3. This morning . . .
I want to share a 2020 vision of what
the world of libraries, information and
learning should look like.
I want to point to the 23 puzzle pieces
that have emerged in the past decade
that will materially affect our
opportunity and success.
4.
5. The Opportunity
To choose our future and create it, not
be victims of a juggernaut.
Let’s not compete with Google, Bing
and Facebook!
Let’s complement them based on our
strengths and their weaknesses.
The last few times I did this with Roy
Tennant, Gary Price, etc. we . . .
6. The Market Weaknesses…
Or Opportunity holes
Commercial algorithm
SEO, SMO
The Content Spam Industry
Follow Panda, Penguin, Blekko, etc.
Ads, sponsored links, …
Loss of “control”
Quality versus selection
9. Principles
Access means putting knowledge
anywhere and everywhere
it will be found & used by our customers.
Understand the difference between
physical access and intellectual access
10.
11. Principles
Collaboration is
- the keystone of Knowledge,
- it requires that we partner with users,
- outcome driven – it’s the way the client uses & shares
- crosses and blurs lines
12.
13. Principles
Libraries are a Learning Environment
- it learns from itself – the question economy survives
- it absorbs & adapts – product, content and structure
- it provides a learning imperative economic advantage
14.
15. Principles: Our bread and butter
We deliver the …..So What …
-We understand how and why knowledge fits
-We can explain what it means and contextualize it
-We should know why & how users interact and learn
17. Principles …..More Bread and Butter
• We have it
• We can deliver it
• We know how to use it
• We can organize it so it fits user’s needs and context
20. Principles
• Research is one of the pieces but not all of them
• Note that books is a minor (but still critical) piece
• Respect all forms of knowledge
• It takes all of the pieces to complete the puzzle
21. Principles
So, let’s focus on the experience that is needed not
the one we feel comfortable with the most.
Our goal is to deliver ……….
24. Trends Differ by Library
Sector
All will be affected to a greater or lesser
degree by these trends and the impact will
be different but all are relevant to:
• Public Libraries
• Academic Research Libraries
• Community College Libraries
• School Libraries
• Specialized Libraries
• Consortia
25. Content Fragmentation
Digitization’s real impact – non-fiction
Format
Print, ePUB, PDF, Kindle, etc. etc.
CD, DVD, USB, etc. etc.
Streaming
Licenses, Open Access, Creative Commons, etc. etc.
eBooks
eJournals
eContent
Copyright Issues (NatGeo, Tasini, TPP, ACTA, SOPA, etc.
etc.)
Author Lawsuits
Citation fragmentation
26. Beyond Text
Text
Graphics & Charts
Formulae
Pictures
Maps
Video
Audio
Gamification
Deep Data Mining
Sharing – notes, highlights, reviews, opinions,
corrections, commentary
Assessments
Soundtracks
Etc. etc.
27. Walled Gardens
ILS
CMS
Cloud(s)
Device dependencies
Format dependencies (e.g. Kindle or PDF)
Amazon
Apple
ADVICE . . .
28. Learning Object Diversification
and Fragmentation
Textbooks
eLearning
Learning Management Systems & PLEs
Cohort Learning Environments
Presentation Systems
Virtual Conference Environment
Personal Learning Environments
Collaboration Software
MOOCs
29. End User Fragmentation
Teens / Post-Millennials
Millennials
Other demographics
Business versus Consumer
The Device Divide
Mobility
Haves and Have-nots
30. Search Fragmentation
Consumer Search
Specialized Search
Professional Search
Semantic, Sentiment, Suggestion Search etc.
Mobile search
Social search
Augmented Reality
SEO
SMO
Content Spam
Geo-location
31. Technology Fragmentation
Feature Phones
Smartphones
Tablets
Laptops
Desktops
Gaming stations
Television
E-Readers
Internet of Things
Browsers
41. Academic Research Libraries
eLearning
Repositories
Content Archipelagos
LibGuides
Patron-driven acquisitions
Information Fluency
Demarcation between Undergrad, Grad and
Faculty/Staff strategies
Copyright compliance
E-Coursepacks and e-Reserves
Strategic budgeting
Partnerships
42. Community College and
Undergrad
Information Literacy
Distance education and eLearning
Textbooks, Reserves, Coursepacks, e-
all
MOOCs
Mobility
Collections for new degrees and
certifications
43. School Libraries
Common Core
21st Century Learning
Future of the textbook
Scaffolded Information Literacy / Fluency
Filters
Staff and Faculty relationships
Classroom pages
55. What is a library experience?
What differentiates an experience from a transaction?
What is an EXPERIENCE?
What differentiates libraries from Google/Bing?
57. Why do people ask questions?
Is your library experience conceptually organized around answers and programs?
Or collections, technology and buildings?
58. Why do people ask questions?
Who, What, When, Where
How & Why
Data – Information – Knowledge - Behavior
To Learn or to Know
To Acquire Information, Clarify, Tune
To Decide, to Solve, to Choose, to Delay
To Interview, Delve, Interact, Progress
To Entertain or Socialize
To Reduce Fear
To Help, Aid, Cure, Be a Friend
To Win A Bet
59. What are your top 10-20
questions?
What is the service portfolio
model that goes with those?
65. What do we need to know?
How do library databases and virtual services compare
with other web experiences?
Who are our core virtual users? Are there gaps?
Does learning happen? How about discovery?
What are user expectations for true satisfaction?
How does library search compare to consumer search like
Google and retail or government?
How do people find and connect with library virtual
services?
Are end users being successful in their POV?
What are the stories of the impact of library experiences?
Are they happy? Will they come back? Tell a friend?
70. The new
bibliography and
collection
development
KNOWLEDGE
PORTALS
KNOWLEDGE,
LEARNING,
INFORMATION &
RESEARCH
COMMONS
71. Small Successes
TROVE (Australia)
Bibliocommons
LibraryThing, BookPsychic
Google Books and WorldCat
LibGuides
Gale’s ed2go
Cengage’s MindTap
PowerSearch 2012 Algorithm
72. Putting our money where ...
eTextbooks
GVRL exploded Our Principles:
AccessMyLibrary Device Agnostic
MindTap Browser Agnostic
ed2go No Walled Gardens
In Context
SEO free
Biography in Context
Ad free
Opposing Viewpoints
GREENR More Analytics
Career Transitions
National Geographic Archive +
ECCO, NCCO, PQ’s EEBO
73. The Virtuous Continuum
Data
Information
Knowledge
“Information
NOT WISDOM
only becomes
Behaviour knowledge
through a
process called
learning”
74. Short Term Benefits
Reduce the overhead of the back room
Increase effectiveness and efficiency
Reduce effort on strategically
misaligned activities
Free up scarce library programmers for
efforts aligned with goals
Align effort with vision and strategy
Invest in staff professional
development and understanding
75. Long Term Benefits
Viable alternative to Google, Bing, and
Facebook
Real immersive discovery targeted at real
problems in context
Neutrality rulez on devices
Move beyond retrieval to research impact
Research, curriculum, learning, and
community alignment
Sustainable competitive advantage
76. In order to achieve success,
library culture must . . .
Avoid B&W thinking Be agnostic
Avoid dogma & Avoid polarization
fanboyism and be comfortable
Be agile & nimble with shades of grey
Be experimental Collaborate, really.
Temper risk Embrace
management with trial boundarylessness
and error Allow analytics to
Move experiments into push progress and
wider adoption impact
77. In order to achieve success,
library culture must . . .
Focus on the users in Invest in scalable
context solutions
Avoid broad-based retail Focus on Sustainability
consumer strategies Move from craft to
Ask ourselves: “Is this industrial strength –
good for the whole eco- stop hand-knitting
system of information, every sweater
learning and Don’t fear the BIG
communities?” vision.
Be open Stick to it.