Have you been thinking about selling your property development project off the plan but don't know how or where to begin? Are you an experienced developer that has to manage creative and 3D imagery teams and are constantly finding that you are looking for new suppliers? Do you work in a part of the property development industry but don't understand the marketing process? As a licensed estate agent, with a background in engineering and industrial design, Stan Zaslavsky has spent the last 12 years in the property development industry and has much to offer from his own practical experience in the field to understand the main keys to creating effective marketing for selling projects off the plan. The guide focuses on 7 primary insights of creating a marketing strategy for a project development campaign and how to coordinate creative teams to produce highest quality 3D visuals as well as how to instruct them in order to have the smoothest, rapid and efficient outcome. Each facet of a marketing strategy for property development project is considered and explained in detail. This guide is essential reading for anyone considering undertaking their property development projects or who want to learn more about the selling property development off the plan and what is required to do so.

1. propertydevelopment
insightsto
offtheplan
marketingstrategies
for
bystanzaslavsky

2. Apartment
Development
Artist
Impression
(this is not a photo)

3. www.eaglevision.com.au
Eagle Vision®
Property is
a 3D Visualisation Studio
specialising in the Property
& Real Estate Industry.

4. www.eaglevision.com.au
“Vision is the art of seeing the invisible.”
— Jonathan Swift

5. www.eaglevision.com.au
1Target Market
Why knowing who you are selling
to before you sell is critical

6. www.eaglevision.com.au
Cater the 3Ds of a project to the
demographics and target market

7. www.eaglevision.com.au
“Being clear on your target
market is like shooting an
arrow at a target - you know
exactly what to aim for”

8. 3D Strategy Audit
;; Get Clear on Your 3D Marketing Imagery
;; Put together Strategy for Delivery of 3D Collateral
to Your Target Market
;; Keep Abreast of Innovation & Effective Strategies
in Digital Project Marketing

9. www.eaglevision.com.au
2
Brand Your Project
How to create a point of
difference for your project and
stand out of the crowd

10. www.eaglevision.com.au
Create a Unique
Brand & Stand
out of the Crowd

11. www.eaglevision.com.au
“branding a project is
like becoming an instant
celebrity - there is no way
getting away from attention
& everywhere you go, you
stand out of the crowd.”

12. www.eaglevision.com.au
3StyleYourWorld
Have all the information ready
to speed up delivery

13. www.eaglevision.com.au
Prepare Styling
& Mood Boards
to Speed up High
Quality Delivery

14. www.eaglevision.com.au
“Keeping the style of your
project consistent & all
elements prepared is like
completing a puzzle - all the
pieces match up together and it
looks great as a picture.”

15. www.eaglevision.com.au
4
online & offline
Be prepared for online & offline
project marketing strategy for
maximum impact

16. www.eaglevision.com.au
Create Strategy &
Appropriate Collateral for
Online & Offline Marketing

17. www.eaglevision.com.au
“Recognising and utilising the power
of new online & offline marketing
methods is just like when the ice
age was upon the dinosaurs - they
had an opportunity to evolve or
disappear.”

18. 3D Strategy Audit
;; Get Clear on Your 3D Marketing Imagery
;; Put together Strategy for Delivery of 3D Collateral
to Your Target Market
;; Keep Abreast of Innovation & Effective Strategies
in Digital Project Marketing

19. www.eaglevision.com.au
5
Value or Cost
how the value of high quality artist
impressions is more important than
saving costs with cheap suppliers

20. www.eaglevision.com.au
Consider Time & Loan
Costs if Delays with 3D
Renders Delivery Occur

21. www.eaglevision.com.au
“You often get what you
pay for and it’s never more
true than in marketing
development projects.”

22. www.eaglevision.com.au
6
Complete the Picture
Why launching all marketing
collateral at once is vital to the
success of your campaign

23. www.eaglevision.com.au
Launch All Marketing At Once for
Maximum Impact

24. www.eaglevision.com.au
“Launching a project with
a complete picture is like
creating a delicious cake
with all the ingredients
blending together to create
the unforgettable experience”

25. www.eaglevision.com.au
7
work with an expert
How working with an expert
prevents costly mistakes and
saves your time

26. www.eaglevision.com.au
Work with 3D Specialists to Save
Your Time & Increase Profits

27. www.eaglevision.com.au
“Working with an expert
is like driving an expensive
European car - everything
works smoothly at high
speed & quality”

28. www.eaglevision.com.au
Where To Next?

29. 3D Strategy Audit
;; Get Clear on Your 3D Marketing Imagery
;; Put together Strategy for Delivery of 3D Collateral
to Your Target Market
;; Keep Abreast of Innovation & Effective Strategies
in Digital Project Marketing

30. www.eaglevision.com.au
Congratulations for making it this far
and I just wanted to thank you again for
investing your time and energy into this
guide and I’m certain you will get value if
you implement the insights as discussed.

31. www.eaglevision.com.au
Learn more