LocalHabit\'s reputation management presentation. The most comprehensive reputation management software in the industry.

1. Reputation Management: Tracking Actions and Opinions Online

3. Traditional Messaging in One Direction Public Relations Marketing Advertising Traditionally, businesses have communicated with consumers in one direction: top-down. Traditional Media

4. Online Communication: Diverse and Bi-Directional Public Relations Marketing Advertising My Website But online, the media landscape is far more diverse, and communication is horizontal rather than vertical. Directories Social Sites Blogs & News Search Engines Vertical Sites Regional Sites

5. Your Message Must Be Diverse and Multi-Directional Too How can I show up in the “Seven Pack”? Have I been reviewed on Gayot? What are they saying about me on Yelp?

6. The need to manage multiple streams of information requires time, effort, and knowledge. The business owner needs help. That’s where reputation management comes in. But what is reputation management? What Is Reputation Management?

8. In the local space, reputation management is emerging as a major new product and service offering. Many companies are coming out with new solutions and helping to define the marketplace. An Emerging Sector

18. Common Questions Business owners are looking for answers … And so are enterprises … Am I listed where I need to be? How do I fix problems with my listings? What are people saying about me? Is my message consistent? How do we manage multiple listings? How do we keep up with rapid change on the internet? How can we track user reviews?

21. Many merchants will start with a relatively low LocalHabit Score , reflecting partial coverage in popular directory and social sites. Rich, Detailed Charts & Graphs

22. Once LocalHabit has begun to manage and influence a merchant’s listings, these numbers will rise. Track Your Progress Over Time

23. In detailed report screens , sites where the merchant appears are ranked by popularity and identified by type. Links to the actual merchant listing are provided for each entry. Receive Actionable Information

24. Competitive analysis allows a merchant to track online presence against that of competitors. Here, we show side-by-side results for two restaurants. Keep an Eye on the Competition

25. For ratings and reviews , we indicate the number of reviews and the average star rating. Links take you directly to the reviews and ratings for your business on each site, where in many cases you can respond directly to reviewers. Monitor User-Generated Content

26. We also feature a selection of the top-ranked reviews content at several popular sites … Gather Top Reviews in One Place

27. … as well as mentions of your business in the press. Monitor Press Mentions

29. Experienced editors take data gathered from the merchant and create unique listings on multiple sites, aided by work-saving software. Pushing Your Message with Unique Listings

30. Improving the breadth and depth of your online representation will improve your LocalHabit Score. Customers will find you online , and will be more likely to take action when they do. The trend graph shown below tracks changes in the LocalHabit Score of a business across eight months, reflecting syndication activity. See Visibility Grow

31. Most reputation management solutions focus on people as entities. LocalHabit is focused on businesses and their needs. Most reputation management solutions serve thin slices of the media pie. LocalHabit offers the most comprehensive study of online communication available to the business owner. Most reputation management solutions are branded and wrapped around a destination site. LocalHabit offers a hosted white label solution, available for rebranding and a full-featured platform available at the API level. Most reputation management products merely report, doing little or nothing to correct or influence messaging. LocalHabit offers the most comprehensive distribution of data and widest syndication available. How Is LocalHabit Unique?

33. Reputation Management: Tracking Actions and Opinions Online