST Kuala
Press FENCING PICTIONARY Shortlist
ASIA Lumpur
Press LOVE GANDHI BOOKSTORES GANDHI BOOKSTORES Mexico City Shortlist
Press POLITICIANS GANDHI BOOKSTORES GANDHI BOOKSTORES Mexico City Shortlist
Press TESTIMONY GANDHI BOOKSTORES GANDHI BOOKSTORES Mexico City Shortlist
MEDICAL CENTER SAN
Press FARM PEDIATRIC EMERGENCY SERVICES JOSÉ HOSPITAL. TEC Mexico City Shortlist
HEALTH
Press THE SCREAM ARTIST COLOR PENCILS FABER-CASTELL Singapore Shortlist
CAFÉ TERRACE
Press ARTIST COLOR PENCILS FABER-CASTELL Singapore Shortlist
AT NIGHT
Press OFFICE SELF STORAGE SOLUTIONS BIG ORANGE Singapore Shortlist
Press KITCHEN SELF STORAGE SOLUTIONS BIG ORANGE Singapore Shortlist
Press LIVING ROOM SELF STORAGE SOLUTIONS BIG ORANGE Singapore Shortlist
__________ED
Press BOURNVILLE KRAFT/CADBURY Johannesburg Shortlist
GOLFERS
VARSITY
Press BOURNVILLE KRAFT/CADBURY Johannesburg Shortlist
_____________S
ORANGE BABIES
Press OUTCOME BABY DELIVERY Amsterdam Shortlist
FOUNDATION
Press DAVE VASELINE MEN UNILEVER PHILIPPINES Makati City Shortlist
Press JOSEPH VASELINE MEN UNILEVER PHILIPPINES Makati City Shortlist
Press MARC VASELINE MEN UNILEVER PHILIPPINES Makati City Shortlist
Ho Chi Minh
Press FERRARI HIGH PERFORMANCE OIL CASTROL Shortlist
City
Ho Chi Minh
Press AUDI HIGH PERFORMANCE OIL CASTROL Shortlist
City
Ho Chi Minh
Press PORSCHE HIGH PERFORMANCE OIL CASTROL Shortlist
City
Promo &
RECIPE RECEIPT HELLMANN’S MAYONNAISE UNILEVER São Paulo GOLD
Activation
Promo & THE COCA-COLA
SPRITE SHOWER SPRITE São Paulo GOLD
Activation COMPANY
THE RETURN OF
Promo &
DICTATOR BEN ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN Tunis GOLD
Activation
ALI
THE RETURN OF
Promo &
DICTATOR BEN ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN Tunis GOLD
Activation
ALI
Promo & THE COCA-COLA
SPRITE SHOWER SPRITE São Paulo BRONZE
Activation COMPANY
Promo &
PIN BALL PARK ASSIST FORD Paris BRONZE
Activation
Promo & MUSEO DE MEMORIA Y MUSEO DE MEMORIA Y
TWEETBULLETS Mexico City BRONZE
Activation TOLERANCIA TOLERANCIA
Promo & MOM CALLING
AMMAR AMMAR Buenos Aires Shortlist
Activation CARDS
Promo &
CHEER O METER COCA-COLA COCA-COLA Buenos Aires Shortlist
Activation
! *#!

14. Promo &
GLAM SHELF SUAVE SHAMPOO UNILEVER Buenos Aires Shortlist
Activation
Promo & TEDX
TED TALKS TED Buenos Aires Shortlist
Activation HAIRDRESSERS
Promo & TEDX
TED TALKS TED Buenos Aires Shortlist
Activation HAIRDRESSERS
Promo & COCA-COLA SOUTH
SHARE A COKE COCA COLA Sydney Shortlist
Activation PACIFIC
Promo & KARAOKE BAR AURORA &
CHAIN OF BARS São Paulo Shortlist
Activation BREATHALYZER BOTECO FERRAZ
Promo &
MAGAZINEYOU MAGAZINE MAGAZINE LUIZA São Paulo Shortlist
Activation
Promo & DOWNLOAD
COKE FM COCA-COLA COLOMBIA Bogotá Shortlist
Activation CONCERT
Promo &
DOUBLE BALL POWERADE ION4 COCA-COLA COLOMBIA Bogotá Shortlist
Activation
Promo &
LE CLUB PERRIER PERRIER NESTLÉ WATERS Paris Shortlist
Activation
THE WORST
Promo &
BREATH IN THE TIC TAC FERRERO Paris Shortlist
Activation
WORLD
Promo & THE ABSOLUTE ACADAMY OF MUSIC, THEATRE
HMTM HANNOVER Frankfurt Shortlist
Activation PITCH AND MEDIA
Promo & Kuala
NEXT GAMES MILO CANS NESTLÉ PRODUCTS Shortlist
Activation Lumpur
Promo & FANTASY PHOTO
MANGA PENS RANGE FABER-CASTELL Singapore Shortlist
Activation BOOTH
Promo & SOUTH AFRICAN
BE THE COACH CARLING BLACK LABEL Cape Town Shortlist
Activation BREWERIES
THAI HEALTH
Promo &
SMOKING KID ANTI-SMOKING AWARENESS PROMOTION Bangkok Shortlist
Activation
FOUNDATION
Promo & DUTCH SHARK FOUNDATION
MUSEUM ISLE OF PAMPUS Amsterdam Shortlist
Activation ALARM FORTISISLAND PAMPUS
Promo &
VIDEOSNATCH TUBORG CARLSBERG GROUP Kiev Shortlist
Activation
THE SMALLEST
Promo &
IKEA STORE IN IKEA IKEA Dubai Shortlist
Activation
THE WORLD
GREAT
Promo &
AMERICAN TRY- DEPEND KIMBERLY CLARK New York Shortlist
Activation
ON
MARCOS, SILVER
Radio EMERGENCY POLICE NUMBER CHILEAN POLICE Santiago
JAVIERA CAMPAIGN
THE ABSOLUTE
Radio MUSIC COURSE APPLICATION HMTM HANNOVER Frankfurt BRONZE
PITCH
MIRIAM,
MICHAEL, BRONZE
Radio GREENPEACE GREENPEACE Johannesburg
DAUGHTER, CAMPAIGN
REUNITED
KRAFT FOODS SOUTH
Radio CHOIR STIMOROL TASTE TWIST Cape Town BRONZE
AFRICA
XFM NAKED
BREAKFAST - AD POT VARIOUS/WAR CHILD BRONZE
Radio London
BREAK 2, AD NOODLE/LOWCOSTHOLIDAYS.COM FUNDRAISER SHOW CAMPAIGN
BREAK 3
THE ABSOLUTE
Radio MUSIC COURSE APPLICATION HMTM HANNOVER Frankfurt Shortlist
PITCH
! *$!

15. DSTV TV CHANNEL AND
Radio BUS MULTICHOICE DSTV Johannesburg Shortlist
PROGRAMMES
SINHALESE RESCUE OF ABUSED DOMESTIC
Radio SAWAMNINJAH Dubai Shortlist
RESCUE WORKERS IN LEBANON
TAGALOG RESCUE OF ABUSED DOMESTIC
Radio SAWAMNINJAH Dubai Shortlist
RESCUE WORKERS IN LEBANON
Radio VINCENT ECOBOOST ENGINE FORD London Shortlist
Radio JIMMY ECOBOOST ENGINE FORD London Shortlist
Radio VINCENT ECOBOOST ENGINE FORD London Shortlist
Radio JIMMY ECOBOOST ENGINE FORD London Shortlist
THE RETURN OF
Titanium &
DICTATOR BEN ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN Tunis Shortlist
Integrated
ALI
Titanium &
CENTENNIAL IBM IBM New York Shortlist
Integrated
!
! *%!