Kris Haamer spoke on Start Smart! event Wantrepreneur 2 Entrepreneur 1. december 2011 in Tallinn, Estonia. www.start-smart.me . #opentalk

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(RADICAL) OPENESS
Twitter @krishaamer
-- Kris Haamer

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= Lessons Learned
: 3 You
: 2 Products
: 1 Seeing Things Differently
: 0 The World
Let me start by showing you what I believe the
world is like today…

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- Zuck

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: 1 Global
Two billion people online. New markets on the
web, compressing time & geography

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Africa

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: 2 Collaboration
In 2009 two college students in California
decided to make One Day on Earth

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: 3 Attention economy + Transmedia
Whatever your product, You're fighting for the
16h a person is awake – and your story needs to
surround that person across media

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1st story
Seeing Things Differently:
Open Thinking

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The Only Man
Who Makes Films
in Guinea-Bissau

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Guinea-Bissau is among the 5 poorest countries

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1992
Film 1: Udju Azul di Yonta

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Vibrant commercial society. Television,
market, fashion, disco clubs

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Broken ideals. Revolutionary generation:
“is this the country we wanted?”

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Idealists lose love and opportunities in life

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The children continue to dance

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1996
Film 2: Po di Sangui

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The Village of Amanha Lundju – Tomorrow Faraway

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Turmoil – city people cutting down trees

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One tree per birth. No trees = no children

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Dou finds his twin brother dead

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The wife left alone with brother’s tree

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Calacalado mandates a quest of iniation

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The Expelled “forest”: people exiled from their land

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Encounter w/ another people

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A child as hope for the future

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2002
Film 3: Nha Fala

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Society in chance. Where to put Amílcar Cabral?

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Vita is cursed to die if she sings

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Leaves for Europe

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Finds her voice and becomes a famous singer

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Return home w/ boyfriend – to die

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Rebirth

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WHAT DO WE KNOW ABOUT GUINEA BISSAU?
P O V E R T Y
SICKNESS WAR DESTRUCTION
A I D

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While these things exist,
there’s an Africa of incredible beauty

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The Africa that Laughs and Dreams

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2nd story
Products:
Small Devices Hack Culture

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When the iPhone came out I had an idea
for a game that would open public spaces
for creativity by encouraging people to
create art

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I failed in every aspect of
making this happen

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Public Creativity, on the Train
By Kris Haamer
// ArtBART

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We install screens. People on trains post
pictures created on their mobile devices.
This is Public Creativity.
Abstract – Introducing // ArtBART.

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Why?
Art is no longer created by the
professional. Today art can be created by
anyone. It can be created anywhere.
Abstract – Introducing // ArtBART.

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Who?
Me. You. Everyone. Being creative in the
public is fun. Together we can make our
environment more beautiful.
Abstract – Introducing // ArtBART.

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Who?
Me, an author? – We invite you to imagine
Me: Author? Creative? Artist?

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Where?
San Francisco. High adaption of mobile
technologies enables the creation of this
fresh and innovative art project.
Abstract – Introducing // ArtBART.

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Mobile devices? – the New Yorker cover
painted on a mobile device.

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San Francisco? – high tech adaption makes
the region ready for mobile art.

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Trains? – Everybody goes there, passengers
every day? – over 375, 000.

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BART Trains? – BART trains in San Francisco
welcome unexpected uses.

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Inside Trains
BART? – they have a history of tech
innovation and openess.

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Inside trains?– BART has ample ceiling space
for attaching LCD screens.

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Outside? – Station walls make good displays,
when people are waiting.

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But how? – BART trains and stations have
Wireless Internet Connectivity.

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So? – You can use your mobile device to send
stuff over the Internet.

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Meaning? – Using wireless, you can send
your work to the screens in real time.

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But I can’t draw! – Art teachers can explain
to commuters how to use ArtBART.

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Not interested? – Seed artists can generate
interest just by drawing using ArtBART.

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Who will used it? – The young and tech-sawy
will likely be the early adopters.

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Will old people use it? – Surely, they will
learn from their kids.

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Me alone? – No. Using a single mobile device
you can draw with friends.

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What will I draw? – here’s a painting created
by hand on a mobile device.

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So flying pigs? – You can draw what ever you
can imagine, and then show everybody.

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Autoportrait? – if you’re out of ideas, draw
the fellow passenger, or yourself.

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Takeaway
We can change our environment
// ArtBART

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3rd story
You:
Converting People to Product

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Alex Keller Fonseca

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Lessons Learned

78. : Traction & Social Proof
Great product is not enough. How do you get to
10s and 100s of millions?

79. :1
Viral loops. Make something that needs 2 people
to be part of and makes noise when used

80. :2
Aspirational brands – convert influencers &
create artificial scarcity w/ hard to get product

81. :3
Make the User Experience ridiculously fast

82. : You
Speak the truth. Put your ideas out there. Then
people can disagree with you and you can learn
about your mistakes.

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84. : 1 Mindfulness
Know what you’re doing and why you’re doing it.
Pay attention to yourself every day. And you can
make changes.

85. : 2 Give yourself permission
Character is revealed in conflict. You need to put
yourself in the situations of confrontation to
learn who you are and what u can do.

86. : 3 Constant feedback
Get good at receiving feedback; it does not
matter what people say to you. Take what’s
valuable and disregard the rest.

87. : 4 Trust yourself
Don’t act based on what you think your investors
would want. Your responsibility is to the product
and to the consumer.

88. : 5 Stay positive
Other things equal, keeping a positive attitude
gets you further than bumming out.

89. : 6 Stay clear of twilight
Dare mighty things, win glorious triumphs, even
though checkered by failure… rather than rank
with poor spirits who neither enjoy nor suffer
much, because they live in a gray twilight that
knows not victory nor defeat.
-- Roosevelt via Alec Ross

90. : 7 Give back
You are essentially asking people to help you; so
share your learning curve forward. Empower
people as those who came before did for you.

91. : 8 Getting old
The older you get the more your mind settles;
fight it and keep learning – and ask me for an
invite to Quora.

92. : 9 Don’t Panic
Fear is the worst way to make decisions.

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94. : Team
Startups fail because of people problems. You
need total transparency since the beginning.

95. : Money
Money makes things happen faster. You can be
working for 3 years with incremental success or
you can go faster. Think about money as
leverage. It’s about getting things done.

96. : Product
“If YouTube has proven anything it’s that given a
level playing field and democratization of
creation tools, anyone can build an audience of
millions through good ideas and hard work.”
-- Hunter Walk, YouTube product lead

97. : 1 Audacity
It’s not a website. It’s a revolution.

98. : 2 Pull instead of push
Build something that gets traction. Traction is
the first thing that matters for investors. I’m the
biggest offender so I’m qualified to say this.

99. : 3 Global from day 1
The web is global; make use of this fact.

100. : 4 Positioning
Product position in a Twitter length sentence.
For example: Macbook Air – World’s thinnest
notebook.

101. : 5 Test assumptions
Building something based on unfounded
assumptions is lethal; keep testing the market

102. : Finally
the old age wisdom

112. ϒ OPEN

113. Thanks
December 1
2011
#OPENTALK
by
Kris Haamer
Twitter @krishaamer

115. A game that changes how people interact in
cities – so many people you pass by daily – we
imagined an open city with less friction and
more fun – having lunch with anyone based on
shared interests.

116. STREETCREAM

119. Thanks Again
December 1
2011
#OPENTALK
by
Kris Haamer
Twitter @krishaamer