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From Print to Tablet: Publishing Today
- 1. eTIP Webinar PRINT TO TABLET Starmark Branding Advertising Interactive Public Relations Direct Response The Future of Publishing Mobile Social Analytics
- 2. Starmark: 30 Years of Excellence Our Backbone: Company Founded on Integrated Marketing Interactive, Social & Public Relations Return On Investment Focused Top-10 Diversity Owned Company in Florida Nationwide Recruitment Recognized Top South Florida CEO Includes: Fort Lauderdale (Headquarters) San Juan, PR Orlando, FL STARMARK.COM Brett Circe Dale Baron © 2011 STARMARK
- 3. Starmark eTIPS ! • Weekly eTip Newsletters • Based on Cutting Edge Current Trends • Co-Authored In-house By Experts Within Discipline • Ongoing App, Web & Media Testing • Nationally Syndicated Content • Industry Benchmarks • Actionable Webinars STARMARK.COM © 2011 STARMARK
- 4. The Landscape OWNED EARNED OWNED PAID PAID INTELLIGENCE INTELLIGEN STARMARK.COM © 2011 STARMARK
- 5. Media (Re)defined Three Types of Media Owned Earned Paid Collateral & Direct Response Public Relations Print Advertising Web Site//Mobile Site Word-of-Mouth Advertising Networks Blog & Video Content Speaking Engagements Paid Search Social Media Presence Awards Social Advertising Email Marketing & Lists Search Engine Optimization Co-Op & Advertorials Location Marketing Social Media Discussions Sponsorships Custom Apps Customer Support Specials & Coupons Buzz/Viral Outdoor & Trade Shows Intelligence Campaign Measurement • Social Reporting • Reputation Management • Segmentation & Predictive Modeling Source: Forrester Research Inc STARMARK.COM © 2011 STARMARK
- 6. The Association of Magazine Media “One major finding from ‘The Magazine Mobile Reader’ is that tablet/e- reader ownership boosts magazine reading, and that consumers are engaged with the digital editions.” STARMARK.COM © 2011 STARMARK
- 7. Making Your Collateral Digital STARMARK.COM © 2011 STARMARK
- 8. Printed Brochures STARMARK.COM © 2011 STARMARK
- 9. Flash Page Flippers STARMARK.COM © 2011 STARMARK
- 10. Immersive Web Magazines STARMARK.COM © 2011 STARMARK
- 12. Live links to other content STARMARK.COM © 2011 STARMARK
- 13. Collecting User Information Forms STARMARK.COM © 2011 STARMARK
- 14. Cross sell other issues... STARMARK.COM © 2011 STARMARK
- 15. Feed updated or realtime content STARMARK.COM © 2011 STARMARK
- 16. Video and HTML5 STARMARK.COM © 2011 STARMARK
- 17. Play and sell Music STARMARK.COM © 2011 STARMARK
- 18. App Downloads STARMARK.COM © 2011 STARMARK
- 19. Push Alerts to Users STARMARK.COM © 2011 STARMARK
- 20. User Commenting STARMARK.COM © 2011 STARMARK
- 21. Social Sharing STARMARK.COM © 2011 STARMARK
- 22. Location Based Content STARMARK.COM © 2011 STARMARK
- 23. Content Weighting STARMARK.COM © 2011 STARMARK
- 24. Organize with a Toolbar Commenting Save for Later Favorite Share STARMARK.COM © 2011 STARMARK
- 25. Advertising on Tablets STARMARK.COM © 2011 STARMARK
- 26. The Association of Magazine Media “59% want the ability to buy directly from ads...70% stated that they want to be able to purchase products and services directly from editorial features.” STARMARK.COM © 2011 STARMARK
- 27. Tablet Ad Options When running an ad in the print edition of a publication that has a tablet edition, consult with them on the options you may have for your ad in the tablet: • Straight from Print • Straight from Print Combo • Designed for Tablet • Enhanced for Tablet (sometimes addl $) STARMARK.COM © 2011 STARMARK
- 28. Straight from Print STARMARK.COM © 2011 STARMARK
- 29. Straight from Print Combo STARMARK.COM © 2011 STARMARK
- 30. Designed for Tablet STARMARK.COM © 2011 STARMARK
- 31. In-Ad Video STARMARK.COM © 2011 STARMARK
- 32. In-Ad Games STARMARK.COM © 2011 STARMARK
- 33. In-Ad Purchases STARMARK.COM © 2011 STARMARK
- 38. Analytics Page Views Page Zooms STARMARK.COM © 2011 STARMARK
- 39. Thank You Get our weekly eTips: etips.Starmark.com Brett Circe Dale Baron @bcirce @admanftl Text “ETIP” to 24-7-365 to get our weekly eTip via SMS STARMARK.COM © 2011 STARMARK