2014 Trends and Planning for Success

STARMARK
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2014
TRENDS
and planning for success

Starmark
Our Backbone:
‣ Company Founded on Integrated Marketing
‣ Interactive, Social & Public Relations
‣ Return On Investment Focused
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‣ Nationwide Recruitment
‣ Recognized Top South Florida CEO
Peggy Nordeen
CEO

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‣ San Juan, PR
‣ Orlando, FL

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2013: How did we do?
✓

Social Business is here to stay

✓

Mobile Commerce continues to grow

✓

App development becomes the norm

✓

Responsive design matures

✓

Google search dominates media

X

YouTube integrates commerce

~

Facebook ad targeting means better quality traffic

~

Social marketing and media strategies integrate

X

Pinterest API opens a world of possibilities

✓

Photo sharing becomes a strategy


Apps & Android
US OS BY MARKET SHARE

PERCENT MOBILE TRAFFIC

PERCENT MOBILE AD REVENUE

17%

21%
4%
45%

3%

50%
28%

31%


Responsive Design Matures
One design can fit all:
‣ Better performance
‣ Less costs to maintain
‣ More consistent experience
‣ Better for SEO


Wearable Technology
What will marketers be able to do with it?
‣ Apps & Notifications
‣ Productivity
‣ Data Collection


Wearable Technology
What will marketers be able to do with it?
‣ Apps & Notifications
‣ Productivity
‣ Data Collection

‣ 20 points per mile
‣ Synchronizes
automatically


Social-Mobile-Cloud
The true convergence of social-mobile-data-in the
cloud will rise as a competitive advantage in 2014.
‣ These converged capabilities accelerate
business processes and time to action.
‣ Brands and advertisers will continue to use big
data and social intelligence to understand and
predict (correctly) what consumers want.
‣ Consumers want to remain connected at all times
- and that they expect a seamless user
experience in everything they do.
‣ Look for personalized cloud support
infrastructures and personalized branded
messaging in consumer’s social stream to drive
decisions in real-time.


Custom Content
Amazon, iTunes and Netflix have trained consumers
to expect customized content.
‣ With all the social intelligence and big data out
there, smart analytics have provided predictable
matching for some time now.
‣ Companies and brands need to create wellproduced customized content to tell unique
stories around their offerings
‣ There will be more usage of predictable matching
technologies to ‘know’ what the customer wants
and needs in real-time.
‣ “You may also like” will become common
‣ iOs 7 includes the
“Apps Popular
Near Me” feature

Media Digital Growth
‣ Digital media will gain the most share during the forecast period, rising from 22.3% of total spending in
2012 to nearly a quarter this year and 31.1% by 2017.
‣ Mobile alone will grow ad spending even more quickly than digital as a whole; mobile is expected to
account for 15.8% of all ad spending by 2017, or $31.1 billion.


“Shared Endorsement” Ads
‣ Google’s version of Facebook’s “Sponsored Story”
‣ “Google makes it easy for you to get great recommendations from your friends.”
‣ Advertisers will have to set their ads to display the “Shared Endorsements”
‣ Users under 18 are not included in the program


Twitter TV
If you run TV ads, you can also run Twitter ads that
target the users that saw your TV commercial.
‣ Twitter does it automatically
‣ Use this targeting to continue the story
‣ Use this targeting to reinforce your brand


Millennials
These digital natives have grown up with the Internet
and bring an entirely new perspective on being a
consumer

Shopping Conversion Rate By Generation

‣ Thanks to the rise of mobile, cloud and social,
millennials are used to flexibility, openness land
instantly connecting with people regardless of their
location.
‣ They want to collaborate and will seek to solve
problems themselves.
‣ If they’re not satisfied with the technology being
offered to them, they’ll find something else to use.

‣ “Retailers need to understand how Millennials’ shopping habits
differ from other generations ... With this group you must have a
strategy to grab their attention in- and out-of-store”


Lookalike Audiences
‣ Facebook launched over a year ago
‣ Showing growth and success for many advertisers
‣ Still relatively inexpensive yet insightful in finding
new audiences
‣ Keys to success are in matching many profile
points to develop a precise lookalike model that will
shape a target audience accurately


2014 In Summary
1. Apps & Android
2. Responsive Matures
3. Wearable Technology
4. Social-Mobile-Cloud
5. Custom Content
6. Media Digital Growth
7. Shared Endorsement Ads
8. Twitter TV
9. Millennials
10.Lookalike Audiences


Thank You.

Brett Circe
Chief Interactive Officer
Follow Me:
@bcirce

Diego Naranjo
VP Planning & Strategy
Follow Me:
@miamiadguy


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2014 Trends and Planning for Success

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