Learning to write great copy is a crucial skill for marketers of all sorts to master. Having great email skills will allow you to stay in touch with people in your audience, make long term sales and increase your average visitor value. Email copywriting differs from regular copywriting in several important ways. First, you’re competing against dozens of other emails for attention. Second, you’re getting people who’re often doing other things – Working, checking Facebook, etc. Third, there are technical matters to consider, such as deliverability and spam compliance. Here are ten copywriting tips to help you get the maximum clickthroughs and maximum sales possible in the long run.

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2. #1: Use a Swipe File
Save copies of emails
that grab your attention
and get you to take
action. Look at subject
lines, content, calls to
action and more.
They’re great for
inspiration.

3. #2: Write 10 Subject Lines
Write 10 possible subject lines and pick
the best one…you’ll likely get better
results.

4. #3: Try Plain Text
Ensure better delivery and that your
emails look how you want them. It
can improve your response.

5. #4: Focus on the First Sentence
If you don’t grab them immediately, they’ll
close your email and be gone in an instant.

6. #5: Be Controversial
There’s nothing like a little controversy
to grab some attention.

7. #6: Sell the Click, Not the Product
In most cases, your emails aren’t actually trying to
sell a product. They are trying to get the reader to
click a link where they might get a free offer, learn
about a product, etc.

8. #7: Proof!
Include statistics, case studies and other
forms of proof to your emails for impact.

9. #8: Send at the Right Time
Everyone’s results will vary, but find out your
optimal time for mailing your list.

10. Tip #9: Add Urgency
Always give your subscribers a reason to take
action now, rather than later.

11. #10: Split Test
Sending different
versions of your
email to different
subscribers allows
you to test subject
lines, calls to action,
product offers and
more.

12. Ready to Accelerate Your Email
Marketing?
http://www.nicolemunoz.com/