2. WHAT IS PRODUCT DESIGN?
Product design is the process of creating a
new product to be sold by a business to its
customers.
NEW PRODUCTS AND SERVICES are the
LIFEBLOOD of an organization. Designs can
provide competitive edge by bringing new
ideas to the market quickly, doing a better job
of satisfying customer needs, or being easier
to manufacture, use and repair.
3. STEPS IN KNOWING WHAT PRODUCT DESIGN IS:
1. COMING UP WITH THE IDEA
NEEDS BASED- Looking at things that would help
make our everyday lives easier by fulfilling a
specific task. This can even be building on or
improving an existing item.
IMAGINATIVE THINKING- Some designers focus
more on using their imagination, their own
research and observation of the world around
them to come up with their product design ideas.
4. STEPS IN KNOWING WHAT PRODUCT DESIGN IS:
2. BRINGING THE PRODUCT TO LIFE
A number of design ideas will be
discussed including the materials best suited
for the product, the technology required for
its production and the way that the product
will meet the user’s needs.
Once all of the design elements have
been addressed, and all necessary
refinements have been made, the product
will go into production.
5. STEPS IN KNOWING WHAT PRODUCT DESIGN IS:
3. SELLING THE PRODUCT
Once the product has been designed and
the important elements of how it should look
and feel have been addressed, there are two
ways that a product designer may bring the
idea to the public.
They might decide to sell the product to a
client or have been contracted to come up with
the idea. That client will then manufacturer the
item and sell it to their customers.
6. STEPS IN KNOWING WHAT PRODUCT DESIGN IS:
4. NEW TECHNOLOGY NOW MAKES THE
PROCESS EASIER
Combining science, art and technology, a
product designer comes up with new ideas
for items and then goes through the process
of making them a tangible item.
7. EFFECTIVE DESIGN PROCESS:
1. Matches product or service characteristics with
customers requirements.
2. Ensures that customer requirements are met in
the simplest and least costly manner.
3. Reduces the time required to design new
product or service.
4. Minimizes the revisions necessary to make a
design workable.
8. Two Categories of Product Design
1. DEMAND-PULL INNOVATION happens
when there is an opportunity in the market to
be explored by the design of a product. This
product design attempts to solve a design
problem.
2. INVENTION-PUSH INNOVATION happens
when there is an advancement in intelligence.
This can occur through research or it can
occur when the product designer comes up
with a new product design idea
9. THE DESIGN PROCESS
Suppliers R&D Customers
Design Firms New Technologies
Marketing IDEA GENERATION
Competitors
Feasibility Study
Rapid Prototyping Performance Specifications
Form Design
Functional Design Production Design
Design Manufacturing or
Specifications Pilot Run & Final delivery specifications
Test
Final design & Process Plans
New Product
Launch
10. IDEA GENERATION
PERCEPTUAL
MAPS
Visual method of
comparing
customer
perceptions of
different products
or services
14. CONCURRENT DESIGNS
FORM DESIGN
Refers to the physical appearance of the product
– its shape, color, size, and style.
FUNCTIONAL DESIGN
Is concerned with how the product performs.
Three performance characters: RELIABILITY,
MAINTAINABILITY & USABILITY
FUNCTIONAL DESIGN
Is concerned with how the product performs.
Three performance characters: RELIABILITY,
MAINTAINABILITY & USABILITY
15. DESIGN QUALITY REVIEWS
FAILURE MODE & EFFECTS ANALYSIS
is a systematic approach to analyzing the
causes and effects of product failures. The
objective FMEA is to anticipate failures and
prevent them from occurring.
FAULT TREE ANALYSIS
is a visual method of analyzing the
interrelationship among failures. FTA lists failures
and their causes in a tree format using a hatlike
symbols.
16. DESIGN QUALITY REVIEWS
VALUE ANALYSIS
was developed by General Electric in 1947 to
eliminate unnecessary features and functions in
product designs.
17. FAILURE MODE AND EFFECTS ANALYSIS
POTATO CHIPS
FAILURE CAUSE OF FAILURE EFFECT OF FAILURE CORRECTIVE ACTION
MODE
Stale Low moisture content, Tastes bad, won’t Add moisture, cure
expired shelf life, poor crunch, thrown out, lost longer, better
packaging sales packaging, shorter
shelf life
Broken Too thin, too brittle, Can’t dip, poor display, Change recipe,
rough handling, rough injures mouth, choking, change process,
use, poor packaging perceived as old, lost change packaging
sales
Too Salty Outdated recipe, Eat less, drink more, Experiment with
process not in control, health hazard, lost sales recipe, experiment
uneven distribution of with process,
salt introduce low-salt
version
