Presentation on library trends and increasing database usage stats

1. What is at the Heart of Libraries? Stephen Abram, MLS, FSLA Metropolitan Library System March 16, 2010

2. These slides available today at Stephen’s Lighthouse blog

13. Equity (digital divide, integrating population growth, generations, etc.)

14. Student Performance (up to 25 point increase)

15. Competitive Advantage (Canada, EC, India, China, etc.)

16. Social Glue

17. Community

18. Learning

21. ASK YOURSELF What is more important for value based funding? 6% annual increases in circulation? 100% increases in ILL? 500% increases in website hits? 1000% increases in database results? 50% increases in customer satisfaction?

24. Bricks, Clicks and Tricks

25. 5 Tricks You Can Do Right Away Number One: What are your top reference questions?

26. 5 Tricks You Can Do Right Away Number Two: Do a Signage Audit

27. 5 Tricks You Can Do Right Away Number Three: Get Some Widgets (Hint: API)

28. 5 Tricks You Can Do Right Away Number Four: Get Jiggy with GIS.

29. 5 Tricks You Can Do Right Away Number Five: Go Beyond Statistics Google Analytics Foresee

30. Driving User to the Library Encyclopedia.com HighBeam WorldCat iPhone App Questia Etc. Watch for more . . .?

31. 5 Tricks You Can Do Right Away Tiny Gale Cengage Ad: Double Your Usage EVERY 18 months! Ask Us. We know how. We have a huge and growing widget library (hundreds and all Facebook enabled) We’ll build websites and landing pages for free (over 1,000 so far) We’ll install Google Analytics and Foresee for free AccessMyLibrary iPhone app free (Hope Droid…) Ask me about strategic partnerships (examples) Gale OCLC WorldCat partnership

33. 59% are female.

34. 29% are college students.

35. 5% are professors and 6% are teachers.

36. On any given day, 35% of our users are there for the first time.

37. 29% found our products via the library website.

38. 59% found what they were looking for on their first search.

39. 72% trusted the content more than what they found on Google.

41. Are we going to a totally build it yourself world? Imagine IKEA merging with GM...

44. Newspapers: Assemble them yourself. Re-imagine the textbook, coursepack, etc.

45. Yes, this is ancient marketing/sales wisdom: they aren't buying your hammer, they are buying the deck of their dreams. Help them build it.

46. Will Reading Matter?Are your staff confusing books and reading? Audiobooks, Cengage and eBooks . . . And Google

47. http://www.flickr.com/photos/keeping-it-real/160822516/

48. What does your best borrowed report look like? Is your Community different? http://www.flickr.com/photos/blu_blue/262096844/in/pool-booksandportraits

49. What does your book and article or website recommendation blog/RSS feed look like? Who is your star recommender? http://www.flickr.com/photos/matthk/2054262239/

50. How do your community content reviews do? Who is your best teen reviewer? http://www.flickr.com/photos/cjanebuy/340249608/in/pool-booksandportraits

51. How are your web based communities doing? How many dozen are there? http://www.flickr.com/photos/mthiesson/176153663/

52. Do your users like your video author interviews? Your YouTube DVD trailers? http://www.flickr.com/photos/lori_an/319433801/

53. Do you offer podcasts? Do you record every story time? Every lecture?

55. ChiliFresh

56. LibraryThing for Libraries

57. SOPAC, VuFind, Endeca, etc.

58. Delicious

59. Digg

60. YouTubehttp://www.flickr.com/photos/lori_an/319433802/in/photostream/

61. Can you circulate books from anywhere? Like the parking lot, lecture hall, classroom, sidewalk sale, or nursing home? http://www.flickr.com/photos/library_mistress/525385533/

62. http://www.flickr.com/photos/library_mistress/525385511/

63. The thing about success, is that it’s not about things. Or 2.0 Technology

64. What do libraries want? Relevance Making a Difference

66. Observe Your Users

68. NO

69. OK – Now let’s ask ourselves what our users really, REALLY want.

70. Self-Service Web Portal

71. NO

72. Context is King, not Content.

73. Do we truly understand their goals?

74. Can we at least agree that they don’t want whiz bang widgets, gadgets, shiny new tools or any other raw technology? Let’s address the human condition.

76. Eye Movement Changes

77. Learning Styles Visual/Spatial (Picture Smart) Verbal/Linguistic (Word Smart) Musical/Rhythmic (Music Smart) Logical/Mathematical (Number Smart) Bodily/Kinesthetic (Body Smart) Interpersonal (People Smart) Intrapersonal (Self Smart) Piaget, Bloom, Gardner, etc.

80. Diabetes Online Yes, Stephen did just say Lizard Spit

81. Luck / Opportunity

82. Community

83. Conversations

84. Relationships

85. Community Networks

86. Life

87. Alerts

88. Connection

89. Personalization

90. Personalization

91. I am unique.Understand me. It’s personal.

92. Don’t limit me!Who are you to limit me?Lift me up! Experience based strategic products e.g. Career Transitions Community Health Homework Help etc.

93. Comfort

94. Simplicity

95. Learning

96. Literacy News literacy Technology literacy Information literacy Media literacy Adaptive literacy Research literacy Academic literacy Etc. Reading literacy Numeracy Critical literacy Social literacy Computer literacy Web literacy Content literacy Written literacy

97. Play

99. Growing up from books, Extending the experience

100. Where and When They Want It

104. Who Are Your Staff Stars? Do Your Users Know Their Names?

105. Culture Conservation and Protection

106. The BIG Assumption “The Internet has now progressed to its infancy” Search, Social Networks, Learning, Commerce

107. Progress

109. These are exciting times. Choose between achieving a dynamic and exciting future vision or longing for a nostalgic past.

110. No Quick Fixes

114. LibrariesCreating the Third Path…

115. Re-Energizing Libraries

117. What is at the heart of libraries? Learning Interaction Community Innovation Passion Progress

118. What is at the heart of libraries? Is it you?

119. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Gale Cengage Learning Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com