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Mkt4025 W7

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Stephan Dahl
Stephan Dahl
EducaciónTecnología
1 de 13
Social Influence on Health Behaviour MKT4025
Psychoanalytic view ,[object Object],A C B(rain)
The scientific tradition... ,[object Object],[object Object],[object Object]
A C B(rain) Reinforce- ment Positive something good starts something bad starts Negative something good ends something bad ends
Critiques ,[object Object],[object Object]
Socialisation Primary Socialisation Secondary Socialisation Tertiary Socialisation
Socialisation Primary Socialisation Secondary Socialisation Tertiary Socialisation Anticipatory Socialisation Resocialisation
Reinforcement ,[object Object],[object Object],[object Object]
Social Learning/ Cognition Theory Personal Factors Environ- ment Behaviour (Bandura, 1977) Reciprocal Determinism Self-efficacy
Thus ,[object Object],[object Object],[object Object]
Learning by models ,[object Object],[object Object],[object Object],[object Object],[object Object]
But... ,[object Object],[object Object],[object Object]
Interdependence Model of Social Influence Agents of Social Influence Targets of Social Influence Target’s Health-Related Outcomes Agent’s Health-Related Outcomes Communication Social Norms Relationship Characteristics Larger Systems Sociodemographic Factors Glanz, 2002

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Mkt4025 W7

  • 1. Social Influence on Health Behaviour MKT4025
  • 2.
  • 3.
  • 4. A C B(rain) Reinforce- ment Positive something good starts something bad starts Negative something good ends something bad ends
  • 5.
  • 6. Socialisation Primary Socialisation Secondary Socialisation Tertiary Socialisation
  • 7. Socialisation Primary Socialisation Secondary Socialisation Tertiary Socialisation Anticipatory Socialisation Resocialisation
  • 8.
  • 9. Social Learning/ Cognition Theory Personal Factors Environ- ment Behaviour (Bandura, 1977) Reciprocal Determinism Self-efficacy
  • 10.
  • 11.
  • 12.
  • 13. Interdependence Model of Social Influence Agents of Social Influence Targets of Social Influence Target’s Health-Related Outcomes Agent’s Health-Related Outcomes Communication Social Norms Relationship Characteristics Larger Systems Sociodemographic Factors Glanz, 2002