Pitching workshop first delivered at Open Coffee Cyprus - May 2013

1. Pitching
Workshop
I pitch therefore I am

2. one minute
You have
For an elevator pitch
To motivate listener
To take note and choose to give you
more time

3. Know the
audience
Think about who……
Do your research, ask others, check
their site

4. Investor
sales pitch
potential partner
Type of pitch

5. The path
Elevator Pitch
Investor Meeting
1 to 1 (multi)
1min
20-45 min
With associate
1hr + with
GP’s and
associate

6. So what ??
why should I care ??
I’d rather be….(insert fav activity) ??
I’m XX minutes closer to my death…
They’ll ask

7. WOW !!!
I’d use that!!
Aim for

8. Problem (big)
Solution (cheap)
Business model (scalable)
Market validation
Competition (there is)
Team Team Team (*)
5-10 Slides (around 5min)

9. 1min
3min
5min
Plan your time….
Practice makes perfect

10. Demo the prototype
Let them drive it
5-10 Slides (around 5min)

11. What is the problem you are
solving?
- Who are your users?
- Who are your customers?
- What is your solution?
- How have you validated your
idea?
- How big is your market?
5-10 Slides

12. Set the
stage
anchor statement
(hook statement)
You have to

13. Don’t you hate not having access
to your important files when you
really need them?
We’re Dropbox and we seamlessly
connect all your devices across
the …….
An example

14. Catalyze
Fantasy
You have to

15. Remember that time you needed
a file and it was lost, imagine if
you could have it backed up to
the cloud, forever, for
free…accessible, always
Imagine how many others have
this need.
Don’t say 100million people, bla
bla, bla…
An example

16. Convert
Fantasy to
reality
You have to

17. Practice
dammit
Practice

18. What NOT
to do

19. Audience/listener says WTF !?! (do you do?)
Never say “If we get only 1% of the
market”
Don’t begin with an autobiography – they
don’t care
Don’t try communicate everything
Don’t talk too techy
Don’t talk about an exit strategy

20. one minute
Start with……..
Grow from there…….
Thanks for participating !!
Follow me at @stavmessinis