5. Writing for Web 2.0 & the 3D web
• A quick history of the world wide web
6. Writing for Web 2.0 & the 3D web
• A quick history of the world wide web
• Web 2.0: Strategies for coping as a writer
7. Writing for Web 2.0 & the 3D web
• A quick history of the world wide web
• Web 2.0: Strategies for coping as a writer
• Blogging it
8. Writing for Web 2.0 & the 3D web
• A quick history of the world wide web
• Web 2.0: Strategies for coping as a writer
• Blogging it
• Writing for others
9. Writing for Web 2.0 & the 3D web
• A quick history of the world wide web
• Web 2.0: Strategies for coping as a writer
• Blogging it
• Writing for others
• The 3D web: Lessons learned (so far)
10. Writing for Web 2.0 & the 3D web
• A quick history of the world wide web
• Web 2.0: Strategies for coping as a writer
• Blogging it
• Writing for others
• The 3D web: Lessons learned (so far)
• Virtual worlds, mirror worlds, augmented reality
11. Writing for Web 2.0 & the 3D web
• A quick history of the world wide web
• Web 2.0: Strategies for coping as a writer
• Blogging it
• Writing for others
• The 3D web: Lessons learned (so far)
• Virtual worlds, mirror worlds, augmented reality
• Writing for mirror worlds (Google Earth)
12. Writing for Web 2.0 & the 3D web
• A quick history of the world wide web
• Web 2.0: Strategies for coping as a writer
• Blogging it
• Writing for others
• The 3D web: Lessons learned (so far)
• Virtual worlds, mirror worlds, augmented reality
• Writing for mirror worlds (Google Earth)
• Writing for virtual worlds (Second Life)
24. What happened next?
• Form and content were separated
• Content management systems: Database-driven web
25. What happened next?
• Form and content were separated
• Content management systems: Database-driven web
• Content syndication: RSS feeds
26. What happened next?
• Form and content were separated
• Content management systems: Database-driven web
• Content syndication: RSS feeds
• Atomisation of content: Reuse, mix, “mashup”
57. Strategies for coping: Blogging it
• Old media won’t disappear
• Blogging is 1) a technology, 2) a state of mind
58. Strategies for coping: Blogging it
• Old media won’t disappear
• Blogging is 1) a technology, 2) a state of mind
• Niche blogging is the future
59. Strategies for coping: Blogging it
• Old media won’t disappear
• Blogging is 1) a technology, 2) a state of mind
• Niche blogging is the future
• The usual: Be personal, post often, original content, be generous, give credit,
have opinions, be incisive & to the point
60. Strategies for coping: Blogging it
• Old media won’t disappear
• Blogging is 1) a technology, 2) a state of mind
• Niche blogging is the future
• The usual: Be personal, post often, original content, be generous, give credit,
have opinions, be incisive & to the point
• Find your spot in the ecosystem and own it
61. Strategies for coping: Blogging it
• Old media won’t disappear
• Blogging is 1) a technology, 2) a state of mind
• Niche blogging is the future
• The usual: Be personal, post often, original content, be generous, give credit,
have opinions, be incisive & to the point
• Find your spot in the ecosystem and own it
• Comments = chance for community, conversation = loyal readers
62. Strategies for coping: Blogging it
• Old media won’t disappear
• Blogging is 1) a technology, 2) a state of mind
• Niche blogging is the future
• The usual: Be personal, post often, original content, be generous, give credit,
have opinions, be incisive & to the point
• Find your spot in the ecosystem and own it
• Comments = chance for community, conversation = loyal readers
• RSS is your friend (and so are Google email alerts) =>
63. Strategies for coping: Blogging it
• Old media won’t disappear
• Blogging is 1) a technology, 2) a state of mind
• Niche blogging is the future
• The usual: Be personal, post often, original content, be generous, give credit,
have opinions, be incisive & to the point
• Find your spot in the ecosystem and own it
• Comments = chance for community, conversation = loyal readers
• RSS is your friend (and so are Google email alerts) =>
• Blog intelligence: Alexa, Technorati, statistics
64. Strategies for coping: Blogging it
• Old media won’t disappear
• Blogging is 1) a technology, 2) a state of mind
• Niche blogging is the future
• The usual: Be personal, post often, original content, be generous, give credit,
have opinions, be incisive & to the point
• Find your spot in the ecosystem and own it
• Comments = chance for community, conversation = loyal readers
• RSS is your friend (and so are Google email alerts) =>
• Blog intelligence: Alexa, Technorati, statistics
• Find your preferred media (Video? Audio podcasts?)
65. Strategies for coping: Blogging it
• Old media won’t disappear
• Blogging is 1) a technology, 2) a state of mind
• Niche blogging is the future
• The usual: Be personal, post often, original content, be generous, give credit,
have opinions, be incisive & to the point
• Find your spot in the ecosystem and own it
• Comments = chance for community, conversation = loyal readers
• RSS is your friend (and so are Google email alerts) =>
• Blog intelligence: Alexa, Technorati, statistics
• Find your preferred media (Video? Audio podcasts?)
• Don’t aim to make money — do it for above all for reputation
76. Strategies for coping: Writing for others
• Out: Long pieces. In: Collections of shorter pieces
77. Strategies for coping: Writing for others
• Out: Long pieces. In: Collections of shorter pieces
- Why? Click-happy readers, page views = money
78. Strategies for coping: Writing for others
• Out: Long pieces. In: Collections of shorter pieces
- Why? Click-happy readers, page views = money
• Package it: Offer photos, video, audio
79. Strategies for coping: Writing for others
• Out: Long pieces. In: Collections of shorter pieces
- Why? Click-happy readers, page views = money
• Package it: Offer photos, video, audio
- Why? Web content is no longer just text
80. Strategies for coping: Writing for others
• Out: Long pieces. In: Collections of shorter pieces
- Why? Click-happy readers, page views = money
• Package it: Offer photos, video, audio
- Why? Web content is no longer just text
- No cost to embed YouTube, Flickr, Google Maps
81. Strategies for coping: Writing for others
• Out: Long pieces. In: Collections of shorter pieces
- Why? Click-happy readers, page views = money
• Package it: Offer photos, video, audio
- Why? Web content is no longer just text
- No cost to embed YouTube, Flickr, Google Maps
- WSJ Example
82. Strategies for coping: Writing for others
• Out: Long pieces. In: Collections of shorter pieces
- Why? Click-happy readers, page views = money
• Package it: Offer photos, video, audio
- Why? Web content is no longer just text
- No cost to embed YouTube, Flickr, Google Maps
- WSJ Example
- Be websavvier than those you’re pitching to
108. Writing for virtual worlds (Second Life)
• Lessons learned so far:
- Text doesn't work in Second Life (some tried)
109. Writing for virtual worlds (Second Life)
• Lessons learned so far:
- Text doesn't work in Second Life (some tried)
- Don't try to replicate the web
110. Writing for virtual worlds (Second Life)
• Lessons learned so far:
- Text doesn't work in Second Life (some tried)
- Don't try to replicate the web
- Events draw more repeat visitors than exhibitions
111. Writing for virtual worlds (Second Life)
• Lessons learned so far:
- Text doesn't work in Second Life (some tried)
- Don't try to replicate the web
- Events draw more repeat visitors than exhibitions
- Okay to share content between web & SL (video, pictures, recipes)
112. Writing for virtual worlds (Second Life)
• Lessons learned so far:
- Text doesn't work in Second Life (some tried)
- Don't try to replicate the web
- Events draw more repeat visitors than exhibitions
- Okay to share content between web & SL (video, pictures, recipes)
• Examples:
113. Writing for virtual worlds (Second Life)
• Lessons learned so far:
- Text doesn't work in Second Life (some tried)
- Don't try to replicate the web
- Events draw more repeat visitors than exhibitions
- Okay to share content between web & SL (video, pictures, recipes)
• Examples:
- Live events (gallery talks, plays, conferences)
114. Writing for virtual worlds (Second Life)
• Lessons learned so far:
- Text doesn't work in Second Life (some tried)
- Don't try to replicate the web
- Events draw more repeat visitors than exhibitions
- Okay to share content between web & SL (video, pictures, recipes)
• Examples:
- Live events (gallery talks, plays, conferences)
- Recorded video performances (“machinima”)
115. Writing for virtual worlds (Second Life)
• Lessons learned so far:
- Text doesn't work in Second Life (some tried)
- Don't try to replicate the web
- Events draw more repeat visitors than exhibitions
- Okay to share content between web & SL (video, pictures, recipes)
• Examples:
- Live events (gallery talks, plays, conferences)
- Recorded video performances (“machinima”)
- Recorded audio performances (Raoul Wallenberg room)
116. Writing for virtual worlds (Second Life)
• Lessons learned so far:
- Text doesn't work in Second Life (some tried)
- Don't try to replicate the web
- Events draw more repeat visitors than exhibitions
- Okay to share content between web & SL (video, pictures, recipes)
• Examples:
- Live events (gallery talks, plays, conferences)
- Recorded video performances (“machinima”)
- Recorded audio performances (Raoul Wallenberg room)
- Audio soundtracks: podcasts (polarbear podcast)
