English version Automotive Apps are all the rage - a study of Automaker's Smartphone Apps on the German App Stores sheds some light on operating systems, customer taste, growth of new Apps released and categories that Automotive companies like Mercedes, BMW, Volkswagen, Audi and others focus on. It becomes evident that in 2013 the growth of previous years came to a halt and that development focused on categories such as “Entertainment & Lifestyle” and “Navigation & Travel”. -> Learn more about DSP-Partners publications on Smartphone-Apps at: http://bit.ly/DSP-Apps Deutsche Version Nach dem starken Wachstum der Neuerscheinungen von Apps von Autombilherstellern wurde die Neuentwicklung im Jahr 2013 deutlich zurückgefahren. Die Hersteller wie Skoda, Porsche, Opel etc. fokussierten sich auf Apps in den Kategorien “Entertainment & Lifestyle” und“Navigation & Reise”. -> Weitere Publikationen von DSP-Partners zu Smartphone-Apps unter: http://bit.ly/DSP-Apps

1. Automotive Apps:
Which Direction?
Analysis of 2.000 Apps in German App Stores
Darmstadt I February 2014
© DSP-Partners 2014

2. Automotive Apps Germany:
Findings at a glance
 Automotive OEMs love iOS
 German consumers favour Android
 In 2013, releases of new Automotive Apps came to a sudden halt
 Automotive Apps driving in two major opposite category directions
(a) Entertainment & Lifestyle
(b) Navigation & Travel
Source: DSP-Partners App-Database
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3. Majority of German Apps still developed for iOS –
Automotive OEMs with even more focus on iOS
all 2.000 Apps surveyed
share of operating systems [%]
WinPh
7%
Automotive: 21%
Source: DSP-Partners App-Database
Blackber
3%
Android
32%
iOS
59%
Automotive: 77%
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4. But: German customers are dominantly using
Android-Smartphones
2%
2%
5%
7%
28%
Blackberry
59%
Customers
use
Android
more
WinPhone
iOS
Android
65%
32%
Apps published
Source: DSP-Partners App-Database; Tomorrow Focus Mobile Effects 2013-2
Smartphone Use
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5. Strong overall growth of new Apps – Automotive
with strong decrease in new released Apps
Anzahl neu new released
Number of veröffentlicher
iOS-Apps pro Jahr
iOS-Apps per year
400
350
300
250
200
150
All players
Alle Anbieter
Automotive
Automotive
a sudden
halt
100
50
0
2009
1 per 8/2013, extrapolated to 12/2013
Source: DSP-Partners App-Database
2010
2011
2012
2013 1
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6. Automotive players are focusing their Apps on
(a) Entertainment (b) Navigation & Travel
Volkswagen
-
Skoda
Books & Bildung
Bücher & Education
Seat
Finance & Wirtschaft
Finanzen& Business
Photo
Foto & Video
Renault
Health & Fitness
Gesundheit & Fitness
Porsche
Content Kataloge
Inhalte && Catalogues
Musik & Audio
Music & Audio
Opel
News & Weather
Nachrichten & Wetter
Ford
Navigation Reise
Navigation & Travel
Social
Social
Daimler
Games
Spiele
BMW
Sports
Sport
Tools & Productivity
Tools & Produktivität
Audi
Entertainment, Shopping & Lifestyle
Unterhaltung, Shopping& Lifestyle
0%
Source: DSP-Partners App-Database
20%
40%
60%
80%
100%
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7. Contact
Stefan Behrendt
Founder I Managing Partner
DSP-Partners
www.dsp-partners.com
www.twitter.com/stbe
http://www.dsp-partners.com/app-studie/datenbank
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8. Base: Apps from 72 companies in German App Stores
1&1
Accor
Air Berlin
Allianz
amazon
Apple
ARD
Audi
Axel Springer
Bauer Media
Best Western
BMW
Burda
Commerzbank
Daimler
ddvg
Deutsche Bahn
Deutsche Bank
Deutsche Post
Deutsche Telekom
DuMont
E.on
eBay
EnBW
Source: DSP-Partners App-Database
ePlus
Expedia
Facebook
FAZ
Ford
google
Gruner & Jahr
Hilton
Holtzbrinck
HRS
HypoVereinsbank
Intercontinental Hotel Group
Ippen
Kabel Deutschland
Lufthansa
Madsack
Maritim Hotels
Marriott
Microsoft
Mobilcom
NH Hotels
Opel
Opodo
Otto
Porsche
Priceline
Pro7Sat1
Renault
Rheinische Post
RTL
RWE
Seat
Skoda
Sparkasse
Spiegel Verlag
Starwood Hotels
Steigenberger
Südwestdeutsche Medienholding
Telefonica I O2
Thomas Cook
TUI
Vattenfall
Vodafone
Volksbank
Volkswagen
WAZ
Zalando
ZDF
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