This tip sheet includes advice on how to grow your personal or business brand online. It offers several ideas on how to create your online positioning, connect with influencers, and cultivate your brand and audience online. For "clickable" version that includes all hyperlinks, visit http://jacksonmarketingservices.com/site/2013/06/online-branding-worksheet/

1. BUILD YOUR ONLINE
BRAND
WORKSHEET
create
connect
cultivate
Establish your personal brand online
by creating the following “positioning”
platforms. Create a content plan.
Stay on track. Be consistent in your
posting. Make appropriate use of
keywords.
Creating a personal brand doesn’t
happen in a vacuum. You have to get
out and connect with others in your
industry and related areas of interest.
Here are some online networking
communities to check out.
Establishing your knowledge and
connecting with others are the
foundation for cultivating your
personal brand. Use these services
and recommendations to continue
growing your skills and network.
Blog
Online Networking
Discussion Groups
Recommended Platforms:
WordPress, Tumblr, Blogger; or use
free WordPress platform and create a
self-hosted site.
Google+: online community with
groups focused on specific industries,
small business owners, and more.
Your blog will be the hub of your
content creation. Consider getting
your own domain.
Video
You don’t have to be a movie producer
or animator. Consider recording
a webcast, export a PowerPoint or
Keynote presentation as a movie, or
try a service like Powtoon.com or
VideoScribe.
Recommended Platforms: Youtube
and Vimeo.
Other Content
Develop white papers, ebooks,
infographics, photos/images, and
slide presentations that demonstrate
your knowledge. Share them on
services like SlideShare.net, your blog,
Pinterest, Flickr, and other social
profiles.
Recommended Tools: PowerPoint (for
slide decks & infographics), Piktochart
(infographics), Word or Pages for
other content (Adobe products or
their equivalent if you are a designer).
LinkedIn: one of the largest online
social platforms for professional
online networking.
Upspring.com: social networking site
for small business.
Offline Networking
Facilitated through Online
Connections
Meetup.com: Meetup makes it easy
for anyone to organize a local group
or find one of the thousands already
meeting up face-to-face.
Meetingwave.com: connects you
with new people and build new
relationships with other professionals,
employees, clients, partners or
mentors.
Meetupedia.com: site that helps
you connect with people near you
who have similar interests.
Need Help with Your Personal
or Company Online Brand?
Contact Us!
LinkedIn Groups: Engaging in online
discussions helps you learn and helps
others learn from you. You can join
up to 50 groups on LinkedIn.
Facebook Groups: Facebook, while
mostly a personal/casual networking
site, does offer some professional
discussion groups and pages. Be
selective in your choices there.
Knowledge Sharing
Quora.com: Quora is a great questionanswer site. Use Quora to learn new
information and share your subject
matter expertise.
Yahoo Answers: Similar to Quora,
Yahoo Answers allows people to ask
and answer questions on most any
topic.
Content Curation
Use all of your various social media
platforms to do more than merely
broadcast messages about yourself.
Curate valuable content that speaks
to your interests -- and the potential
interests of your next employer or
customer.
Content curation tools include:
Paper.li, Storify.com, RebelMouse.
Scoop.it, Pinterest, List.ly.
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