The document discusses 10 reasons why businesses should create and use "Business Blueprints". It argues that Business Blueprints can help address common business problems like poor performance, disagreements on strategy, difficulty prioritizing projects, and ineffective strategic planning by making the business design visible. It also claims that Business Blueprints can help with technology selection, mergers and acquisitions, measuring departmental value, onboarding new executives, and ensuring growth doesn't compromise the business design.

1. October 2008 10 Reasons for Business Blueprints ™ www.stankirkwood.com

2. Every business leader is looking for a “silver bullet” to help them solve all of their critical issues. Many executives mistakenly thought a new information system was the answer they were seeking, hence the well documented dissatisfaction with IT investments. The closest thing to a silver bullet is Business Blueprints™. Design is the Key Business Blueprints ™ www.stankirkwood.com

3. The following pages list business problems that a set of Business Blueprints™ can resolve. Don’t keep treating the symptoms but instead get rid of the problem. Business Blueprints™ allow you to go right to the root cause of many business ills. Read through this list and see how many sound familiar. It is not uncommon to recognize three or four as being challenges your company is facing. Business Blueprints ™ Business Blueprints ™ www.stankirkwood.com

14. It is interesting that so many diverse issues within a business can have the same root cause. And it is even more interesting to understand that having a set of Business Blueprints ™ in your hand will position you to go after any of these issues within your business. What problems are giving you pain? Business Blueprints ™ Business Blueprints ™ www.stankirkwood.com