1. Tools for your start-up to succeed!
Tallinn, February 16th 2012

2. I’ll tell you a bit about what it
takes to become a winner…

3. I’ll give you practical tools for
your start up

4. I’ll give you practical tools for
your start up

5. I will inspire you with examples
from the music industry

6. Welcome

12. Why did Roger
become perhaps the
greatest of all times?

13. I believe 4 factors

14. Talent

15. Baldness

16. Persistence

17. Faith

27. “Lean & mean”

31. Besides the chair, what
was the most
important part I
needed for a successful
launch?

32. Please think about it
for a minute…

33. I’ll come back to that.

34. But first I am here to
share my experience,
not only about
startups…

35. I also would like to talk
about business models

36. Why business model
innovation is
important today?

39. Today…

40. …we see forces we
haven’t seen before…

41. …we call them new
rules of the business
game.

42. THE WORLD HAS
CHANGED!

44. Driver #

45. Sustainability

49. Driver #

50. Credit Crisis

53. Driver #

54. “It’s my turn” economy

55. Upcoming markets

57. Or markets that came
up?

59. Driver #

60. Different customer
behavior

61. We also call it lifestyle/
age complexity

64. Driver #

65. The online revolution

69. Driver #

70. Technology

73. The world
has
changed

74. Let’s look into an
industry I know
about…

75. The Music Industry

82. Digital music can be
legal

84. This got the attention
of….

86. What did Spotify do to
be successful?

87. Realized that
customers wanted
music to be 3 things….

88. Instant

89. Simple

90. Free

91. So the record labels
had no choice…

92. Innovate or die!

93. 2 key success factor’s
for Spotify…

94. Technology

95. Timing

96. Why did it work?

97. They figured out their
business model!

99. “And executed
perfectly”

100. How to get your
business model right?

101. the past was about
choosing solutions
the future is about
generating options

102. So, what does the
business model of
Spotify look like?
(exercise 2 minutes)

103. Business
Model?

104. Business
Models?

107. www.businessmodelgeneration.com

108. THE
BUSINESS MODEL
CANVAS

109. 1. CUSTOMER SEGMENTS

110. 2. VALUE PROPOSITION

111. 3. CHANNELS

112. 4. CUSTOMER RELATIONSHIPS

113. 5. REVENUE STREAMS

114. 6. KEY RESOURCES

115. 7. KEY ACTIVITIES

116. 8. KEY PARTNERS

117. 9. COST STRUCTURE

118. Key Value Client
Activities Proposition Relationship
Key Client
Partners segments
Cost Revenue
Structure Key Streams
Resources Channels

121. The Business Model Canvas
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
KEY DISTRIBUTION
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS

122. The Business Model Canvas
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
KEY DISTRIBUTION
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS

123. (Show post it model of
spotify ?)

133. So what besides the
chair did I need?

134. A solid NETWORK!

135. So how did that work
out in practice for me?

136. A whole sales team
signed in two weeks!?

138. Key takeaways
…

139. How BAD do you
want it?

140. It is about the
business model

141. Proper execution

142. Mean & Lean

143. It is about the
network
linkedin//tedstrom ;-)

145. If you want help with
your business model…

146. Or want to be squeezed on
the court…

147. Call me!

148. By the way