Every business owners and entrepreneurs think of their international market entry strategies in making their business international. This is necessary when it comes to expanding their business and to help it to continuously grow. There are several models to follow or use to be able to find a solution depending on the business and their need.

1. Strategy for International Expansion and Market Entry
http://www.ellingwirum.com/strategy-international-expansion-market-entry/
Every business owners and entrepreneurs think of their international market entry strategies in making their business international. This is necessary when it comes to expanding their business and to help it to continuously grow. There are several models to follow or use to be able to find a solution depending on the business and their need.
In creating these strategies, one must know why they needed to grow, how they plan to do it, where exactly they want to grow and how to support such growth?
Why grow?
There are several reasons as to why a certain company must grow. Some of these are, you just wanted to leverage your business. Or, the competition is really high that you wanted to gain your losses internationally.
How to grow?
Understand the need, determine the risks.
How to Grow?
Think of different market entries, review and analyze them, this way you can be able to find something that can work well with you.
How to support growth?
3 things to remember, start making international takeovers, create partnerships and acquire local companies.
These are the main keys one must identify first in order to design implementations to be used in the future.
There are methods that you can use when it comes to entering an international market.
1. The waterfall method
This method is really simple. Take each step one by one. Enter a particular and single market then another and so on until you finally reach your targets or set of goals.

2. 2. The Sprinkler Method
Unlike the first method, this one is most likely applicable to entrepreneurs who always like to take risks. This actually works in a way wherein you have to enter multiple market entry all at once.
3. The five forces Model
This actually works in a way that you have to do such analysis as to what influences the market and know all the details of your competitors, know your buyers’ and consumers’ needs and wants. And from there you can start analyzing things and come up with a method of your choice.
Aside from the given methods above, a businessman should also have strategic partners overseas. This way, you have someone whom knows the culture of the country and whom can help you with business expansion.
Having a business is not an easy thing and taking it to the next level is not easy either. But there will come a time when you will have the need to expand your business internationally. Understand the need, work with the need and start doing it. There are a lot of things to take into account but if the willingness, courage and patience are there you’ll definitely succeed.
Elling Wirum is a businessman and importer who is active selling a high quality powerboats in Oslo, Norway. He uses his blog to participate in discussions and express his opinions about business issues.