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Objective  Yahoo at Schools _ Comprehensive Report  ,[object Object],[object Object],[object Object]
Action  ,[object Object],[object Object],Yahoo at Schools _ Comprehensive Report  The Yahoo at Schools pilot was initiated across 27 Schools in Delhi this entailed a module 'Introduction to the Internet, Its safe usage & Yahoo' delivered to students of class 4 th , 5 th  and 6 th  across all sections. In some schools the module was extended to class 7 th  , 8 th  & 9 th Towards the end a 2-3 minute instruction session followed where students were informed that they were required to create a Yahoo email to redeem their e-certificate of participation. An e-coupon and letter to parents informing them about this activity was distributed to all students  Following the activity students created a Yahoo email account for most their first ever email account  and then filled in a form to redeem their e-certificate of participation
Results & Numbers  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Yahoo at Schools _ Comprehensive Report
Process Flow|Execution  Yahoo at Schools _ Comprehensive Report  1. The Talentoncampus Account manager for Yahoo Personally meets the  principal and secures permission for the Yahoo at Schools activity
Process Flow  Yahoo at Schools _ Comprehensive Report  2.  After seeking permission for the activity the Yahoo account manager  coordinates with the class teachers , activity coordinator and a date and  time for the activity is fixed
Process Flow  Yahoo at Schools _ Comprehensive Report  3. Talentoncampus hires Interns [paid] to assist in the facilitation of this  activity. Their role includes a. assisting the class teacher to organize  students  in the seminar hall , distribution of e-coupons & letter to  parents
Process Flow  Yahoo at Schools _ Comprehensive Report  4. At the scheduled date  of the activity The Talentoncampus trainer delivers  the  Yahoo at Schools ‘Safe internet’ module & IT Awareness Quiz to 4 th  , 5 th   & 6 th  standard students of all sections. Usually one schools requires 2-3 such  sessions
Process Flow  Yahoo at Schools _ Comprehensive Report
Process Flow  Yahoo at Schools _ Comprehensive Report
Process Flow  Yahoo at Schools _ Comprehensive Report  5. Post the ‘Safe Internet’ & ‘Introduction to Yahoo’ module the trainer and  Intern  moderate an ‘IT Awareness Quiz’ The intern identifies 4-5 of the  most interactive students and asks them to take stage and do the Yoodle ,  the class  votes on the best Yoodle and a Winner is announced
Process Flow  Yahoo at Schools _ Comprehensive Report
Objective  Yahoo at Schools _ Comprehensive Report
Process Flow  Yahoo at Schools _ Comprehensive Report  6. After the session the Interns distribute e-coupons to all the students so  they can  redeem their e-certificate of participation , this is  complemented by a letter to the parent informing them of the module  and a request to assist their child in redeeming their ‘Certificate of  Participation’
Process Flow  Yahoo at Schools _ Comprehensive Report  e-coupon  Letter to Parent
Process Flow  Yahoo at Schools _ Comprehensive Report
Process Flow  Yahoo at Schools _ Comprehensive Report  7. Students create their Yahoo e-mail accounts most for the first time and redeem  their e- certificate of participation. Usually this is a parenting activity where  the parent assists the child in this endeavour
Process Flow  Yahoo at Schools _ Comprehensive Report  E-certificate platform, this is programmed to responds only to a Yahoo email ID
Process Flow  Yahoo at Schools _ Comprehensive Report  E-certificate of participation mailed directly to a students new yahoo email account
Miscellaneous  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Yahoo at Schools _ Comprehensive Report
Miscllanious  ,[object Object],Yahoo at Schools _ Comprehensive Report
Miscellaneous  ,[object Object],Yahoo at Schools _ Comprehensive Report
Miscellaneous  ,[object Object],Yahoo at Schools _ Comprehensive Report

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Yahoo at schools email acquisition emerging markets youth marketing campaign

  • 1.
  • 2.
  • 3.
  • 4. Process Flow|Execution Yahoo at Schools _ Comprehensive Report 1. The Talentoncampus Account manager for Yahoo Personally meets the principal and secures permission for the Yahoo at Schools activity
  • 5. Process Flow Yahoo at Schools _ Comprehensive Report 2. After seeking permission for the activity the Yahoo account manager coordinates with the class teachers , activity coordinator and a date and time for the activity is fixed
  • 6. Process Flow Yahoo at Schools _ Comprehensive Report 3. Talentoncampus hires Interns [paid] to assist in the facilitation of this activity. Their role includes a. assisting the class teacher to organize students in the seminar hall , distribution of e-coupons & letter to parents
  • 7. Process Flow Yahoo at Schools _ Comprehensive Report 4. At the scheduled date of the activity The Talentoncampus trainer delivers the Yahoo at Schools ‘Safe internet’ module & IT Awareness Quiz to 4 th , 5 th & 6 th standard students of all sections. Usually one schools requires 2-3 such sessions
  • 8. Process Flow Yahoo at Schools _ Comprehensive Report
  • 9. Process Flow Yahoo at Schools _ Comprehensive Report
  • 10. Process Flow Yahoo at Schools _ Comprehensive Report 5. Post the ‘Safe Internet’ & ‘Introduction to Yahoo’ module the trainer and Intern moderate an ‘IT Awareness Quiz’ The intern identifies 4-5 of the most interactive students and asks them to take stage and do the Yoodle , the class votes on the best Yoodle and a Winner is announced
  • 11. Process Flow Yahoo at Schools _ Comprehensive Report
  • 12. Objective Yahoo at Schools _ Comprehensive Report
  • 13. Process Flow Yahoo at Schools _ Comprehensive Report 6. After the session the Interns distribute e-coupons to all the students so they can redeem their e-certificate of participation , this is complemented by a letter to the parent informing them of the module and a request to assist their child in redeeming their ‘Certificate of Participation’
  • 14. Process Flow Yahoo at Schools _ Comprehensive Report e-coupon Letter to Parent
  • 15. Process Flow Yahoo at Schools _ Comprehensive Report
  • 16. Process Flow Yahoo at Schools _ Comprehensive Report 7. Students create their Yahoo e-mail accounts most for the first time and redeem their e- certificate of participation. Usually this is a parenting activity where the parent assists the child in this endeavour
  • 17. Process Flow Yahoo at Schools _ Comprehensive Report E-certificate platform, this is programmed to responds only to a Yahoo email ID
  • 18. Process Flow Yahoo at Schools _ Comprehensive Report E-certificate of participation mailed directly to a students new yahoo email account
  • 19.
  • 20.
  • 21.
  • 22.