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LinkedIn & More
Stephanie Beadell | 4.9.13
Who am I?
Stephanie Beadell
SEO Associate
SEER Interactive




stephaniebeadell.com
@stephbeadell
Why LinkedIn?
Why LinkedIn?
●   Find a job
●   Get an interview
●   Professors tell you to use it
●   It shows up when you Google your name
Why LinkedIn?
●   Find a job
●   Get an interview
●   Professors tell you to use it
●   It shows up when you Google your name




                             according to a study by Monster.com
What is LinkedIn?


  LinkedIn is a place to showcase skills;
   it is not a substitute for having them.
Setting Up Your Profile
● Use it like a resume:
  ○   action words
  ○   show, don't tell
  ○   use numbers
  ○   bullet points are a good idea


● Use a professional-looking photo

● Complete as many relevant sections as you
  can, but don't lie or exaggerate your skills
Examples
● Stephanie Beadell
● Emma Still
● Aaron Levy
Pro Tips:
● Set your profile to public

● Include your gmail address so recruiters can
  reach you (yourname@gmail.com)

● Think about which words employers will be
  using to find you, and use those in your
  profile
Be a Power User: Making Connections
Be A Power User
● Visit company pages to see how you're
  connected

● Ask your
connections to
introduce you
via email or
telephone.
Be a Power User
● Connect with all of your classmates and
  professors

● Join groups for your industry & school

● Follow companies you like
What's Next?
Your Online Presence
● Create a Google+ Profile
  ○   plus.google.com
  ○   set your profile to public
  ○   add some personality
  ○   share awesome things


● Check the privacy settings on your other
  social networks
  ○ Twitter, Instagram, Facebook
  ○ If the profile isn't employer-friendly, set it to private
Create a Website
● Check out About.me or Flavors.me to create
  a free website

● Infuse your personality

● Show employers why you'd be somebody
  awesome to work with
Quick Advice
● Be professional, and be a real person
Quick Advice
● Be professional, and be a real person

● Find which networks your industry is using
  and go there.
Quick Advice
● Be professional, and be a real person

● Find which networks your industry is using
  and go there.

● The more confident you become in who you
  are and with what you want, the easier it will
  be to find a company that makes you happy.
Questions?
StephanieBeadell.com | @stephbeadell

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LinkedIn Profile Optimization Tips

  • 1. LinkedIn & More Stephanie Beadell | 4.9.13
  • 2. Who am I? Stephanie Beadell SEO Associate SEER Interactive stephaniebeadell.com @stephbeadell
  • 4. Why LinkedIn? ● Find a job ● Get an interview ● Professors tell you to use it ● It shows up when you Google your name
  • 5. Why LinkedIn? ● Find a job ● Get an interview ● Professors tell you to use it ● It shows up when you Google your name according to a study by Monster.com
  • 6. What is LinkedIn? LinkedIn is a place to showcase skills; it is not a substitute for having them.
  • 7. Setting Up Your Profile ● Use it like a resume: ○ action words ○ show, don't tell ○ use numbers ○ bullet points are a good idea ● Use a professional-looking photo ● Complete as many relevant sections as you can, but don't lie or exaggerate your skills
  • 8. Examples ● Stephanie Beadell ● Emma Still ● Aaron Levy
  • 9. Pro Tips: ● Set your profile to public ● Include your gmail address so recruiters can reach you (yourname@gmail.com) ● Think about which words employers will be using to find you, and use those in your profile
  • 10. Be a Power User: Making Connections
  • 11. Be A Power User ● Visit company pages to see how you're connected ● Ask your connections to introduce you via email or telephone.
  • 12. Be a Power User ● Connect with all of your classmates and professors ● Join groups for your industry & school ● Follow companies you like
  • 14. Your Online Presence ● Create a Google+ Profile ○ plus.google.com ○ set your profile to public ○ add some personality ○ share awesome things ● Check the privacy settings on your other social networks ○ Twitter, Instagram, Facebook ○ If the profile isn't employer-friendly, set it to private
  • 15. Create a Website ● Check out About.me or Flavors.me to create a free website ● Infuse your personality ● Show employers why you'd be somebody awesome to work with
  • 16.
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  • 19. Quick Advice ● Be professional, and be a real person
  • 20. Quick Advice ● Be professional, and be a real person ● Find which networks your industry is using and go there.
  • 21. Quick Advice ● Be professional, and be a real person ● Find which networks your industry is using and go there. ● The more confident you become in who you are and with what you want, the easier it will be to find a company that makes you happy.