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STC UX Conference
| Banks Bank on UX

            Harshit Desai
       Chief Experience Officer




          27th August 2011
Todays | Talk



     Whats Happening | current landscape
Whats Worked | best online consumer bank
               Whats Coming | unified ux
Whats Happening | current landscape
SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE
Whats Happening | current landscape
SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE
Whats Happening | current landscape
SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE
Whats Happening | current landscape
SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE
Whats Worked | best consumer bank
APPROACH FOR REVAMP



                                            UCD &
                                         Usability Testing
                         User Centered
                           Analysis
          StakeHolders
            Interview                                               HTML
                                                                  Development



                                                                CMS
                                                             Development

                                            Content
                                           Uploading
                          Go Live
Whats Worked | best consumer bank
BEFORE - AFTER FOR CITIBANK.CO.IN
Whats Worked | best consumer bank
BEFORE - AFTER FOR CITIBANK.CO.IN
Whats Worked | best consumer bank
ENHANCED WEB EXPERIENCE
Whats Worked | best consumer bank
ENHANCED WEB EXPERIENCE
Whats Worked | best consumer bank
ENHANCED WEB EXPERIENCE
Whats Worked | best consumer bank
ENHANCED MOBILE EXPERIENCE
Whats Worked | best consumer bank
ENHANCED MOBILE EXPERIENCE
Whats Worked | best consumer bank
ENHANCED MOBILE EXPERIENCE
What worked | citibank.co.in

NUMBERS MATTER - CITIBANK.CO.IN
What worked | citibank.co.in

AWARD FOR CITIBANK.CO.IN


                     Asian Banker Award 2010




   For Excellence in Internet Banking & In Asia Pacific, Central Asia and Gulf Region
                        Winner across120 Banks in 22 Countries
Whats Coming | unified ux
WHATS COMING
About us | Company & Contact

Harshit Desai | Chief Experience Officer
 M: +91-9850880303 | E: harshit@pureuse.com

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Banks bank on UX - Harshit Desai

  • 1. STC UX Conference | Banks Bank on UX Harshit Desai Chief Experience Officer 27th August 2011
  • 2. Todays | Talk Whats Happening | current landscape Whats Worked | best online consumer bank Whats Coming | unified ux
  • 3. Whats Happening | current landscape SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE
  • 4. Whats Happening | current landscape SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE
  • 5. Whats Happening | current landscape SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE
  • 6. Whats Happening | current landscape SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE
  • 7. Whats Worked | best consumer bank APPROACH FOR REVAMP UCD & Usability Testing User Centered Analysis StakeHolders Interview HTML Development CMS Development Content Uploading Go Live
  • 8. Whats Worked | best consumer bank BEFORE - AFTER FOR CITIBANK.CO.IN
  • 9. Whats Worked | best consumer bank BEFORE - AFTER FOR CITIBANK.CO.IN
  • 10. Whats Worked | best consumer bank ENHANCED WEB EXPERIENCE
  • 11. Whats Worked | best consumer bank ENHANCED WEB EXPERIENCE
  • 12. Whats Worked | best consumer bank ENHANCED WEB EXPERIENCE
  • 13. Whats Worked | best consumer bank ENHANCED MOBILE EXPERIENCE
  • 14. Whats Worked | best consumer bank ENHANCED MOBILE EXPERIENCE
  • 15. Whats Worked | best consumer bank ENHANCED MOBILE EXPERIENCE
  • 16. What worked | citibank.co.in NUMBERS MATTER - CITIBANK.CO.IN
  • 17. What worked | citibank.co.in AWARD FOR CITIBANK.CO.IN Asian Banker Award 2010 For Excellence in Internet Banking & In Asia Pacific, Central Asia and Gulf Region Winner across120 Banks in 22 Countries
  • 18. Whats Coming | unified ux WHATS COMING
  • 19. About us | Company & Contact Harshit Desai | Chief Experience Officer M: +91-9850880303 | E: harshit@pureuse.com