Michigan LA Academic Luncheon Speech

1. Frankenbooks? Stephen Abram, MLS Michigan Library Association Traverse City, MI Nov. 11, 2010

2. Is this graphic correct? What’s wrong?

3. Is the book in your head?

4. Frankenbooks? Emotion? Morality?

5. What is the right device?

10. Watch your readers? What do you see?

11. Think harder about book components!

14. Whose needs are met by library management systems?

17. Welcome Questions for Today: What is REALLY happening with eBooks? Where is all this change taking us? Do people still value the book? What’s next? What is the role for librarians in our info-future?

18. So, what exactly is changing? In a word: Everything connected to your world! Books Media Mobility Collections Libraries

19. Librarians play a vital role in building the critical connections between information , knowledge and learning. Librarian Positioning

20. Very Big Secret The Elephant in the Room

21. Change can happen very fast

23. Fear of leadership

24. Anti-partner and anti-collaboration ethic

25. Distrust of ‘size’

26. The culture of victimization

27. Introversion

28. Unsophisticated communication

30. GOOG

32. As technology advances

33. Emboldened Librarians hold the key

34. News Flash “The Internet and technology have now progressed to their infancy”

35. News Flash News Flash Tech Shift Happens

36. People

37. My son: Zachary

42. 59% are female.

43. 29% are college students.

44. 5% are professors and 6% are teachers.

45. On any given day, 35% of our users are there for the very first time!

46. Only 29% found the databases via the library website.

47. 59% found what they were looking for on their first search.

48. 72% trusted our content more than what they found on Google.

50. Increased educational attainment & engagement

51. eBooks outsell hard cover books, and will outsell paperbacks soon (2011)

52. Some public libraries are crediting most cardholder growth to e-book accessibility

53. Personal device proliferation

55. Gaming too. . . Mothers in their 30’s

56. Social networks fastest growing populations are seniors and will be more international and less urban and English.

57. eBooks usage is currently largely middle-aged.

59. Brain & Developmental Changes

60. Eye Movement Changes

61. Massive Behavioural Changes

62. Major Decline in Crime Rates – 65%+

66. Discovery & Ideas

67. Has the future changed?Has our future changed?

69. COWS, etc.

75. fMRI and The Brain

76. Cloning

77. Trucking and GPS

78. Wind and other energy

79. Nanotechnology

80. Robotics

81. Massive Book Digitization

82. Music

83. Translation

84. Streaming Media

86. A 1965 iPhone

87. Can libraries keep up with change? Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?

89. Books

96. The Chapter and Paragraph Universe

97. Integrated with Visuals – graphics and charts

98. Integrated with ‘video’

99. Integrated with Sound and Speech

100. Integrated with social web

101. Integrated with interaction and not just interactivity

106. Mobility

108. Local wired, mobile access ‘everywhere’ to the home and workplace

109. Geo-awareness: GIS, GPS, GEO-IP, etc.

110. Wireless as a business strategy (Starbucks)

111. Mobile dominates

120. HighBeam & Questia

121. WorldCat and linked (meta)data

122. AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!

123. Geo-IP features and measures

124. Satisfaction - Foresee

126. Technology literacy

127. Information literacy

128. Media literacy

129. Adaptive literacy

130. Research literacy

131. Academic literacy

132. Reputation, Etc.

133. Reading literacy

134. Numeracy

135. Critical literacy

136. Social literacy

137. Computer literacy

138. Web literacy

139. Content literacy

141. Can we frame the e-book issue so that it can be addressed rationally?

142. MindMap: What is a book? Reading Reading Learning Pedagogy Research Exploration Reference Engagement Enjoyment Evaluation

143. MindMap: What is a book? Reading Learning Pedagogy Research Exploration Reference Engagement Enjoyment Evaluation

145. Books

146. Fiction

147. Non-Fiction

148. Encyclopedia

149. Reference

150. Directories

151. Dictionaries

152. Textbooks

153. Scholarly

154. E-Learning

156. Steal This Idea

157. What are the good and bad things about e-books?

158. Library Goals Be the Bee Or be the Hive Care

159. Strategic Thinking for Libraries Choosing a Future Setting Phased Priorities Making Choices Taking Action Doing the Next Step Adjusting Tactics with Experience Seeking Feedback and Adjusting Measuring Progress

161. Majority of library use will be virtual – yes even rural!

162. Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print

163. All learning will be blended and continuous

164. DVD is circulation is dead and most other [physical formats in decline.

165. Majority of questions will be virtual

166. Use will be 20 / 40 / 40 (in house, virtual, mobile)

169. Mobile will be dominant device

170. eBook formats will be e-reader dependent for a short time

171. eBook format to watch is web-based and involves HTML5

172. Ads vs no ads in books?

173. Social reading behaviours are primary

175. Who are our core virtual users? Are there gaps?

176. Does learning happen?

177. What are user expectations for true satisfaction?

178. How does library search compare to consumer search like Google and retail or government?

179. How do people find and connect with library virtual services?

180. Are end users being successful in their POV?

182. Serve Everyone!

183. The power of libraries

185. It Takes A Team: Work Together & Pick Each Other Up

186. It Gets Better. Librarians can help.

187. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1