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P2P – ISP Killer ? By Stas Khirman Presentation for CoolTech Club August 21,2008
Agenda ,[object Object],[object Object],[object Object]
P2P (File sharing) applications
P2P(file sharing) application popularity From Digital Media Desktop Report, Q4/2007
P2P network popularity ( by installations) From Digital Media Desktop Report, Q4/2007
BitTorrent clients market shares From Digital Media Desktop Report, Q4/2007
Application churn dynamic From Digital Media Desktop Report, Q4/2007
Global traffic consumption  (CacheLogics 2006)
Backbone traffic consumption (Ipoque)
ISP traffic consumption
P2P network popularity ( Germany 2007 )
Content Popularity by downloads From SumoTorrent  , 2008
Content popularity by consumed BW (Ipoque report for Germany)
BitTorrent Catalog (June 2008)
BitTorrent dynamics (Mininova.org)
Impact of P2P on broadband ISP  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Should ISP Do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metered Internet ,[object Object],[object Object],[object Object]
Traffic mitigation (throttling) ,[object Object],[object Object],[object Object],[object Object]
Caching – will not work on the large scale 100k most popular BitTorrent Files
Caching – will not work on the large scale ,[object Object],[object Object],[object Object]
Intelligent P2P routing (P4P/ALTO)
ALTO feasibility : “Hellboy 2” test(20k peers) 10 peers enough for  reliable download
Shameless Advertisement: ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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P2P Impact and ISP Solutions Under 40 Characters