1. Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the oceans and discovering dragons ... Stephen Abram, MLS Cengage Learning / Gale M-Libraries: Brisbane, Australia May 12, 2011

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5. Magellan Columbus Cook

8. Mobility

9. What changes with personal devices?

10. A 1965 iPhone

11. Can libraries keep up with change? Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?

13. People

14. My son: Zachary

15. My son: Zachary

20. Serve Everyone!

21. GEO

22. Definitions Geolocation: “Geolocation is the identification of the real-world geographic location of an Internet-connected computer, mobile device, website visitor or other.”

23. Definitions GPS: “Global Positioning System: a navigational system involving satellites and computers that can determine the latitude and longitude of a receiver on Earth by computing the time difference for signals from different satellites to reach the receiver.”

24. Definitions GIS: “A geographic information system (GIS), or geographical information system, is any system that captures, stores, analyzes, manages, and presents data that are linked to location.”

25. OnStar

26. Apple iPhone Tracking

27. Definitions Geo-IP: Geographic IP address location services can help you to identify virtual mobile or web visitor's geographical location information (i.e. country, region, city, latitude, longitude, ZIP code, time zone, connection speed, ISP and domain name, IDD country code, area code, weather station code and name, and mobile carrier) using an IP address lookup database and technology.

28. Definitions Geotagging: Geotagging, also called geocoding, “is the process of adding geographical identification metadata to various media such as photographs, video, websites, or RSS feeds and is a form of geospatial metadata.”

30. Geotags are automatically embedded in pictures taken with smartphones. Many people are unaware of the fact that the photos they take with their smartphones and load to the Internet have been geotagged.

32. Most modern digital cameras do not automatically add geolocation metadata to pictures, but that is not always true. Camera owners should study their camera’s manual and understand how to turn off GPS functions.

34. Definitions SEO: “Search Engine Optimization” SMO: Social Media Optimization Content Farms, Content Mills

35. What’s GEO good for In libraries?

37. Market research – You can collect data and information quietly about user behaviors by capturing geo-data.

41. http://www.facebook.com/

42. BrightKite (local texting)

43. http://brightkite.com/

44. MyTown (Facebook game)

45. http://www.aboutus.org/MyTown.com

46. Loopt

47. http://www.loopt.com/

48. Foursquare

49. http://foursquare.com/

50. Gowalla

51. http://gowalla.com/

52. Twitter

53. http://twitter.com/

54. Social Media Roundup Location-based social networking applications Foursquare, Facebook Places and other applications

55. Twitter Japan’s New Year Sets Record With 6,939 Tweets/Second

57. Most location-based social networking applications focus on “checking in” at various locations to earn points, badges, discounts and other geo-related awards.

59. Users of foursquare use the service to share their location with friends, meet new people and get coupons. Users can also connect and publish their “check ins” to Facebook and Twitter. If someone is not a friend on foursquare they can still track your whereabouts through Facebook.

60. Foursquare has over 4 million users.

62. This feature is available by using the Facebook application for iPhone, touch.facebook.com and Android.

64. Users can build a Passport which includes a collection of stamps from the places users have been.

67. http://blog.twitter.com/2009/08/location-location-location.html

68. Facebook Places

70. Where is my branch? What is the address?

71. How do I drive there?

72. How do I walk there?

73. Can I take public transportation there?

74. What does it look like?

75. Use Google Maps, Street View, Satellite, Earth!

77. http://www.gale.cengage.com/apps/

79. Encyclopedia.com

80. Google / Bing SEO

82. http://www.loc.gov/marc/bibliographic/bd342.html

83. Crosswalk: FGDC Content Standards for Digital Geospatial Metadata to USMARC.

84. http://www.alexandria.ucsb.edu/public-documents/metadata/fgdc2marc.html

85. Crosswalk: USMARC to FGDC Content Standards for Digital Geospatial Metadata.

86. http://www.alexandria.ucsb.edu/public-documents/metadata/marc2fgdc.html

89. Nation targeting, language targeting, campus targeting

90. Political targeting as part of electoral district or state level primaries

91. Political or special interest targeting as part of census data

93. Know Your Users Where they are... Libraries are social institutions

95. Students are focused at the lesson and event (essay, test, exam) level

96. Libraries at the heart of the community is no longer just physical

97. Libraries as whole strategic R&D partners

99. Grocery Stores

100. Grocery Stores

102. Cookbooks, Chefs . . .

103. Cookbooks, Chefs . . .

104. Meals

105. Chefs, counsellors, teachers, magicians Librarians play a vital role in building the critical connections between information , knowledge and learning.

106. Change can happen very fast

107. Sensemaking

108. Is this graphic correct? What’s wrong?

111. The Physical Act of Reading

112. Think harder about book components!

114. Whose needs are met by e-books and e-libraries?

117. There is no guarantee that the e-book scenario will play out to include libraries

118. Books

119. Fiction

120. Non-Fiction

121. Encyclopedia

122. Reference

123. Directories

124. Dictionaries

125. Textbooks

126. Scholarly

127. Kiddy Lit

128. E-Learning

129. How would you reinvent the book?

130. Mobility

131. GOOG

133. As technology advances

134. Emboldened Librarians hold the key

135. News Flash “The Internet and technology have now progressed to their infancy”

143. Device Issues

145. Porn – e.g. Sports Illustrated

146. No Criticism rule

147. Politicians’ apps

148. Satire

149. Pulitzer Prize winner

150. Books as an app require approval

151. Potential restraint of trade

152. Who chooses?

160. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things

161. What Would You Attempt If You Knew You Would Not Fail?

162. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1