Defining what HootUp is and the role for each Owl

1. HootUp
Training

2. Agenda
Introduction to HootUp
Goals
Roles and Expectations
Priorities
Communication
h
oo
etiu st
Scenarios

3. HootUp
Group of 3 or more
talking about HootSuite
Sharing tips and tricks
Most importantly,
spreading the #HootLove

4. Casual Educational Post-Event
Fun and informal Structured Held during or after a
Can be held anywhere Talk about a specific topic conference sometimes as
Networking OR introduce our features the official or unofficial
Exchanging stories and Invite brands OR other afterparty
tips about HootSuite speakers Attendance by HootSuite
3 - 500 people Must go through HootSuite employee(s) attending or
Organized by Envoy / University first speaking at the conference
Ambs, Coordinators. Get in touch with HQ Planned by HQ
Budget: $4/pp Budget: $4/pp Budget: $7/pp

5. Goals
Everything you
need to know
about HootSuite
Educate, share tips about Get friendlies
HootSuite and social media on the ground
Spread the Get insights & strategize
HootSuite love our next steps
one hug at a time

6. 10 15
10
5
5

7. Roles
Strategize w/ Celebratoire
Work with the Community
Encourage Amb to hold & set deadline
Manager, Coordinator,
Oversee execution
Manager and HootUp Organizers
Do 1-on-1 call with the
Identify events, conferences, fairs etc HootUp Organizer to get
Find and encourage Amb to help them prepped and a monthly
Oversee planning and execution Coordinator Celebratoire conference call as to wrap up
Identify events, conferences, fairs, etc Schedule HootUp on Google
Find venue and speakers Cal, MeetUp, and @HootUp
Brainstorm topics and themes
Encourage attendees to fill in Feedback Form Make sure promotions are
Amb/Orgz
Submit reimbursement form after event all up and on brand
Write a blog post and/or encourage attendees

8. Steps
Pre-HootUp
Fill in the Application Form
Receive a templated Hello! email from MailChimp
Skype / Google+ Hangout chat with Community Celebratoire
Follow up / reminder templated MailChimp email
Pre-scheduled tweets
At HootUp
Pre-scheduled tweets
Post-HootUp
Congratulations tweets
Templated Congratulations email from MailChimp
Reminder to fill in Feedback Form
Storify log
Reimbursement form

9. Steps
Pre-HootUp
Fill in the Application Form – HootUp Organizer
Receive a templated Hello! email from MailChimp – Celebratoire
Skype / Google+ Hangout chat with Community Celebratoire – Celebratoire
Follow up / reminder templated MailChimp email – Celebratoire
Pre-scheduled tweets – Celebratoire, HootUp Organizer, Coordinator
At HootUp
Pre-scheduled tweets – Celebratoire, HootUp Organizer, Coordinator
Post-HootUp
Congratulations tweets – Celebratoire, Coordinator
Templated Congratulations email from MailChimp – Stephanie
Reminder to fill in Feedback Form – HootUp Organizer, Coordinator
Storify log – HootUp Organizer
Reimbursement form – HootUp Organizer

10. Laura,
Scenario #1
I want to hold
a HootUp!
ho
ots
u ite
1 Laura directs him to HootUp.tumblr.com for application
2 Stephanie follows up w/ Mailchimp after receiving application
3 Stephanie and HootFan connect via email/skype
4 HootFan finds venue, speaker, date, time
5 HootFan reports updates to Stephanie
6 Stephanie creates MeetUp and schedules tweets for the HootUp
7 Stephanie congratulates and does wrap-up call w/ other Organizers
8 HootFan sends pictures, storify and blog links
9 HootFan sends reimbursement form & receipts
10 Coordinator reminds HootFan about feedback form
11 Stephanie and Destin approve reimbursement form

11. There’s an event
Scenario #2
in my neighbourhood
and we should hold
a HootUp!
1 Ileana fills in application form from HootUp.tumblr.com
2 Stephanie follows up w/ email and Skype
3 Ileana finds Ambassadors that can help
4 Ambassador suggests venues and speakers, date, time
5 Ileana reports updates to Stephanie
6 Stephanie creates MeetUp and schedules tweets for the HootUp
7 Stephanie and Ileana congratulate
8 Ambassador sends pictures, storify and blog links
9 Ambassador sends reimbursement form & receipts
10 Ileana reminds HootFan about feedback form
11 Stephanie and Destin approve reimbursement form

12. Success
# of HootUp we host
(Total HootUp we held in 2012: | People: )
# of attendees and the virality of the event
Do people continue the conversation?
Did anyone express interest to hold the next HootUp?
Collaterals produced: photo, blog post, tweets
New interest in the translation project / envoy / HootClub

13. Alll HootUp resources can be found on
HootUp.tumblr.com
Application Form
Tips for Promoting HootUp
Talking Points
Owl Masks: Colour and B&W
Feedback Form: Physical & Online
Map of Past HootUps

14. Priorities
Train all Managers, Ambassadors, Envoys re: HootUp process
Strategize on which communities and cities we should target
Identify target countries
Reach out to current HootClub members and HootSuite
University Certified professionals
Create a list of festivals and events we can participate in
Make moves in the community