Introduction to Analytics for WordPress AA Users
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This evening’s presentation is for the WordPress Ann Arbor group. Target audience covers entire spectrum, uninitiated through professional developers. Tonight’s goal is to provide an introduction, some basics, and some food for thought.
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Introduction to Analytics for WordPress AA Users
- 1. BasicWeb AnalyticsIntro JT Pedersen jt@jtpedersen.net
- 2. What Are Analytics? Gathering Measuring Evaluating Reporting of…Stuff Why Care? The ability to make Informed Decisions Photo credit: Jason Antony http://www.sxc.hu/profile/vancanjay
- 3. What Kinds of Stuff? Screen Resolutions Browsers Countries
- 4. What Kinds of Stuff? Screen Resolutions Browsers Countries New vs Return Devices Hot Articles
- 5. What Kinds of Stuff? Screen Resolutions Browsers Countries New vs Return Devices Hot Articles Dead Articles Sources Keywords
- 6. Google Analytics Quick Introduction
- 7. Google Analytics Google-provided script after account creation
- 9. Google Analytics Traffic Sources
- 10. Google Analytics Geographic Origin
- 11. Google Analytics Geographic Origin
- 12. Google Analytics Breakdown Visitors New/Return Browser Used Connectivity
- 13. Google Analytics Mobile Users Similar general stats… 84% longer visit
- 14. WordPress.com Stats Free Plug-In, Easily Employed
- 16. WordPress.com Stats Traffic definitely reflects your own activity. Strong content delivery rewarded by viewers Stumble, even a bit, and the impact’s immediate
- 19. Real World Examples Project Hosting Sites Direct Mail Landing Pages (Campaign Tracking) Blog acceptance Popular ArticlesOr, never do again… Activity Sources (Li, FB, etc.) Product Development Platform Support eCommerce Conversions
- 20. Questions… JT Pedersen jt@jtpedersen.net www.jtpedersen.net @jtpedersen
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- This evening’s presentation is for the WordPress Ann Arbor group.Target audience covers entire spectrum, uninitiated through professional developers. Tonight’s goal is to provide an introduction, some basics, and some food for thought.
- Product DevelopmentWhich browsers to supportWhich screen resolutions to supportMobile device support needed?Content DeliveryHitting the right mark?What works, what doesn’t?Timing (does time of day matter for your viewers?)Conversion RatesFor ecommerce sites, what % of visitors actually buy something?Following their progress through your site, are there areas they’re frequently bailing at?Product Feature effectivenessMarketing Campaign feedback
- Product DevelopmentWhich browsers to supportWhich screen resolutions to supportMobile device support needed?Content DeliveryHitting the right mark?What works, what doesn’t?Timing (does time of day matter for your viewers?)Conversion RatesFor ecommerce sites, what % of visitors actually buy something?Following their progress through your site, are there areas they’re frequently bailing at?Product Feature effectivenessMarketing Campaign feedback
- Product DevelopmentWhich browsers to supportWhich screen resolutions to supportMobile device support needed?Content DeliveryHitting the right mark?What works, what doesn’t?Timing (does time of day matter for your viewers?)Conversion RatesFor ecommerce sites, what % of visitors actually buy something?Following their progress through your site, are there areas they’re frequently bailing at?Product Feature effectivenessMarketing Campaign feedback
- This next section will give a broad overview with narrative of Google Analytics.Many in the audience have never seen it. The intent is to break the ice for them.For others, we’ll use real world example interspersed with the screen shots to illustrate how some of the data can be meaningful.
- This next segment discusses WordPress.com Stats. Here we’ll skim over similarities already discussed in the Google Analytics section, emphasizing some of the specific areas of strength WP Stats offers.
- These are the real-world examples used during the presentation. Page serves as a summary reminder in case key ideas were overlooked earlier in the presentation.