Mobile news applications are becoming increasingly important as mobile devices proliferate and media consumption shifts to mobile. A mobile news platform allows publishers to create applications for iPhone, iPad and Android with minimal time and cost, giving readers always-on access to real-time news and multimedia anywhere via push notifications. These applications also provide new opportunities for targeted advertising and analytics to measure audiences.
2. Mediabusiness is changing Media must be where its readers are Mobile technologies are setting in everyday life more and more Modern audience is accustomed to getting news at once Advertiser is looking for new ways of interaction and attraction of customers
3. World mass media is working on the chain “offline – Internet – mobile”
4. What is mobile phone now? Number of mobile devices is growing rapidly The quarter of 4 bln mobiles are smartphones According to Microsoft Research Center in 2014 mobile internet will be more popular than fixed one 37% of smartphones in the USA are Android, 27% are iPhone, 22% are Blackberry According to statistics iOs and Android devices generate 85% of US mobile internet traffic Source : Microsoft, AdMob, Nielsen
6. What do mobile applications give? Reader is always connected with favorite mediabrandby real time news delivery Photogalleries, video, interactive functions Ability to measure the audience accurately New opportunities of advertisement for attracting advertisers
7. Platform allows online publishers to create iPhone, iPadandAndroid applications with low spending of time and money
8. Advantages ofMobile News Ability to increase communication with the reader by news delivery on mobile phone Confidence building to media brand by urgent announcement of important news Access to news without Internet connection from everywhere Wide range of multimedia tools for topic coverage
12. Mobile News iPad iPadapplication is as convenient as a newspaper or a magazine Landscape and portrait screen Photo and video on big screen
13. External independent system for statistics gathering allows to analyze the using of platform by lots of parameters: users activity and location, operations in application Statistics
14. Monetization Support of banner and fullscreen advertisement Advertisement technology allows to use all smartphone communication features: calling, forms sending, site session, map display etc.
16. Implementation terms iPhone/iPad applications can be downloaded fromAppStorejust in four weeks’ time: 2 weeks for application customization 2 weeks for checking and publication in App Store Androidapplications can be downloaded in three weeks’ time
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