1. Pitching
Thomas Pun

2. thomas@pun.io
@dapunster
delight.io

3. Always Be Pitching
Customers
Press
Hires
Investors
To

4. h"p://handsonblog.org/2011/09/21/7-­‐6ps-­‐for-­‐telling-­‐your-­‐story/

5. Elevator Pitch
30 seconds
What, Why, Whom, How
X of Y

6. Elevator Pitch
We are NAME, X of Y.
We built PRODUCT for USERS to
SOLVE THEIR PROBLEMS by
DIFFERENTIATORS.

7. Elevator Pitch
We are Delight, Clicktale for mobile.
We built an iOS SDK
for product owners and designers
to optimize user flows
by recording and playing back actual user
interaction.

8. h"p://www.democra6cunderground.com/1002239296

9. Investor Pitch
Elevator Pitch
Problem
Solution
Market
Business Model
Differentiators
Competition
Distribution
Team
Milestones

10. Eliminate Risks
Founder
Product
Market
Funding

11. Sell a big picture

12. Less is more

13. One person to talk

14. Be specific

15. Be honest

16. Keep your chin up

17. h"p://www.dailysmalltalk.com/here-­‐are-­‐our-­‐six-­‐favorite-­‐startups-­‐from-­‐the-­‐first-­‐batch-­‐of-­‐y-­‐
combinators-­‐winter-­‐2013-­‐demo-­‐day/

18. thomas@pun.io
@dapunster
Practice

19. thomas@pun.io
@dapunster
Questions?