SlideShare una empresa de Scribd logo
1 de 20
About Algolytics
company
© Algolytics. All rights reserved. 2
WHAT WE DO?
• Analytical software
• Advanced analytical
services
• Bespoke analytical
applications
to address our customers’
needs:
© Algolytics. All rights reserved. 3
COMPANY HISTORY…
Development of Data
Mining software
2001 2005 2011 2014
StatConsulting
established
First scoring engine
implemented
EU grant: development of unstructured
data analysis software
(SNA, TextMining, Data Quality)
Government grant for
Automatic Business Modeler
system
GIZA Polish Venture investment
New brand: ALGOLYTICS
Analytical software, R&D, globalizationConsultingConsulting Dedicated analytical applications
First and long-time
customer
© Algolytics. All rights reserved. 4
OUR CLIENTS
© Algolytics. All rights reserved. 5
Since 2002 a permanent recipient of our
analytical services
• for CRM Department
• for Credit Risk and Debt Collection
• for Department for Products and Services Development
• for Technical Departament
Projects - Advanced data analysis and customer
behavior modeling
• Data Processing
• Data Quality Analysis
• Analytical models
CASE STUDY – TELECOMMUNICATIONS
Applications
• Marketing campaign support
• Cross/Up-selling support
• Network Quality Assurance
• Lifetime value estimation
• Customers deactivation (churn) analysis
• Risk of non-fulfilled payment obligations
• Customer segmentation analysis
• Customer purchasing model and association analysis
• Debt Collection
• Forecasting of Radio Network Services Quality
• Data quality
• …
• Rating system - implementation of decision engine
for automation of risk assessment process for large
and medium companies
• Integration with workflow system for decision
processes
• Construction of scoring models (PD) for SME
and corporate segment customers
• AdvancedMiner – implementation of analytical
platform for risk analysis, reporting and predictive
analysis
• System for calculating and reporting the exposure
to market risk, including: VAR, scenario analysis,
stress-tests, risk decomposition, backtesting
CASE STUDY – FINANCE
• Scoring system – implementation of
decision engine for automation of credit
granting process
• PD model construction for individual
customers and SME
• AdvancedMiner – implementation of
analytical platform for risk analysis,
reporting and predictive analysis
© Algolytics. All rights reserved. 7
ALGOLYTICS OFFER
Fraud Risk
Modelling and
Analysis
Recommendation
Systems
Loss Forecasting and
Stress Testing
Credit Risk
Modelling and
Analysis
Bespoke Analytical
Applications
Collections Modelling
and Analysis
Analytical CRMIntegrated Analytical
Platform
© Algolytics. All rights reserved. 8
ALGOLINE – INTEGRATED ANALYTICAL PLATFORM
Our solutions support the entire analytical process, are
efficient and cost effective
Support for all types of users
• Fully automated mode - for beginners
• Semi-automated mode - for less advanced users
• Customised scripts - for advanced users
© Algolytics. All rights reserved. 9
We use our own platform for fast development
of client’s specific solution
• Solutions developed much faster than from scratch
• Tested and stable elements
• Ideal for fast prototyping and POC
• Business cases
• Telco – Data Quality Controler, Campaign
planer – Polkomtel
• Finance – Market Risk – BRE (Commerzbank)
• FMCG – Forecasting – Danone
Platform components
Analytical software
Client’s specific solutions
BESPOKE ANALYTICAL APPLICATIONS
© Algolytics. All rights reserved. 10
SOLUTION FOR CUSTOMER LIFE-CYCLE MANAGEMENT
Potential
Customer
Interested
Customer
Acquired customer Former customer
Registration Activation Maintenance Recovery
Managing
prospective
customer database
Customer acquisition
– credit screen
CRM solutions –
increasing value
Anti – churn
models
Customer
recovery
Debt prevention and collection
optimization
Debt collection
optimization
• Data Mining methods support the decision making process in different phases of the cycle
• The use of data mining methods is justified whenever predicting the customer’s future actions
is crucial for the effectiveness of the business process
Software + Analytical services for CRM, reporting, building data marts
© Algolytics. All rights reserved. 11
Supports all analytical tasks:
• Data extraction and transformation
• Building and evaluating models
• Testing
• Reporting
Complex analytical processes can be defined in a simple way using drag & drop technique.
Advanced users can create their own scripts and new node types.
ADVANCEDMINER
Integrated analytical tool with a graphical environment
for data processing, analysis and modeling.
© Algolytics. All rights reserved. 12
Advanced features:
• Support for SQL language
(including analytical functions)
• Integration with the R package
• Integration with Java
ADVANCEDMINER – SCRIPTING INTERFACE
Limitless possibilities
for advanced users !
© Algolytics. All rights reserved. 13
AvancedMiner SNA models social relationships among persons
e.g. customers of the company.
Such analysis can enrich information about customers by:
• Identifying social community the customer belongs to
• Identifying the customer’s role in the community
• Measuring the strength of his impact on the neighbourhood
• Tracing paths of information flow between the customers
AdvancedMiner SNA can be used for:
• Identifying leaders and customers who build up loyalty
• Increasing up-selling and targeting of product
recommendations
• Fraud Detection and churn prevention
ADVANCEDMINER SOCIAL NETWORK ANALYSIS [SNA]
© Algolytics. All rights reserved. 14
SCORING ENGINE
Implementations
• Sygma Bank
• Alior Bank
• Post Office Bank
• mLeasing (Commerzbank
Group)
• BGŻ Bank (Rabobank Group)
Hundreds of POS
Over 1 000
requests per
second per node
 Hundreds of models
 Multiple decision scenarios
 Tens of internal/external databases
© Algolytics. All rights reserved. 15
MODEL LIFETIME MANAGER [MLM]
MLM was tested on thousands of models.
Main features
• Monitors the quality and stability of large
sets of predictive models
• Automates the process of calculating
scores
• Generates alerts and reports concerning
models’ performance
• Serves as an off-line scoring engine for
mass scoring (e.g., can score 20 millions
of customers with 100 models at once
and automatically distribute the results)
Benefits
• Ensures high quality predictions for
multiple models
• Improves efficiency of business processes
for CRM, Credit Check, Debt Collections,
and other
• Eliminates labour-intensive work of
maintaining multiple models
• Speeds up configuration and
deployment of a scoring model
© Algolytics. All rights reserved. 16
BESPOKE ANALYTICAL APPLICATIONS –
DATA QUALITY CONTROLER (DQC)
Dedicated solution for Polkomtel (telecommunication company) to control quality of data
in operational systems and in a data warehouse.
Functionality
• Enables the user to define new test
• Scheduling and automatically running tests
• Enables the user to define new test
• Reporting test results
• Keeps history of data test results
• Notifies users about data quality problems (e-mails)
© Algolytics. All rights reserved. 17
DATA QUALITY & PROCESSING
Data processing
• Designing and implementing analytical data marts
• Specialized marts for analytical areas, like analysis of profitability, revenue, marketing
campaigns
• 360˚ customer view data marts for efficient modeling and scoring
Data quality
• Data profiling, standardizing, deduplication and finding householders
• Enriching with other sources
• Automating process of cleaning the data
• Own tool for data quality
© Algolytics. All rights reserved. 18
 Business solutions that work
 Reliable analytical platform
 Modern and flexible technology - Customized
solutions
 Experience since 2001
 Advanced expert knowledge
 Cost effective solutions
 Ongoing R&D project in cutting-edge technology:
Automatic Business Modeler
WHY ALGOLYTICS?
For industry news
on analytics visit Algolytics blog
algolytics.com/blog
click here to open
Visit our webpage
and contact us for more information
info@algolytics.com
www.algolytics.com

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Algolytics company Overview 2015

  • 2. © Algolytics. All rights reserved. 2 WHAT WE DO? • Analytical software • Advanced analytical services • Bespoke analytical applications to address our customers’ needs:
  • 3. © Algolytics. All rights reserved. 3 COMPANY HISTORY… Development of Data Mining software 2001 2005 2011 2014 StatConsulting established First scoring engine implemented EU grant: development of unstructured data analysis software (SNA, TextMining, Data Quality) Government grant for Automatic Business Modeler system GIZA Polish Venture investment New brand: ALGOLYTICS Analytical software, R&D, globalizationConsultingConsulting Dedicated analytical applications First and long-time customer
  • 4. © Algolytics. All rights reserved. 4 OUR CLIENTS
  • 5. © Algolytics. All rights reserved. 5 Since 2002 a permanent recipient of our analytical services • for CRM Department • for Credit Risk and Debt Collection • for Department for Products and Services Development • for Technical Departament Projects - Advanced data analysis and customer behavior modeling • Data Processing • Data Quality Analysis • Analytical models CASE STUDY – TELECOMMUNICATIONS Applications • Marketing campaign support • Cross/Up-selling support • Network Quality Assurance • Lifetime value estimation • Customers deactivation (churn) analysis • Risk of non-fulfilled payment obligations • Customer segmentation analysis • Customer purchasing model and association analysis • Debt Collection • Forecasting of Radio Network Services Quality • Data quality • …
  • 6. • Rating system - implementation of decision engine for automation of risk assessment process for large and medium companies • Integration with workflow system for decision processes • Construction of scoring models (PD) for SME and corporate segment customers • AdvancedMiner – implementation of analytical platform for risk analysis, reporting and predictive analysis • System for calculating and reporting the exposure to market risk, including: VAR, scenario analysis, stress-tests, risk decomposition, backtesting CASE STUDY – FINANCE • Scoring system – implementation of decision engine for automation of credit granting process • PD model construction for individual customers and SME • AdvancedMiner – implementation of analytical platform for risk analysis, reporting and predictive analysis
  • 7. © Algolytics. All rights reserved. 7 ALGOLYTICS OFFER Fraud Risk Modelling and Analysis Recommendation Systems Loss Forecasting and Stress Testing Credit Risk Modelling and Analysis Bespoke Analytical Applications Collections Modelling and Analysis Analytical CRMIntegrated Analytical Platform
  • 8. © Algolytics. All rights reserved. 8 ALGOLINE – INTEGRATED ANALYTICAL PLATFORM Our solutions support the entire analytical process, are efficient and cost effective Support for all types of users • Fully automated mode - for beginners • Semi-automated mode - for less advanced users • Customised scripts - for advanced users
  • 9. © Algolytics. All rights reserved. 9 We use our own platform for fast development of client’s specific solution • Solutions developed much faster than from scratch • Tested and stable elements • Ideal for fast prototyping and POC • Business cases • Telco – Data Quality Controler, Campaign planer – Polkomtel • Finance – Market Risk – BRE (Commerzbank) • FMCG – Forecasting – Danone Platform components Analytical software Client’s specific solutions BESPOKE ANALYTICAL APPLICATIONS
  • 10. © Algolytics. All rights reserved. 10 SOLUTION FOR CUSTOMER LIFE-CYCLE MANAGEMENT Potential Customer Interested Customer Acquired customer Former customer Registration Activation Maintenance Recovery Managing prospective customer database Customer acquisition – credit screen CRM solutions – increasing value Anti – churn models Customer recovery Debt prevention and collection optimization Debt collection optimization • Data Mining methods support the decision making process in different phases of the cycle • The use of data mining methods is justified whenever predicting the customer’s future actions is crucial for the effectiveness of the business process Software + Analytical services for CRM, reporting, building data marts
  • 11. © Algolytics. All rights reserved. 11 Supports all analytical tasks: • Data extraction and transformation • Building and evaluating models • Testing • Reporting Complex analytical processes can be defined in a simple way using drag & drop technique. Advanced users can create their own scripts and new node types. ADVANCEDMINER Integrated analytical tool with a graphical environment for data processing, analysis and modeling.
  • 12. © Algolytics. All rights reserved. 12 Advanced features: • Support for SQL language (including analytical functions) • Integration with the R package • Integration with Java ADVANCEDMINER – SCRIPTING INTERFACE Limitless possibilities for advanced users !
  • 13. © Algolytics. All rights reserved. 13 AvancedMiner SNA models social relationships among persons e.g. customers of the company. Such analysis can enrich information about customers by: • Identifying social community the customer belongs to • Identifying the customer’s role in the community • Measuring the strength of his impact on the neighbourhood • Tracing paths of information flow between the customers AdvancedMiner SNA can be used for: • Identifying leaders and customers who build up loyalty • Increasing up-selling and targeting of product recommendations • Fraud Detection and churn prevention ADVANCEDMINER SOCIAL NETWORK ANALYSIS [SNA]
  • 14. © Algolytics. All rights reserved. 14 SCORING ENGINE Implementations • Sygma Bank • Alior Bank • Post Office Bank • mLeasing (Commerzbank Group) • BGŻ Bank (Rabobank Group) Hundreds of POS Over 1 000 requests per second per node  Hundreds of models  Multiple decision scenarios  Tens of internal/external databases
  • 15. © Algolytics. All rights reserved. 15 MODEL LIFETIME MANAGER [MLM] MLM was tested on thousands of models. Main features • Monitors the quality and stability of large sets of predictive models • Automates the process of calculating scores • Generates alerts and reports concerning models’ performance • Serves as an off-line scoring engine for mass scoring (e.g., can score 20 millions of customers with 100 models at once and automatically distribute the results) Benefits • Ensures high quality predictions for multiple models • Improves efficiency of business processes for CRM, Credit Check, Debt Collections, and other • Eliminates labour-intensive work of maintaining multiple models • Speeds up configuration and deployment of a scoring model
  • 16. © Algolytics. All rights reserved. 16 BESPOKE ANALYTICAL APPLICATIONS – DATA QUALITY CONTROLER (DQC) Dedicated solution for Polkomtel (telecommunication company) to control quality of data in operational systems and in a data warehouse. Functionality • Enables the user to define new test • Scheduling and automatically running tests • Enables the user to define new test • Reporting test results • Keeps history of data test results • Notifies users about data quality problems (e-mails)
  • 17. © Algolytics. All rights reserved. 17 DATA QUALITY & PROCESSING Data processing • Designing and implementing analytical data marts • Specialized marts for analytical areas, like analysis of profitability, revenue, marketing campaigns • 360˚ customer view data marts for efficient modeling and scoring Data quality • Data profiling, standardizing, deduplication and finding householders • Enriching with other sources • Automating process of cleaning the data • Own tool for data quality
  • 18. © Algolytics. All rights reserved. 18  Business solutions that work  Reliable analytical platform  Modern and flexible technology - Customized solutions  Experience since 2001  Advanced expert knowledge  Cost effective solutions  Ongoing R&D project in cutting-edge technology: Automatic Business Modeler WHY ALGOLYTICS?
  • 19. For industry news on analytics visit Algolytics blog algolytics.com/blog click here to open
  • 20. Visit our webpage and contact us for more information info@algolytics.com www.algolytics.com