1) The document summarizes a UNESCO panel discussion on using social media to engage youth in international organizations. 2) The panelists discussed how social media can help stay connected to youth needs and opinions on topics like employment, political participation, and inclusion. 3) The panel sought youth input on these topics and how organizations can better involve youth in decision-making through platforms like the Internet.

1. 17-20 October 2011
UNESCO Headquarters, Paris
www.unesco.org

2. RAISE
YOUR
VOICE

3. Reaching
International
Organizations via
Social Media

4. PANELISTS
• Alonzo Addison, Head of Corporate Web Services, UNESCO
• Rebecca Fordham, Communications Specialist, UNICEF
• Kevin Nellies, Head of New Media, OECD
• Jeff Lee, Social Media & Web Coordinator, UNESCO
• Stephanie Wells, Consultant, UNESCO Youth Forum

5. Youth Forum
Social Media Campaign

6. It’s your world.
UNESCO Member States

7. You’re our stakeholders.
Source: Trendsteam

8. Why?
Staying on the pulse of youth’s social needs.
UNDP If you had one million US dollars, how would you use it to fight
poverty?
European Union - EU The situation of the Eurozone is worrying these
days. What could be done to save the Euro and avoid a deeper
recession? Two members of the European Parliament who are
involved in this issue will chat with you this morning @ 10:30. A good
opportunity to talk directly to your representatives!
European Union - EU Which Europe do you want? You may have been
convinced by the European People's Party and its leader Joseph Daul ;
or by the socialist leader Martin Schulz. If not, maybe the Liberals will
suit you: their leader in the European Parliament Guy Verhofstadt will
chat live this afternoon...

9. Why?
Theme and sub-themes
How youth drive change
• Citizens in action: youth in
political and public life
• Countering youth exclusion,
vulnerability and violence
• Breaking through
employment barriers

10. Listen up!
Share!
Tell us!
If…? How?
Who?
Does?
What?
We want to hear from you!

11. What we were going to ask you
What are the benefits of social and
political inclusion of youth? What are
the mechanisms and processes to
engage youth as decision-makers and
key stakeholders in their communities?
What is the role of the Internet in
fostering democracy, inclusion and
active participation of youth in public
life? How are youth contributing to
post-conflict and post-disaster
reconstruction in their communities?

12. What we asked you.

13. What we asked you.

14. What we asked you.

15. What you said.

16. How your voice counts
@unescoNOW

17. What we heard.
• Your feel that your opinions are not taken seriously;
• The environment and climate change are still major issues;
• You need help training for and then finding a job;
• Girls feel that they are still not treated equally, especially in
school and on the job market;
• You want a platform where you are listened to.

18. Raise your voice. It matters.
#UNESCOYOUTH