1. WordPress SEO
Einstellungen und Plugins
Monday, March 9, 2009

2. Persönliches
Passion Online
Affiliate steffenbastian.de
Blogger twitter.com/
steffenhd
Online Marketing
Manger xing.com/profile/
steffen_bastian
Monday, March 9, 2009

3. Agenda
Einstellungen
Permalinks, #More
Plugins
Headspace 2, Meta Robots, Redirection,
WordPress Tweaks, Seo Friendly Images, YARPP, WP
Page Numbers, Yoast Breadcrumbs, Google XML
Sitemap, Ultimate Google Analytics, WordPress Database Backup,
Crawl Rate Tracker, Akismet
Monday, March 9, 2009

4. WordPress
www.wordpress.org
Blogging
CMS
Open Source
Plugins
Monday, March 9, 2009

5. Plugins installieren
wp-content/Plugins/
Monday, March 9, 2009

6. Plugins aktivieren
WordPress Admin
Plugins
Inaktive Plugins -> Plugin aktivieren
Monday, March 9, 2009

7. Einstellungen
Monday, March 9, 2009

8. Permalinks
Einstellungen -> Permalinks -> Individuelle Struktur
/%postname%/ - Titel des Posts
www.domain.de/SEO-Campixx-Vortrag
year, month, day, category
Monday, March 9, 2009

9. Permalinks
.htaccess
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /blog/
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /blog/index.php [L]
</IfModule>
Monday, March 9, 2009

10. #More
Gekürzte Artikel auf der Startseite
Weiterlesen
Parameter: #more-id
Monday, March 9, 2009

11. #More
wp-includes/post-template.php
Zeile 221:
$output .= ' <a href=quot;'. get_permalink() . quot;#more-
$idquot; class=quot;more-linkquot;>$more_link_text</a>quot;;
$output .= ' <a href=quot;'. get_permalink() . quot;quot; class=
quot;more-linkquot;>$more_link_text</a>quot;;
Monday, March 9, 2009

12. Plugins
Monday, March 9, 2009

13. Headspace 2
http://urbangiraffe.com/Plugins/headspace2/
Meta-data manager on steroids
Title, Description, Keywords, Robots, More Link
Startseite, Beiträge, Seiten, 404
Title für Beiträge & Seiten
Monday, March 9, 2009

14. Headspace 2
http://urbangiraffe.com/Plugins/headspace2/
Theme -> header.php
<title><?php wp_title('&laquo;', true, 'right'); ?> <?
php bloginfo('name'); ?></title>
<title><?php wp_title(''); ?></title>
Monday, March 9, 2009

15. Robots Meta
http://yoast.com/wordpress/meta-robots-wordpress-plugin/
Kategorie, Suchresultate, Loginseite
Beiträge & Seiten
Monday, March 9, 2009

16. Redirection
http://urbangiraffe.com/Plugins/redirection/
Einfache 301 Weiterleitungen
Gelöschte Posts, 404
Monday, March 9, 2009

17. WordPress Tweaks
http://wordpress.jdwebdev.com/Plugins/tweaks/
Nofollow
SEO
Security
Monday, March 9, 2009

18. SEO Friendly Images
http://www.prelovac.com/vladimir/wordpress-Plugins/seo-friendly-images
Blogpost: SEO Campixx Recap
Alt: SEO Campixx Recap
Title: SEO Campixx Recap Photo
Monday, March 9, 2009

19. Yet Another Related Post Plugin
http://mitcho.com/code/yarpp/
Ähnliche Beiträge für den Leser
Interne Verlinkung
Monday, March 9, 2009

20. Yet Another Related Post Plugin
http://mitcho.com/code/yarpp/
Monday, March 9, 2009

21. WP Page Numbers
http://www.jenst.se/2008/03/29/wp-page-numbers
Erreichbarkeit von älteren Beiträgen
Sind mehrere Klicks entfernt
5 enthaltene Themes
Themes selbst erstellen/anpassen
Monday, March 9, 2009

22. WP Page Numbers
http://www.jenst.se/2008/03/29/wp-page-numbers
archive.php, index.php und search.php
<?php next_posts_link('Linktext') ?> und
<?php previous_posts_link('Linktext') ?> ersetzen durch
<?php if(function_exists('wp_page_numbers'))
{ wp_page_numbers(); } ?>
Monday, March 9, 2009

23. Yoast Breadcrumbs
http://yoast.com/wordpress/breadcrumbs/
Home >> SEO-Campixx >> Vorträge
Struktur der Webseite
<?php if ( function_exists('yoast_breadcrumb') )
{ yoast_breadcrumb('<p id=quot;breadcrumbsquot;>','</p>'); } ?>
Monday, March 9, 2009

24. Google XML Sitemap
http://www.arnebrachhold.de/projects/wordpress-Plugins/google-xml-sitemaps-generator/
Sitemap einmal manuell erstellen
Monday, March 9, 2009

25. Ultimate Google Analytics
http://www.oratransplant.nl/uga/
Google Analytics ID
Monday, March 9, 2009

26. WordPress Database Backup
http://www.ilfilosofo.com/blog/wp-db-backup
Monday, March 9, 2009

27. WordPress Database Backup
http://www.ilfilosofo.com/blog/wp-db-backup
Monday, March 9, 2009

28. Crawl Rate Tracker Plugin
http://www.blogstorm.co.uk/wordpress-crawl-rate-tracker/444/
Monday, March 9, 2009

29. Crawl Rate Tracker Plugin
http://www.blogstorm.co.uk/wordpress-crawl-rate-tracker/444/
Monday, March 9, 2009

30. Akismet
Eat Spam
Kostenloser WordPress Account
Monday, March 9, 2009

31. Tipp: http://yoast.com
Monday, March 9, 2009

32. Fragen?
Monday, March 9, 2009