North and South Dakota and Minnesota workshops on the Library in 2020.

1. Leah Krevit Rice University The Rest of Us Stephen Abram, MLS, Gale Cengage Learning Minnesota/ North Dakota / South Dakota Libraries Oct. 19-20, 2010 Catching the Vision: The Library in 2020

2. Thank you for inviting me! I want to share : Major upcoming trends and challenges in Technology, Communities and Librarians Special Surveys of Library Use New National Data on Database Use And I want to meet you.

3. GOOG

5. “ The Internet has now progressed to its infancy”

9. How can I lead my library and my community or institution to be ready for the next 10 years?

10. People

12. A 1965 iPhone

13. Can libraries keep up with change? Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?

17. Have Students Changed?

19. Me

20. My son: Zachary

21. My daughter: Sydney

29. NextGen Differences Increase in IQ - 15-20 Points Brain & Developmental Changes Eye Movement Changes Massive Behavioural Changes Major Decline in Crime Rates – 65%+ But still a 70% behavior overlap with Boomers (see my book chapter)

30. Discovery & Ideas

31. Has the future changed? Has our future changed?

33. COWS, etc.

39. Diabetes Online Yes, Stephen did just say Lizard Spit

41. Books

42. Pay Real Attention To Google Editions & Google Settlement Amazon Gutenberg Etc.

43. Is Our Focus On Books And Public Image Limiting Our Future Success?

44. A window of opportunity

49. Do we really care about containers? Stone – Wax – Scrolls – Books – Next... Paper -- Schmpaper Digital – Schmidgital Holograph . . . Pffft! Transmogrifying Containers

50. Will Libraries be Device Agnostic? iPads, Kobos, Kindles, Nooks, eDGe, and Mobile Phones?

51. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .

55. Media

59. Mobility

65. & AMAZON

67. Collections

75. Libraries Approaching the End Game The Matrix Build it or buy it?

78. I  my customers

79. NOT ENOUGH

85. What is the top strategic positioning for libraries Hint – not collections

93. The Boomers launched most of these digital initiatives. Now what are we/you going to do next?

94. Advance Survey Data for the Library of Virginia Prepared by Stephen Abram and the Gale, Cengage Learning Statistical Analysis Research Team

95. Reference Facet of the Library of Virginia Story September 2010 Survey Data 62 of 91 LVA library systems (68%) I am happy to do this same survey for you at no charge

97. Top 13

102. Gale Cengage Learning North American Library Customer Satisfaction Data: All users: PL, AL, CL, SL, etc. Year One: Aug. 2009 – Sept. 2010 What do we need to know? What are we going to do next?

104. Gale Library Databases Compare Very Well to Other Web Experiences

105. Digging Into Satisfaction Users will Return and Recommend Once Hooked 3 4 5 9 6 8 7 2 1 High School Student Univers/ College Student Librar’n Other, please specify Teacher Other Profess-ional Profess-or Middle School Student Elementary School Student Overall Responses: 3,043 2,920 1,570 709 576 576 488 477 148 10,507 29% 28% 15% 7% 5% 5% 5% 5% 1% Content 70 77 79 69 77 74 67 68 40 73 Look and Feel 64 74 74 64 72 70 61 63 37 68 Navigation 65 71 69 60 69 66 60 63 45 66 Search 61 73 73 60 71 67 59 59 35 66 Site Performance 73 79 77 72 77 76 68 72 52 75 Satisfaction 63 74 72 60 72 66 59 62 35 67 Likelihood to Return 72 82 85 71 82 78 66 69 36 76 Primary Resource 63 73 68 56 70 60 51 60 33 65 Recommend 63 78 83 66 80 72 63 61 36 71

106. Library Search Needs to Improve

107. Who uses e-Resources? The Core User For Library E-Resources is Clear

108. Database Users Are Being Successful

110. There are Training and Communication Opportunities

111. More Males Use Library Databases Than Usual

112. There is Not A Demographic Swing in Online Usage

113. Library Users Trust Library Databases More.

114. School is the Sweet Spot – But Other Users Abound Too.

115. Library’s Natural Allies Are Big Users & Potential Partners.

116. Wow! Only 29% of Users Find E-Resources Through Our Websites.

117. OMG - 39% of Your Users Are in Your Databases for For the Very First Time!

118. Your Users Will Recommend Your Databases Your Users Will Recommend Your Databases

119. Your Users Respect Your Databases As Primary Sources

120. Your Users Are Likely to Return

121. Your Users Evaluate Your Services as Meeting Expectations.

127. There’s Great News! We have Room for Improvement BUT Library Databases Compete Very Well with User Expectations and Needs Fulfillment.

131. The School Cycle Drives Many Usage Scenarios

132. Upcoming Gale Surveys CATS DOGS CATS & DOGS

139. Community Stories

140. Relationships Stories

141. Personalization Differentiate

142. Comfort

143. Serve Everyone!

144. The power of libraries

145. Speak Out!

146. Surprise Them!

147. Trust Experiments!

148. It Takes A Team: Work Together & Pick Each Other Up

150. Stephen Abram , MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 [email_address] Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1