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Public Libraries in the Crystal Ball

                        Stephen Abram, ML
             North Vancouver Public Library
                      North Vancouver, BC
                               May 1, 2012
Change

These slides are available at Stephen’s Lighthouse blog
We Only Get So Many
 Once-in-a-Lifetime
Chances To Do Great
      Things
News Flash
“The Internet and technology have
    now progressed to their infancy”
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Lies we tell ourselves

 eLearning isn’t a biggie
 Libraries are a big market for fiction
 Libraries are closing in large numbers
 Teens don’t read anymore & Boys don’t read
 The education issue is intractable
 We serve everyone
 People want to search
 Free is all-important
 Social institutions don’t need their staff to embrace
 the social tools
Speaking of e-
 Books...
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Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
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GBS
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Pottermore
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This era will see a Fundamental
  Reimagining the Textbook
For the present there will be those who
   resist and the resisters will be the
                majority.
On a limb?
  There is no scenario where
textbooks and course materials
       won’t transform
Challenges for Teaching and
Academia in the Coming Decade
Context

Information and Knowledge-based economy
Globalization of eLearning
Canada is a leading education economy
Stress on core markets (especially US)
Changing knowledge about current crop of
 students (genome, eye tracking, gaming, IQ,
 ICT and social behaviours, etc.)
Information ethics and copyright
Books

Reception of Reading and Experience
Fiction – paper, e-paper
Non-Fiction
Articles - disaggregation
Media – physical vs. streaming
Learning Objects
Stories vs. Pedagogy
Technology Context

 Cloud (SaaS, PaaS, IaaS)
 Laptops and Tablets
 Mobility / Smartphones
 Bandwidth (Wired, WiFi, Whitespace)
 Learning Management Systems
 Streaming video and audio vs. download
 HTML5 and Apps – the battle
 Advertising auction models and ‘product’
 New(ish) Players (Amazon, Apple, G, B&N, Uni’s,
  states/provinces/nations)
The BASICS

 Containers for Pedagogy
 Created by Teams (e.g. 40,000 authors a year for
  Cengage alone) (yes that’s a lot of lawyers)
 Copyright and complicated layering of millions of
  rights (creators - pictures, graphics, video, tests,
  text, documents, etc.)
 Serious Lawsuits: Feist, Texaco, LSUC, Tasini,
  NatGeo, Authors Guild, GBS, etc. against
  publishers, vendors and libraries
 Complex extension opportunities (links to
  articles, databases, library assistance, etc.)
Textbook Challenges

Format Agnosticism
 Browsers: IE, Chrome, Firefox, Safari
 Devices: Macintosh, PC Desktops & Laptops
 Mobile: Laptops, Tablets (iPad, Fire, etc.)
 Mobile: Smartphones (iPhone, Blackberry,
  Android, Windows, etc.)
 Container: PDF, ePub, .mobi, Kindle, etc.
 Learning Management System: Blackboard /
  WebCT, D2L, Moodle, Sakai, etc.
 Purchasing (Amazon, B&N, Chegg, CengageBrain,
  Apple Store, University Textbook Store, etc.)
Should we tie students and professors to
  a specific and proprietary device or
           operating system?
What is the priority?
         Price, Cost, Value, ROI
 Managing or Mandating the Adoption Curve
         Learning and Progress
    Societal Impact = 17%, 40%, 70%?
Death of the Textbook?

   Shallow pool innovation – e-copies
   Open Access Textbooks?
   Coursepacks and e-coursepacks?
   Apple?
   Google?
   Etc.
What is Changing?

1. Componentization of pedagogy
2. Enhanced textbooks (tests, tracking, video,
   etc.)
3. Advanced e-learning
4. Ability to archive
5. The purchaser matrix (individual student,
   class, institutions, state/province/country)
6. Textbook boundaries (library links first…)
Pricing Models

 Buy the print copy
 Buy the exact electronic copy of the print
 Buy both (bundling)
 Rent the print or e-copy for a specified period
 Create custom coursepacks in print or e-copy
 Buy at the course level included in fee
 Buy at the institution / enterprise level
 Buy at the state/province level
 Espresso Book Machines
 Pay-per-use, micro-payments, ‘Square’ and
  phones
This era will see a Fundamental
  Reimagining the Textbook
For the present there will be those who
   resist and the resisters will be the
                majority.
Can we frame the e-textbook issue
   in libraries so that it can be
       addressed rationally?
Books
Fiction
Non-Fiction
Be More Open to the Users’ Paths -
           Filtering
So how must library
 strategies change?
First:
1. Focus on lessons – not courses . . . On
           learning and impact
  2. Then focus on penetration through
   engagement of lecturers and profs
 3. Measure (and communicate) impact
Conclusions Up Front

1.   Prioritize Programs not Collections (align)
2.   Drive ‘Reference’ with Data and Know Your Top Questions
3.   Re-Balance of Physical and Virtual
4.   Invest Time in Demographics & Analytics (Measurements
     not Stats)
5.   Put the newer Technological Tools in Context
6.   Make copyright compliance scalable
7.   Transliteracy is a Key Opportunity
8.   Partnerships are everything and essential
Specific Challenges

1. Setting Priorities and Making Sacrifices (Program
   Hiatuses)
2. Innovation Culture, Pilots and Diffusion
3. Fix our Backroom and Front Room Balance through
   more Cooperation
4. Understanding teaching, learning and education
5. Align with institutional strategies and goals
6. Measuring the Right Stuff - Impact
7. Investing in HR Development & Generations
8. Admit we have Sacred Cows (desks, books, …)
9. Promotion, Marketing, Communication, Advocacy
Change can happen very fast
Sensemaking
What is an EXPERIENCE?
               What is a library experience?
What differentiates a library experience from a transaction?
  What differentiates college libraries from Google/Bing?
The Evolution
 of Answers
Why do people ask questions?
Is your library experience conceptually organized around
                  answers and programs?
         Or collections, technology and buildings?
Why do people ask questions?

   Who, What, When, Where
   How & Why
   Data – Information – Knowledge - Behavior
   To Learn or to Know
   To Acquire Information, Clarify, Tune
   To Decide, to Solve, to Choose, to Delay
   To Interview, Delve, Interact, Progress
   To Entertain or Socialize
   To Reduce Fear
   To Help, Aid, Cure, Be a Friend
   To Win A Bet
What are your top 10-20 questions?
What is the service portfolio model
      that goes with those?
The Baker’s Dozen: 1 Library System’s Top 13
1. Health and Wellness / Community Health / Nutrition / Diet /
    Recovery
2. DIY Do It Yourself Activities and Car Repair
3. Genealogy
4. Test prep (SAT, ACT, occupational tests, etc. etc.)
5. Legal Questions (including family law, divorce, adoption, etc)
6. Hobbies, Games and Gardening
7. Local History
8. Consumer reviews (Choosing a car, appliance, etc.)
9. Homework Help (grade school)
10. Technology Skills (software, hardware, web)
11. Government Programs, Services and Taxation
12. Self-help/personal development
13. Careers (jobs, counselling, etc.)
14. Readers Advisory was 14th
Top 12 Patron Hobbies
         Recreational Reading

            Cooking & Recipes

                   Computers

               Movies & Film

   Exercise, Cycling & Walking

Traveling, Tourism & Vacations
                                                                                    Top Hobbies?
                       Music
                                                                       Top Homework Questions?
                         Pets                                            Top Travel Destinations?
                   Gardening
                                                                              What do you know?

             Television Shows

                 Arts & Crafts

       Knitting & Needlecrafts


                                 0   10       20       30         40        50      60      70
News Flash

       News Flash



Tech Shift Happens
Seth Godin on Decisions (June 8, 2011)
o Which of these are getting in the way?
o   You don't know what to do
o   You don't know how to do it
o   You don't have the authority or the resources to do it
o   You're afraid
o   You believe that money matters most
o   Once you figure out what's getting in the way, it's far
    easier to find the answer (or decide to work on a
    different problem).
o Stuck is a state of mind, and it's curable.
o Turn Excuses into Reasons
Deer in headlamps slide here.
What Are Libraries Really For?


•   Community & Social Glue
•   Learning
•   Discovery
•   Progress
•   Research (Applied and Theoretical)
•   Cultural & Knowledge Custody
•   Economic Impact
What Are Librarians For?

•   Expertise (We ARE Experts!)
•   Relationships
•   Transformation
•   Professional Service (not servant)
•   Vision & Leadership
•   Economic Impact
Columbus, Cook, Magellan and Libraries:
Searching for the corners of the earth, the edge of the
         oceans and discovering dragons ...
Columbus, Cabot, Cortes
Magellan   Columbus   Cook
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Questions for Libraries Today:

1. Are our priorities right?
2. Are learning, research, discovery changing
   materially and what is actually changing?
3. What is the foundation of future library
   success . . . Books? Meh…
4. What is the role for librarians in the real
   future (that is not an extension of the past)?
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Grocery Stores
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
Let’s chat

What is a meal in library end-user or education
and learning terms?
 End users want to find
 Their goal is a transformational experience
 They don’t see the library as inventory and
  logistics
 Our generational assumptions need updating
 Sometimes they don’t need help
 Listen to the stories
The new
bibliography and
    collection
  development




                     KNOWLEDGE
                       PORTALS
                    KNOWLEDGE,
                      LEARNING,
                   INFORMATION &
                      RESEARCH
                      COMMONS
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What are
your user’s
real goals?
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Chefs, counsellors, teachers, magicians

Librarians play a vital role in building the
        critical connections between
   information , knowledge and learning.
Programs
What are the components of a program focus?

 What lifts Libraries beyond our foundations?
You have the tools.
Stop Making it So Hard!
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Trans-Literacy: Move beyond reading & PC skills
  Reading literacy     News literacy
  Numeracy             Technology literacy
  Critical literacy
                        Failure
                        Information literacy
  Social literacy     is not an
                         100%
                        Media literacy
  Computer literacy    Adaptive literacy
                        Option
  Web literacy         Research literacy
  Content literacy     Academic literacy
  Written literacy     Reputation, Etc.
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Steal
This
Idea
E-Learning




             Do you know
               the new
              curriculum
               and the
                goals?
E-Learning
Changes

 Chegg                 Desire2Learn
 Amazon (Kindle)       Skillsoft / Saba
 Apple                 MIT
 Barnes & Noble (MS    YouTube
 and Nook)              Khan Academy
 Microsoft             Ed2Go
 CourseSmart           Etc.
 Google
 Inkling
 Kno
 Textbooks.com
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List of content farms and general spammy
                 user generated content sites:
                                         Experts Exchange (experts-exchange.com)
   All Experts (allexperts.com)
                                         eZine Articles (ezinearticles.com)
   Answers (answers.com)
                                         Find Articles (findarticles.com)
   Answer Bag (answerbag.com)
                                         FixYa (fixya.com Helium (helium.com)
   Articles Base (articlesbase.com)
                                         Hub Pages (hubpages.com)
   Ask (ask.com)
                                         InfoBarrel (infobarrel.com)
   Associated Content (associatedcontent.com)
                                         Livestrong (livestrong.com)
   BizRate (bizrate.com)
                                         Mahalo (mahalo.com)
   Buzle (buzzle.com)
                                         Mail Archive (mail-archive.com)
   Brothersoft (brothersoft.com)
                                         Question Hub (questionhub.com)
   Bytes (bytes.com)
                                         Squidoo (squidoo.com)
   ChaCha (chacha.com)
                                         Suite101 (suite101.com)
   eFreedom (efreedom.com)
                                         Twenga (twenga.com)
   eHow (ehow.com)
                                         WiseGeek (wisegeek.com)
   Essortment (essortment.com)
                                         Wonder How To (wonderhowto.com)
   Examiner (examiner.com)
                                         Yahoo! Answers (answers.yahoo.com)
   Expert Village (expertvillage.com)
                                         Xomba (xomba.com)
   )
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The nasty facts
 about Google &
    Bing and
consumer search:

  SEO / SMO
 Content Farms
Advertiser-driven
  Geotagging
Strategic
Analytics
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What We Never Really Knew Before (US/Canada)
                            27% of our users are under 18.
                                            
                                   We often 59% are female.
                                 believe a lot
                                   29% are college students.
                                   that isn’t
                   5% are professors and 6% are teachers.
                                      true.
   On any given day, 35% of our users are there for the very
                                                   first time!
     Only 29% found the databases via the library website.
 59% found what they were looking for on their first search.
               72% trusted our content more than Google.
                                 But, 81% still use Google.
2010 Eduventures Research on Investments
 58% of instructors believe that technology in courses positively impacts student engagement.
 71% of instructors that rated student engagement levels as “high” as a result of using technology
  in courses.
 71% of students who are employed full-time and 77% of students who are employed part-time
  prefer more technology-based tools in the classroom.
 79% of instructors and 86 percent of students have seen the average level of engagement improve
  over the last year as they have increased their use of digital educational tools.
 87% of students believe online libraries and databases have had the most significant impact on
  their overall learning.
 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and
  recorded lectures.
 E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of
  students identify online portals.
 44% of instructors believe that online libraries and databases will have the greatest impact on
  student engagement.
 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having
  the potential to improve engagement and learning outcomes. (e-readers was 11%)
 49% of students believe that online libraries and databases will have the greatest impact on
  student engagement.
 Students are more optimistic about the potential for technology.
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What do we need to know?

 How do library databases and virtual services
  compare with other web experiences?
 Who are our core virtual users? Are there gaps?
 Does learning happen? How about discovery?
 What are user expectations for true satisfaction?
 How does library search compare to consumer
  search like Google and retail or government?
 How do people find and connect with library virtual
  services?
 Are end users being successful in their POV?
 Are they happy? Will they come back? Tell a friend?
Emboldened Librarians hold the key
So how must library
 strategies change?
What is Changing?

1.   Evidence-based Reference Strategies
2.   Experience-based Portals: The New Commons
3.   Personal Service on Steroids
4.   Quality Strategies: Consumer vs. Professional
     Search
5.   Social Networks and Recommendations
6.   Trans-literacy Strategies
7.   People-driven Strategies
8.   Curriculum and Research Agenda
9.   Service and Programs
Recommendations

   Strengthen Your Personal Brand
   Reposition the Library and Librarian
   Take Liaison librarians to next level
   Don’t Tie Yourself directly to Collections or
    Physical Space
   Network with Your Users Socially
   Measure, Don’t Count
   Engage in partnerships
   Know
   Take Risks
Reimagine Service
Reference and Research
Consider the differences . . .

 Computer Commons
 Mall
 Service Commons
 Information Commons
 Knowledge Commons
 Learning Commons
 Science Commons
 Centre or Central?
 Physical / Virtual Hybrid
Mobility
A 1965 iPhone
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What Would You Attempt If
You Knew You Would Not
         Fail?
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A Third Path
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Smelly     Or
Yellow     Sex
Liquid   Appeal?
Consider the Whole Experience
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There are no knights on
horses in technology.
‘Reading’ trumps print books . . .
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Stephen Abram, MLS, FSLA
VP strategic partnerships and markets
               Cengage Learning (Gale)
                     Cel: 416-669-4855
        stephen.abram@cengage.com
              Stephen’s Lighthouse Blog
       http://stephenslighthouse.com
 Facebook, Pinterest: Stephen Abram
      LinkedIn / Plaxo: Stephen Abram
                     Twitter: @sabram
           SlideShare: StephenAbram1

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Nvpl

  • 1. Public Libraries in the Crystal Ball Stephen Abram, ML North Vancouver Public Library North Vancouver, BC May 1, 2012
  • 2. Change These slides are available at Stephen’s Lighthouse blog
  • 3. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things
  • 4. News Flash “The Internet and technology have now progressed to their infancy”
  • 14. Lies we tell ourselves  eLearning isn’t a biggie  Libraries are a big market for fiction  Libraries are closing in large numbers  Teens don’t read anymore & Boys don’t read  The education issue is intractable  We serve everyone  People want to search  Free is all-important  Social institutions don’t need their staff to embrace the social tools
  • 15. Speaking of e- Books...
  • 17. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
  • 25. GBS
  • 32. This era will see a Fundamental Reimagining the Textbook For the present there will be those who resist and the resisters will be the majority.
  • 33. On a limb? There is no scenario where textbooks and course materials won’t transform
  • 34. Challenges for Teaching and Academia in the Coming Decade
  • 35. Context Information and Knowledge-based economy Globalization of eLearning Canada is a leading education economy Stress on core markets (especially US) Changing knowledge about current crop of students (genome, eye tracking, gaming, IQ, ICT and social behaviours, etc.) Information ethics and copyright
  • 36. Books Reception of Reading and Experience Fiction – paper, e-paper Non-Fiction Articles - disaggregation Media – physical vs. streaming Learning Objects Stories vs. Pedagogy
  • 37. Technology Context  Cloud (SaaS, PaaS, IaaS)  Laptops and Tablets  Mobility / Smartphones  Bandwidth (Wired, WiFi, Whitespace)  Learning Management Systems  Streaming video and audio vs. download  HTML5 and Apps – the battle  Advertising auction models and ‘product’  New(ish) Players (Amazon, Apple, G, B&N, Uni’s, states/provinces/nations)
  • 38. The BASICS  Containers for Pedagogy  Created by Teams (e.g. 40,000 authors a year for Cengage alone) (yes that’s a lot of lawyers)  Copyright and complicated layering of millions of rights (creators - pictures, graphics, video, tests, text, documents, etc.)  Serious Lawsuits: Feist, Texaco, LSUC, Tasini, NatGeo, Authors Guild, GBS, etc. against publishers, vendors and libraries  Complex extension opportunities (links to articles, databases, library assistance, etc.)
  • 39. Textbook Challenges Format Agnosticism  Browsers: IE, Chrome, Firefox, Safari  Devices: Macintosh, PC Desktops & Laptops  Mobile: Laptops, Tablets (iPad, Fire, etc.)  Mobile: Smartphones (iPhone, Blackberry, Android, Windows, etc.)  Container: PDF, ePub, .mobi, Kindle, etc.  Learning Management System: Blackboard / WebCT, D2L, Moodle, Sakai, etc.  Purchasing (Amazon, B&N, Chegg, CengageBrain, Apple Store, University Textbook Store, etc.)
  • 40. Should we tie students and professors to a specific and proprietary device or operating system?
  • 41. What is the priority?  Price, Cost, Value, ROI  Managing or Mandating the Adoption Curve  Learning and Progress  Societal Impact = 17%, 40%, 70%?
  • 42. Death of the Textbook?  Shallow pool innovation – e-copies  Open Access Textbooks?  Coursepacks and e-coursepacks?  Apple?  Google?  Etc.
  • 43. What is Changing? 1. Componentization of pedagogy 2. Enhanced textbooks (tests, tracking, video, etc.) 3. Advanced e-learning 4. Ability to archive 5. The purchaser matrix (individual student, class, institutions, state/province/country) 6. Textbook boundaries (library links first…)
  • 44. Pricing Models  Buy the print copy  Buy the exact electronic copy of the print  Buy both (bundling)  Rent the print or e-copy for a specified period  Create custom coursepacks in print or e-copy  Buy at the course level included in fee  Buy at the institution / enterprise level  Buy at the state/province level  Espresso Book Machines  Pay-per-use, micro-payments, ‘Square’ and phones
  • 45. This era will see a Fundamental Reimagining the Textbook For the present there will be those who resist and the resisters will be the majority.
  • 46. Can we frame the e-textbook issue in libraries so that it can be addressed rationally?
  • 47. Books
  • 50. Be More Open to the Users’ Paths - Filtering
  • 51. So how must library strategies change?
  • 52. First: 1. Focus on lessons – not courses . . . On learning and impact 2. Then focus on penetration through engagement of lecturers and profs 3. Measure (and communicate) impact
  • 53. Conclusions Up Front 1. Prioritize Programs not Collections (align) 2. Drive ‘Reference’ with Data and Know Your Top Questions 3. Re-Balance of Physical and Virtual 4. Invest Time in Demographics & Analytics (Measurements not Stats) 5. Put the newer Technological Tools in Context 6. Make copyright compliance scalable 7. Transliteracy is a Key Opportunity 8. Partnerships are everything and essential
  • 54. Specific Challenges 1. Setting Priorities and Making Sacrifices (Program Hiatuses) 2. Innovation Culture, Pilots and Diffusion 3. Fix our Backroom and Front Room Balance through more Cooperation 4. Understanding teaching, learning and education 5. Align with institutional strategies and goals 6. Measuring the Right Stuff - Impact 7. Investing in HR Development & Generations 8. Admit we have Sacred Cows (desks, books, …) 9. Promotion, Marketing, Communication, Advocacy
  • 55. Change can happen very fast
  • 57. What is an EXPERIENCE? What is a library experience? What differentiates a library experience from a transaction? What differentiates college libraries from Google/Bing?
  • 58. The Evolution of Answers
  • 59. Why do people ask questions? Is your library experience conceptually organized around answers and programs? Or collections, technology and buildings?
  • 60. Why do people ask questions?  Who, What, When, Where  How & Why  Data – Information – Knowledge - Behavior  To Learn or to Know  To Acquire Information, Clarify, Tune  To Decide, to Solve, to Choose, to Delay  To Interview, Delve, Interact, Progress  To Entertain or Socialize  To Reduce Fear  To Help, Aid, Cure, Be a Friend  To Win A Bet
  • 61. What are your top 10-20 questions? What is the service portfolio model that goes with those?
  • 62. The Baker’s Dozen: 1 Library System’s Top 13 1. Health and Wellness / Community Health / Nutrition / Diet / Recovery 2. DIY Do It Yourself Activities and Car Repair 3. Genealogy 4. Test prep (SAT, ACT, occupational tests, etc. etc.) 5. Legal Questions (including family law, divorce, adoption, etc) 6. Hobbies, Games and Gardening 7. Local History 8. Consumer reviews (Choosing a car, appliance, etc.) 9. Homework Help (grade school) 10. Technology Skills (software, hardware, web) 11. Government Programs, Services and Taxation 12. Self-help/personal development 13. Careers (jobs, counselling, etc.) 14. Readers Advisory was 14th
  • 63. Top 12 Patron Hobbies Recreational Reading Cooking & Recipes Computers Movies & Film Exercise, Cycling & Walking Traveling, Tourism & Vacations Top Hobbies? Music Top Homework Questions? Pets Top Travel Destinations? Gardening What do you know? Television Shows Arts & Crafts Knitting & Needlecrafts 0 10 20 30 40 50 60 70
  • 64. News Flash News Flash Tech Shift Happens
  • 65. Seth Godin on Decisions (June 8, 2011) o Which of these are getting in the way? o You don't know what to do o You don't know how to do it o You don't have the authority or the resources to do it o You're afraid o You believe that money matters most o Once you figure out what's getting in the way, it's far easier to find the answer (or decide to work on a different problem). o Stuck is a state of mind, and it's curable. o Turn Excuses into Reasons
  • 66. Deer in headlamps slide here.
  • 67. What Are Libraries Really For? • Community & Social Glue • Learning • Discovery • Progress • Research (Applied and Theoretical) • Cultural & Knowledge Custody • Economic Impact
  • 68. What Are Librarians For? • Expertise (We ARE Experts!) • Relationships • Transformation • Professional Service (not servant) • Vision & Leadership • Economic Impact
  • 69. Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the oceans and discovering dragons ...
  • 71. Magellan Columbus Cook
  • 73. Questions for Libraries Today: 1. Are our priorities right? 2. Are learning, research, discovery changing materially and what is actually changing? 3. What is the foundation of future library success . . . Books? Meh… 4. What is the role for librarians in the real future (that is not an extension of the past)?
  • 80. Meals
  • 81. Let’s chat What is a meal in library end-user or education and learning terms?  End users want to find  Their goal is a transformational experience  They don’t see the library as inventory and logistics  Our generational assumptions need updating  Sometimes they don’t need help  Listen to the stories
  • 82. The new bibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  • 86. Chefs, counsellors, teachers, magicians Librarians play a vital role in building the critical connections between information , knowledge and learning.
  • 87. Programs What are the components of a program focus? What lifts Libraries beyond our foundations?
  • 88. You have the tools.
  • 89. Stop Making it So Hard!
  • 91. Trans-Literacy: Move beyond reading & PC skills  Reading literacy  News literacy  Numeracy  Technology literacy  Critical literacy Failure  Information literacy  Social literacy is not an 100%  Media literacy  Computer literacy  Adaptive literacy Option  Web literacy  Research literacy  Content literacy  Academic literacy  Written literacy  Reputation, Etc.
  • 94. E-Learning Do you know the new curriculum and the goals?
  • 96. Changes  Chegg  Desire2Learn  Amazon (Kindle)  Skillsoft / Saba  Apple  MIT  Barnes & Noble (MS  YouTube and Nook)  Khan Academy  Microsoft  Ed2Go  CourseSmart  Etc.  Google  Inkling  Kno  Textbooks.com
  • 98. List of content farms and general spammy user generated content sites:  Experts Exchange (experts-exchange.com)  All Experts (allexperts.com)  eZine Articles (ezinearticles.com)  Answers (answers.com)  Find Articles (findarticles.com)  Answer Bag (answerbag.com)  FixYa (fixya.com Helium (helium.com)  Articles Base (articlesbase.com)  Hub Pages (hubpages.com)  Ask (ask.com)  InfoBarrel (infobarrel.com)  Associated Content (associatedcontent.com)  Livestrong (livestrong.com)  BizRate (bizrate.com)  Mahalo (mahalo.com)  Buzle (buzzle.com)  Mail Archive (mail-archive.com)  Brothersoft (brothersoft.com)  Question Hub (questionhub.com)  Bytes (bytes.com)  Squidoo (squidoo.com)  ChaCha (chacha.com)  Suite101 (suite101.com)  eFreedom (efreedom.com)  Twenga (twenga.com)  eHow (ehow.com)  WiseGeek (wisegeek.com)  Essortment (essortment.com)  Wonder How To (wonderhowto.com)  Examiner (examiner.com)  Yahoo! Answers (answers.yahoo.com)  Expert Village (expertvillage.com)  Xomba (xomba.com)  )
  • 102. The nasty facts about Google & Bing and consumer search: SEO / SMO Content Farms Advertiser-driven Geotagging
  • 105. What We Never Really Knew Before (US/Canada)  27% of our users are under 18.  We often 59% are female.  believe a lot 29% are college students. that isn’t  5% are professors and 6% are teachers. true.  On any given day, 35% of our users are there for the very first time!  Only 29% found the databases via the library website.  59% found what they were looking for on their first search.  72% trusted our content more than Google.  But, 81% still use Google.
  • 106. 2010 Eduventures Research on Investments  58% of instructors believe that technology in courses positively impacts student engagement.  71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.  71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.  79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.  87% of students believe online libraries and databases have had the most significant impact on their overall learning.  62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.  E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.  44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.  32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)  49% of students believe that online libraries and databases will have the greatest impact on student engagement.  Students are more optimistic about the potential for technology.
  • 108. What do we need to know?  How do library databases and virtual services compare with other web experiences?  Who are our core virtual users? Are there gaps?  Does learning happen? How about discovery?  What are user expectations for true satisfaction?  How does library search compare to consumer search like Google and retail or government?  How do people find and connect with library virtual services?  Are end users being successful in their POV?  Are they happy? Will they come back? Tell a friend?
  • 110. So how must library strategies change?
  • 111. What is Changing? 1. Evidence-based Reference Strategies 2. Experience-based Portals: The New Commons 3. Personal Service on Steroids 4. Quality Strategies: Consumer vs. Professional Search 5. Social Networks and Recommendations 6. Trans-literacy Strategies 7. People-driven Strategies 8. Curriculum and Research Agenda 9. Service and Programs
  • 112. Recommendations  Strengthen Your Personal Brand  Reposition the Library and Librarian  Take Liaison librarians to next level  Don’t Tie Yourself directly to Collections or Physical Space  Network with Your Users Socially  Measure, Don’t Count  Engage in partnerships  Know  Take Risks
  • 114. Consider the differences . . .  Computer Commons  Mall  Service Commons  Information Commons  Knowledge Commons  Learning Commons  Science Commons  Centre or Central?  Physical / Virtual Hybrid
  • 121. What Would You Attempt If You Knew You Would Not Fail?
  • 127. Smelly Or Yellow Sex Liquid Appeal?
  • 128. Consider the Whole Experience
  • 131. There are no knights on horses in technology.
  • 134. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1