This document describes StarterSquad, an organization that aims to support 25 new internet startups over 5 years with a minimum 60% success rate. StarterSquad will provide startups with coding, business competence, and capital. The core team consists of experienced developers, designers and business people with track records of successfully launching internet startups. StarterSquad also plans to build an ecosystem network of supporting organizations and freelance specialists. The document outlines StarterSquad's pillars of success including coding support, business competence training, and an investment fund to provide startups with capital. It also describes the proposed investment fund structure and stages of funding for startups.

1. StarterSquad
Supporting start-ups with coding,
competence and capital

2. B-Learning Platform
BHAG
“big hairy audacious goal”

3. Objective
“Launch of 25 New Internet
Startups in the coming 5 years
with a minimum 60%
success1 rate applying Lean
Startup principles”
1 - Success
= ROCE at least 60%, cash flow positive, profitable

4. More Startups -> Lower Risk

5. B-Learning Platform
The Squad

6. Excellent team of developers, "
designers and business people "
with a track-record in launching
successful Internet Startups
Improving
Performance
11/11/13
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6

7. B-Learning Platform
Idea

8. The Squad + ecosystem
ecosystem
Tier 2 – ecosystem of supporting
organizations (business schools,
investors, recruitment agencies).
Network
Coders
Designers
Marketeers
Business
coaches
The Squad – core team of
professionals
supporting existing start-ups and
launching new ventures (execution
ability & track record are key)
Tier 1 – network of freelance
specialists for projects (legal,
accounting, IP, …)

9. Innovation Funnel
coding
competence
Technology
Feasibility
Scan
MVP
β
Business
Viability
Scan
Validated
Learning
β
capital
Proof of concept
5K euro
Minimum Viable Product
25K euro
Beta release
50-100K euro
New Venture
??? euro

10. Pillars of Success
Coding
•
•
•
•
•
•
Distributed development
team with proven track record
Design, Front-end &
Back-end development
Familiar with Lean Startup,
SCRUM & Agile
Network with specific
expertise (e.g. machine
learning, social media)
Small virtual teams with
weekly chunks development
capacity
Working on Startersquad
Capacity Unit basis
Or just hire us for
coding
Competence
•
•
•
•
•
•
•
•
Business Development
team with track record
Marketeers (B2C, B2B),
Sales & Business
Administration
Familiar with Startup
Marketing
Startersquad Accelerator
Programme
Workshops: Lean Startup,
Business Models,
Corporate Identity,
One-Page Business Plan.
Business Coaching
Market Research
Recruitment & Training
Or just hire us for
capability development
Capital
•
•
•
•
•
•
StarterSquad Investment
Fund
Stage A investment fund
targeting MVP stage
Stage B investment
options targeting beta +
venture
StarterSquad Fund
Management (2% year)
Pre-investment Screening
via Investment Board
Startup Dashboard
managing progress
Or just have us on board
as investors

11. B-Learning Platform
Organization

12. StarterSquad Structure
Investors
dividend
StarterSquad
Investment Fund BV
StarterSquad BV
manages
owns
buys
development
capacity
StarterSquad
Cooperation
employs
(Freelance)
Developers
Startups
develops

13. Making SSQ successful
For the succes of Startersquad the following is critical:
ü Growing the Startersquad cooperation with technical and business
development talent
ü Setting up activities and channels for Dealflow in Startup ideas,
individual founders, and founding teams (quantity & quality)
ü Cultivating the Startersquad vision and brand (storytelling,
presentations, blogging)
ü Establishing a quality Network of Investors (angels for stage A/B &
VC’s for stage C)
ü Setting up a Crowdfunding platform for securing stage B funding for
Startups

14. B-Learning Platform
Investment & Finance

15. Investment Fund setup
Phase
Description
Typical size per Startup
Stage A Fund
25K committed capital per investor (max. 25K euro for Minimum
(325K euro)
12 investors) + 25K by founders (3
Viable Product (limited
investors)
risk)
Stage B
Funding
Spin-offs of Stage A remain % ownership 150 – 500K euro
of investment fund + additional financing
via Investors pool & Crowdfunding
(25-50%)
Stage C
Funding
Venture Capital
1 mln+ euro
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16. Startup Examples
Story-based crowdbuying platform,
3 clients with 80+ product sources (20K stage A need)
Learning Passport for Primary School children,
10 schools participating with 2.500 – 5.000 children "
(20K stage A need)
Creating beautiful Baby photobooks from your Phone
2.000 App downloads (stage B funding needed)
Virtual Network Academy based upon MOOC-principle "
for online IT & Business Education (stage A funding "
needed)
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17. Ask & Offer
Part
Description
ASK
ü 25K investment per participant (15K initial, 10K
committed).
ü Mobilizing your network to make StarterSquad
(investments) a success.
ü Offering your expertise for Startup coaching.
20K euro investment in Startersquad Investment BV (6,67% stake)
Willingness to mobilize your network for Startersquad success
Investment Board seat + Monthly Briefing & Quarterly meetings
OFFER
ü 6.67% stake in the StarterSquad Investment Fund BV
Optional: coaching of Startups
in initial filtering of Startup deal flow
ü Voting Rights
ü Investment Board seat (limited number)
ü Access to monthly briefing calls & quarterly pitch fire +
Taking part in the most exciting entrepreneurial journey you can think of
drinks ;-)
Dia