Website relaunch uncovered
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Following the development of the Tate Online Strategy 2010-12, a comprehensive overhaul of the entire Tate website and associated online content was undertaken and launched in April 2012. This paper will examine our user-centred approach to the Tate’s website redevelopment. It will pick apart the project focusing on the practical recommendations in hope to serve as a case study for others planning complex website overhauls. http://www.mcn.edu/2012/tate-website-relaunch-how-survive-user-centred-design-process
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Website relaunch uncovered
- 1. website relaunch uncovered @teengily @stacker
- 2. 2000
- 3. 2004
- 4. 2006
- 5. 2012
- 7. In desperate need of repair
- 10. Design
- 14. One brand to rule them all
- 35. Content and information architecture
- 36. Content review process Identify content owners Initial meeting Web requirements form Audiences Business Future requirements development Copy IA Review & revise content Images User test Feedback & discuss Videos Tags Review IA Content sign off Sitemap Stage 1: Stage 2: Stage 3: Post- Stage 4: Future pre-CMS Migration launch development
- 37. Target online audiences Regular exhibition Gallery visitors (site- and event visitors seers; first time visitors) Members Adult learners / self- improvers Patrons Artists and designers Researchers Families and children Press professionals Teenagers and young adults Students Local community Sponsors/Funders Government and funding professionals Teaching staff International (non-English Museum professionals speakers)
- 38. Example users and goals Students - Core: Young Tate, Researching work or artist or theme (Collection, online resources), research by Tate, jobs or work experience, public research facilities - Secondary: What’s on, Visit, Ebulletins, Blog - Tertiary: Membership Researchers - Core: Information about work / artist / theme (Collection, online resources); academic research carried out by Tate, jobs, public research facilities; catalogue entries; referencing Tate - Secondary: Research projects, Blog, What’s on, Visit, Ebulletin - Tertiary: Shop (Tate Publishing) Self-improvers (adult learners) - Core: What’s on; information about work / artist / theme (browsing); Blog; Membership; Ebulletin - Secondary: Visit - Tertiary: Projects Teachers - Core: school visit information, classroom resources, what’s on for schools (exhibitions, events) - Secondary: teachers development programme, Collection, Blog, school projects - Tertiary: Tate Kids, Young Tate
- 44. Nuts and bolts
- 54. Life after the launch
- 64. http://www.tate.org.uk/art/artworks/ruscha-the-end-1-t07512 @teengily @stacker
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- I might see if I can find a nice Keynote transition that looks like an old video cassette being rewound and then zip back through all the slides we have just showin in like 10 seconds or something :-)\n
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- Business as usual.\nWe needed to keep the old site going.\nWe had to support a major funding application by writing a 100 page technical specification about 4 months before launch.\nWe put the old site into a sunset mode in December with only business critical updates and it was really difficult to hold off until we could launch the new site.\n
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