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IA Tagung 2005: Card Sorting
1. Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Card Sorting for Information Architecture Usage Areas, Methods and Samples Steffen Schilb (Steffen@cardsort.net)
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3. Introduction Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 1 Introduction
4. Introduction: Why do People browse the Internet? Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb
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6. Introduction:Why does this happen? Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Hierarchy, Navigation Scheme No intuitive Navigation Scheme, Hierarchy People expect Content somewhere else
7. Introduction:Why does this happen? Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Misunderstood Wording Inconsistent Terms English Vs. German Ambiguous Terms
8. Introduction Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb How can this be improved?
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12. Card Sorting: The Standard Method Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 2 Card Sorting: The Standard Method
13. Card Sorting: The Standard Method Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Preparation
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15. Card Sorting: Preparation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Same Level of Detail Politics Album Charts
16. Card Sorting: Preparation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Cover one distinguished Content Tennis Icehockey
17. Card Sorting: Preparation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Describe the Content in a unambiguous Way Inspiration Opening Hours
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19. Card Sorting: Conducting the Exercise Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Conducting the Exercise
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21. Card Sorting: Conducting the Exercise Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Step 1: Sorting the Cards
22. Card Sorting: Conducting the Exercise Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Step 2: Finalizing the Sorting
23. Card Sorting: Conducting the Exercise Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Step 3: Labeling the Clusters
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25. Card Sorting: Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb (Manual) Analysis
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28. Card Sorting: Data-Eyeballing Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Result: Simple Taxonomy Sport Fussball 1. Bundesliga 2. Bundesliga ... Tennis Weltrangliste ATP-Turniere ... Basketball NBA ... Politik Aktuelles Aus aller Welt Deutschland ... Innenpolitik News ... Außenpolitik Europa ... Wirtschaft Deutschland News ... Weltweit News ... Börse News DAX Dow-Jones ...
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30. Card Sorting: Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Spreadsheet Analysis
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32. Cluster Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 3 Cluster Analysis
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34. Cluster Analysis Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Distance Matrix
35. Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Example Participant 1 Projekte AG‘s Aktuelle Projekte Studentisches Fachbereiche Insitute Campus Lageplan Anreise Participant 2 Aktivitäten AG‘s Aktuelle Projekte Studium Fachbereiche Institute Allgemeine Infos Lageplan Anreise Participant 3 Aktivitäten AG‘s Studium Fachbereiche Aktuelle Projekte Institute Informationen Lageplan Anreise
41. Cluster Analysis: Distance Matrix Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb How to calculate ∑ K F (A F /B F ) = K t (A t /B t ) T t=1 T K: Relative Coordinate A: Relative X-Coordinate B: Relative Y-Coordinate F: Final Matrix T: Number of Participants t: Participant
45. Cluster Analysis: Single Linkage Algorithm Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb New Distance Matrix 1.00 0.81 0.83 Aktuelle Projekte 0.81 1.00 0.69 ASTA 0.83 0.69 1.00 AG‘s+ Aktuelle Projekte Alumni ASTA AG‘s+ Aktuelle Projekte
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47. Cluster Analysis: Single Linkage Algorithm Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Final Dendogram AG‘s Aktuelle Projekte ASTA Alumni 0.00 0.50 1.00 0.42 0.69 0.81
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51. Computer-Based Card Sorting Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 4 Computer-Based Card Sorting
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53. Computer-Based Card Sorting: EZSort Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb EZSort
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55. Computer-Based Card Sorting: CardSort Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb CardSort
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58. Card Sorting Variants Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 5 Card Sorting Variants
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60. Card Sorting Variants: Card Sorting with Subgroups Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Card Sorting with Subgroups
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62. Card Sorting Variants: Labeling the Contents Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Labeling the Contents
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64. Card Sorting Variants: Rating the Contents Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Rating the Contents Gerry McGovern (2002)
65. Card Sorting Variants: Rating the Contents Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Begriff 20 Step 1 Step 2 Begriff 14 Begriff 7 Begriff 4 Begriff 23 Begriff 6 Begriff 24 Begriff 16 Begriff 1 Begriff 2 Begriff 1 Begriff 3 Begriff 5 Begriff 8 Begriff 9 Begriff 10 Begriff 11 Begriff 13 Begriff 15 Begriff 17 Begriff 1 Begriff 18 Begriff 21 Begriff 22 Begriff 25 Begriff 26 Begriff 4 Begriff 6 Begriff 7 Begriff 14 Begriff 16 Begriff 19 Begriff 20 Begriff 23 Begriff 24
66. Conclusion Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 6 Conclusion
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70. References Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 7 References
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72. Card Sorting Variants: Card-Based Classification Evaluation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Thank you!
73. Computer-Based Card Sorting Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb 8 Questions and Discussion
74. Card Sorting Variants: Card-Based Classification Evaluation Card Sorting for Information Architecture: Usage Areas, Methods and Samples IATagung Frankfurt :: 28./29.05.2005 :: Steffen Schilb Further Questions? Contact me! [email_address]
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