Presentation of Bill Kenney at Startup Istanbul 2016, 6-10 October, Istanbul, Turkey

2. The 6-Keys to
Effective Pitching
October 6, 2016

3. Feel free to tweet…
@billkenney

4. Pitching is
AWESOME!

8. From the Guru’s

9. Investor Guru #1
Fabulous 14 Slides for Presentations
1. Company Title Page: with the $Dollar Amount of the Round and your name
2. Agenda: presentation roadmap of what will be said (Speech 101)
3. Financial Overview: top line revenues and expenses, 3 years out
4. Product: what is the business in simple terms
5. Market: what is the environment, and how big are the segments
6. Go to Mkt Strategy (Customers): sales process, how many, how attracted, retained
7. Revenue Streams: who pays, how much and from where, annualized
8. Competition: who and how threatening, what are differentiation factors
9. Barriers to Competitive Entry: how will other competitors be kept at bay
10. Use of Proceeds/ Potential for Business: how will you spend, where will money take you
11. Goals and Performance Objectives, Milestones: what are the target/success metrics
12. Management Team/Strategic Relationships: talent & experience
13. Valuation: how do you come to the number & current investors
14. Review: summary of what you said, same order, narrowed to 6 points

10. Investor Guru #2
0) Cover Slide
1) Elevator Pitch Slide
2) Market Problem & Current Solutions
3) Market Opportunity: Define Market, Size & Target Client
4) Your Solution (1-5 slides)
5) Team (If really impressive, move after “Elevator Pitch” and lead with it)
6) Board Members & Advisers (Optional, combine w/ team slide)
7) Traction & Awards (Optional, if none yet) (1-3 slides)
8) Market Fit / Competition (Optional, can be explained in slide 5 & 6)
9) Competitive Advantages (Optional, can be explained in slides 5 & 6)
10) Revenue Model: Key Revenue Streams & Business Model
11) Expense Model: Key Expenses, Time Efforts & Strategy
12) Financial Projections
13) Exit Strategy (Optional)
14) The Ask: Capital Raise & $ Uses
15) Closing Slide: Questions? Contact Details
10
Various Deck Size Options & Content:
5 Slide Deck: 1, combine 2 + 3, 4, 5, combine: 7 + 10 + 11 (Show
LTV / CAC Multiple) + 12 + 14.
10 Slide Deck: Don’t include optional slides
15-30 Slide Deck: Slides 1-15 + add’l slides: Your Solution (1-5),
Traction (1-3), Explain: LTV vs. CAC

12. Investor Pitch Objective
To create a
conversation or
meeting

13. 6-Keys

26. Appendix

28. Pitching is
AWESOME!

30. Bill Kenney
bkenney@testmypitch.com
What’s App = +1 (860) 573-4821
Skype = billkenney