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Investor readiness presentation

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Mark MacLeod
Mark MacLeod

My presentation to @founderfuel on getting investor ready

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getting your startup investor-ready © Real Ventures
introduction mark macleod CFO Advisor Investor © StartupCFO Enterprises Inc.
Agenda Raise vs Not Angel vs VC Seed / Angel Canvas VC Canvas Process Who’s got bucks? © StartupCFO Enterprises Inc.
thinking about raising capital what are your goals Big Rich Lifestyle Autonomy Vision © StartupCFO Enterprises Inc.
do I want outside capital? pros cons move quicker time consuming think bigger loss of control strategic freedom failure rate build a team alignment issues access smarts forces a big outcome © StartupCFO Enterprises Inc.
angels & VCs Very different needs & objectives Strained relationship Same end goal: returns Need different approaches for each Priorities Angel - time to break-even, year 1 burn, capital efficiency VC - opportunity size, team © StartupCFO Enterprises Inc.
how much do I need? Simple…. Next Value Creating Milestone With wiggle room… © StartupCFO Enterprises Inc.
how much do I need? stage amount key milestones prototype, wireframe & start $0-50K customer development seed < $500K launch of beta product & early traction growth in user base, Series A $1.5M + build team, start revenue serious growth, Series B $5M + commercialization © StartupCFO Enterprises Inc.
Raising - Seed VC / Angels © StartupCFO Enterprises Inc.
Seed VC Canvas © StartupCFO Enterprises Inc.
fund raising checklist – Seed, VC ü  Prototype / Wireframes / MVP ü  Investor pitch ü  Executive summary ü  Clear Ask /Milestones © StartupCFO Enterprises Inc.
Raising VC © StartupCFO Enterprises Inc.
Big VC Canvas © StartupCFO Enterprises Inc.
fund raising checklist - VC ü  Pro formas ü  Investor pitch ü  Executive summary ü  Traction & Validation © StartupCFO Enterprises Inc.
fund raising checklist The pro forma typically includes: core financials play w. revenue scenarios assumptions test different assumptions hiring plan involve key people department plans capital expenditure plan bonus... per user economics break-even point key metrics © StartupCFO Enterprises Inc.
fund raising checklist The investor pitch & executive summary About your company Team tell a story about Problem the problem you solve. Market (size, landscape, competition) Your Solution Business Model Go-to-Market Forecast Use of Proceeds Summary © StartupCFO Enterprises Inc.
what you must know Business - what makes you unique?! Industry - key motivation for buying your stuff! Numbers - metrics, financials, cash burn! Comparables - competition, relevant exits! Strengths & Weaknesses - don t hide them!! Strategy - how will you build a big, valuable business?! Audience - why are you pitching me?! Needs - how much money until exit?! © StartupCFO Enterprises Inc.
what you must have Traction… Users Usage Metrics! Feedback! © StartupCFO Enterprises Inc.
sample timeline t-minus 2 - 4 weeks! prep your investor package & make your hit list t-minus 1 week! practice, practice, practice Launch ! parallel, not serial send out your teaser book meetings © StartupCFO Enterprises Inc.
sample timeline weeks 2 & 3! 1st meetings, feeling-out process weeks 4 & 5! 2nd meetings, in person with more than 1 partner weeks 6-8 ! early diligence © StartupCFO Enterprises Inc.
sample timeline week 9! ALL PARTNERS MEETING week 10! term sheet weeks 11-15! docs & closing week 16! sleep! © StartupCFO Enterprises Inc.
fundraising tips strategic be prepared time fundraising to buzz go local first what to expect you will be rejected (a lot) smaller amounts 6 months + (VC) © StartupCFO Enterprises Inc.
fundraising tips play the game love @ 1st sight go for the no create urgency in your corner advisors no agents angels are your friends © StartupCFO Enterprises Inc.
Angel Groups Good, but sometimes… © StartupCFO Enterprises Inc.
who s got money http://www.markevanstech.com/2012/10/03/canadian-startup-infographic/ © StartupCFO Enterprises Inc.
q&a Questions? © StartupCFO Enterprises Inc.
thank you mark macleod twitter: @startupcfo blog: startupcfo.ca © StartupCFO Enterprises Inc.

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Investor readiness presentation

  • 1. getting your startup investor-ready © Real Ventures
  • 2. introduction mark macleod CFO Advisor Investor © StartupCFO Enterprises Inc.
  • 3. Agenda Raise vs Not Angel vs VC Seed / Angel Canvas VC Canvas Process Who’s got bucks? © StartupCFO Enterprises Inc.
  • 4. thinking about raising capital what are your goals Big Rich Lifestyle Autonomy Vision © StartupCFO Enterprises Inc.
  • 5. do I want outside capital? pros cons move quicker time consuming think bigger loss of control strategic freedom failure rate build a team alignment issues access smarts forces a big outcome © StartupCFO Enterprises Inc.
  • 6. angels & VCs Very different needs & objectives Strained relationship Same end goal: returns Need different approaches for each Priorities Angel - time to break-even, year 1 burn, capital efficiency VC - opportunity size, team © StartupCFO Enterprises Inc.
  • 7. how much do I need? Simple…. Next Value Creating Milestone With wiggle room… © StartupCFO Enterprises Inc.
  • 8. how much do I need? stage amount key milestones prototype, wireframe & start $0-50K customer development seed < $500K launch of beta product & early traction growth in user base, Series A $1.5M + build team, start revenue serious growth, Series B $5M + commercialization © StartupCFO Enterprises Inc.
  • 9. Raising - Seed VC / Angels © StartupCFO Enterprises Inc.
  • 10. Seed VC Canvas © StartupCFO Enterprises Inc.
  • 11. fund raising checklist – Seed, VC ü  Prototype / Wireframes / MVP ü  Investor pitch ü  Executive summary ü  Clear Ask /Milestones © StartupCFO Enterprises Inc.
  • 12. Raising VC © StartupCFO Enterprises Inc.
  • 13. Big VC Canvas © StartupCFO Enterprises Inc.
  • 14. fund raising checklist - VC ü  Pro formas ü  Investor pitch ü  Executive summary ü  Traction & Validation © StartupCFO Enterprises Inc.
  • 15. fund raising checklist The pro forma typically includes: core financials play w. revenue scenarios assumptions test different assumptions hiring plan involve key people department plans capital expenditure plan bonus... per user economics break-even point key metrics © StartupCFO Enterprises Inc.
  • 16. fund raising checklist The investor pitch & executive summary About your company Team tell a story about Problem the problem you solve. Market (size, landscape, competition) Your Solution Business Model Go-to-Market Forecast Use of Proceeds Summary © StartupCFO Enterprises Inc.
  • 17. what you must know Business - what makes you unique?! Industry - key motivation for buying your stuff! Numbers - metrics, financials, cash burn! Comparables - competition, relevant exits! Strengths & Weaknesses - don t hide them!! Strategy - how will you build a big, valuable business?! Audience - why are you pitching me?! Needs - how much money until exit?! © StartupCFO Enterprises Inc.
  • 18. what you must have Traction… Users Usage Metrics! Feedback! © StartupCFO Enterprises Inc.
  • 19. sample timeline t-minus 2 - 4 weeks! prep your investor package & make your hit list t-minus 1 week! practice, practice, practice Launch ! parallel, not serial send out your teaser book meetings © StartupCFO Enterprises Inc.
  • 20. sample timeline weeks 2 & 3! 1st meetings, feeling-out process weeks 4 & 5! 2nd meetings, in person with more than 1 partner weeks 6-8 ! early diligence © StartupCFO Enterprises Inc.
  • 21. sample timeline week 9! ALL PARTNERS MEETING week 10! term sheet weeks 11-15! docs & closing week 16! sleep! © StartupCFO Enterprises Inc.
  • 22. fundraising tips strategic be prepared time fundraising to buzz go local first what to expect you will be rejected (a lot) smaller amounts 6 months + (VC) © StartupCFO Enterprises Inc.
  • 23. fundraising tips play the game love @ 1st sight go for the no create urgency in your corner advisors no agents angels are your friends © StartupCFO Enterprises Inc.
  • 24. Angel Groups Good, but sometimes… © StartupCFO Enterprises Inc.
  • 25. who s got money http://www.markevanstech.com/2012/10/03/canadian-startup-infographic/ © StartupCFO Enterprises Inc.
  • 26. q&a Questions? © StartupCFO Enterprises Inc.
  • 27. thank you mark macleod twitter: @startupcfo blog: startupcfo.ca © StartupCFO Enterprises Inc.