Commercialization challenges of enterprise mobile adoption in the fragmented mobile ecosystem (Stephen King Kryos Velocity)
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This is part 2 of the "Fragmented Mobile Ecosystem," the first one I published about two years ago. Updated for how the fragmented mobile ecosystem is affecting mobile enterprise development, and how enterprises are shifting billions of dollars to adopt mobile processes into the internal, customer and partner relationships.
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Commercialization challenges of enterprise mobile adoption in the fragmented mobile ecosystem (Stephen King Kryos Velocity)
- 1. The Mobile Revolution The Next Wave: Enterprise Mobile Adoption 1 Commercialization Challenges for Enterprise Mobile Development in a Fragmented Mobile Ecosystem Stephen King, Summer 2011 © 2011 Stephdokin Inc.www.stephdokin.com Private. All rights reserved. Unauthorized duplication is prohibited.
- 3. Three Things To Take Away Mobile App Economy: As big as we think it is, it’s going to be MUCH, MUCH bigger It’s difficult and expensive to develop apps due to “Fragmented Mobile Ecosystem” The next wave of mobile apps is in the enterprise space; same fragmentation problem as in consumer apps 3 Create apps for Blackberry and Android using only XML … in about a week. See slides 21 & 22. See Slides 21 and 22
- 5. Mobile is now the primary customer engagement channel 1 Morgan Stanley Research, February 2011
- 6. Mobile App Economy 5 Regional differences exist:Nokia leading device manufacturer in Africa, Asia and Eastern Europe, Apple leads in North America, Oceania and Western Europe Wireless is a Trillion Dollar Industry. 6.9 Billion people. 5 Billion Mobile Devices. 1 Admob Mobile Metrics Report, May 2011
- 7. Mobile App Economy 6 Mobile App Shipments from $5.6B to $37.5B1Mobile Services (Development, Management & Improvement) = $17B in 2015 1 Forrester Research, February 2011 http://blogs.terrapinn.com/mobile-apps/2011/03/02/mobile-apps-services-market-reach-17-billion-2015/ http://bizcovering.com/business/the-explosion-of-applications-a-market-of-56-billion-dollars-by-2015/
- 8. Mobile App Economy 7 118 App Stores 400,000 Apps 1 WIP App Store Report http://www.wipconnector.com
- 9. Problem: Fragmented Mobile Ecosystem 8 Platforms used by mobile developers mid-2010
- 10. Problemn: Hardware, Carrier and O/S “Splinters” 9
- 11. Same problem exists for other O/S’s 10 www.berryshout.com “Home of the Blackberry OS Version Tracker”
- 12. Fragmentation = Difficult* implementation 11 App Developer TweetDeck targeted 254 devices in their development and testing cycles * i.e. delays time to market, decreases overall quality of product, increases development costs.
- 13. 12 Every enterprise needs to have an effective mobile strategy.Just like 10 years ago with the web. * June 2010, Gartner Research
- 14. Expanding to mobile technologies is a top priority 13
- 15. Budgets reflect mobile prioritization 14
- 16. Moving beyond email and calendars 15
- 17. Approach to Mobile Development 16 30 minute tasks vs. 30 second tasks vs. 3 minute tasks* *Thanks to my friend, TomiAhonen, http://www.tomiahonen.com/ for the “30 minute tasks vs. 30 second tasks” concept and a bunch of other great thinking!
- 18. Enterprise apps primarily custom-developed 17
- 19. IT trying to support personal mobile devices 18
- 20. Enterprise IT Mobile O/S Support Fragmented 19
- 21. Barriers to enterprise mobile adoption 20 1 Sybased Enterprise Mobility Study, 2010 “Enterprise developers need to consider tools and platforms…”
- 22. Avg time required to master each platform 21 Kryos Velocity … in about a week. Create apps for Blackberry and Android using only XML … in about a week.
- 23. 22 When contacting us, please use the code “Fragmented Mobile Ecosystem” so we know how you heard about us. Thanks! Talk to you soon. Investment opportunities available. support@ kryosvelocity.com www.kryosvelocity.com
- 24. Thank you! Thanks. We’re doing great things together. Mobile App Economy: As big as we think it is, it’s going to get MUCH, MUCH bigger It’s difficult and expensive to develop mobile apps due to “Fragmented Mobile Ecosystem” The next wave of mobile apps is in the enterprise space; use tools and platforms to accelerate development. Stephen King stephen@stephdokin.com +1.403.604.5678 www.stephdokin.com www.twitter.com/stephdokin
Notas del editor
- 37.5 billion by 2015; includes consumer apps, and enterprise customer-facing appsThis year, it’s $5.6B.We’re just getting started.The opportunity for services to create these apps is $17B
- It’s more than just the Apple App Store. We see handset manufacturers, network operators, 3rd party app stores, Amazon, etc… all joiningAll of these Apps have ONE thing in common. It’s difficult to create them due to the “Fragmented Mobile Ecosystem”
- Fragmentation is the inability to “write once and run anywhere.”There is a great deal of momentum in Apple and Android, but don’t count RIM out. Nor Windows Phone. Nor any of the other players, like Intel, for example, with their Meego platform, and HP with Palm. Samsung Bada is also used in Samsung TV’s. A great deal of money is being spent here because being the platform of developer choice is vital to survival.In the computer world, you have to pick PC or Mac platform, and for web apps, you have to make sure you run on about 5 browsers.This landscape is changing quickly. Nokia selected Windows for it’s smartphones, due out possibily in Q4 of this year. Displacing MeeGo, and Symbian
- To further fragment things … O/S versions with different API’s cause problemsDevices have different screen sizes, different buttons, different track balls, camera’s, memory, etc…Operators can also splinter O/S’s … Verizon, T-Mobile, AT&T … software may not run on same waySo, writing a
- Internal processesCustomer facing engagement appsCustomer facing advertising apps