14. Lies we tell ourselves
eLearning isn’t a biggie
Libraries are a big market for fiction
Libraries are closing in large numbers
Teens don’t read anymore & Boys don’t read
The education issue is intractable
We serve everyone
People want to search
Free is all-important
Social institutions don’t need their staff to embrace
the social tools
35. Context
Information and Knowledge-based economy
Globalization of eLearning
Canada is a leading education economy
Stress on core markets (especially US)
Changing knowledge about current crop of
students (genome, eye tracking, gaming, IQ,
ICT and social behaviours, etc.)
Information ethics and copyright
36. Books
Reception of Reading and Experience
Fiction – paper, e-paper
Non-Fiction
Articles - disaggregation
Media – physical vs. streaming
Learning Objects
Stories vs. Pedagogy
37. Technology Context
Cloud (SaaS, PaaS, IaaS)
Laptops and Tablets
Mobility / Smartphones
Bandwidth (Wired, WiFi, Whitespace)
Learning Management Systems
Streaming video and audio vs. download
HTML5 and Apps – the battle
Advertising auction models and ‘product’
New(ish) Players (Amazon, Apple, G, B&N, Uni’s,
states/provinces/nations)
38. The BASICS
Containers for Pedagogy
Created by Teams (e.g. 40,000 authors a year for
Cengage alone) (yes that’s a lot of lawyers)
Copyright and complicated layering of millions of
rights (creators - pictures, graphics, video, tests,
text, documents, etc.)
Serious Lawsuits: Feist, Texaco, LSUC, Tasini,
NatGeo, Authors Guild, GBS, etc. against
publishers, vendors and libraries
Complex extension opportunities (links to
articles, databases, library assistance, etc.)
40. Should we tie students and professors to
a specific and proprietary device or
operating system?
41. What is the priority?
Price, Cost, Value, ROI
Managing or Mandating the Adoption Curve
Learning and Progress
Societal Impact = 17%, 40%, 70%?
42. Death of the Textbook?
Shallow pool innovation – e-copies
Open Access Textbooks?
Coursepacks and e-coursepacks?
Apple?
Google?
Etc.
43. What is Changing?
1. Componentization of pedagogy
2. Enhanced textbooks (tests, tracking, video,
etc.)
3. Advanced e-learning
4. Ability to archive
5. The purchaser matrix (individual student,
class, institutions, state/province/country)
6. Textbook boundaries (library links first…)
44. Pricing Models
Buy the print copy
Buy the exact electronic copy of the print
Buy both (bundling)
Rent the print or e-copy for a specified period
Create custom coursepacks in print or e-copy
Buy at the course level included in fee
Buy at the institution / enterprise level
Buy at the state/province level
Espresso Book Machines
Pay-per-use, micro-payments, ‘Square’ and
phones
45. This era will see a Fundamental
Reimagining the Textbook
For the present there will be those who
resist and the resisters will be the
majority.
46. Can we frame the e-textbook issue
in libraries so that it can be
addressed rationally?
52. First:
1. Focus on lessons – not courses . . . On
learning and impact
2. Then focus on penetration through
engagement of lecturers and profs
3. Measure (and communicate) impact
53. Conclusions Up Front
1. Prioritize Programs not Collections (align)
2. Drive ‘Reference’ with Data and Know Your Top Questions
3. Re-Balance of Physical and Virtual
4. Invest Time in Demographics & Analytics (Measurements
not Stats)
5. Put the newer Technological Tools in Context
6. Make copyright compliance scalable
7. Transliteracy is a Key Opportunity
8. Partnerships are everything and essential
54. Specific Challenges
1. Setting Priorities and Making Sacrifices (Program
Hiatuses)
2. Innovation Culture, Pilots and Diffusion
3. Fix our Backroom and Front Room Balance through
more Cooperation
4. Understanding teaching, learning and education
5. Align with institutional strategies and goals
6. Measuring the Right Stuff - Impact
7. Investing in HR Development & Generations
8. Admit we have Sacred Cows (desks, books, …)
9. Promotion, Marketing, Communication, Advocacy
57. What is an EXPERIENCE?
What is a library experience?
What differentiates a library experience from a transaction?
What differentiates college libraries from Google/Bing?
59. Why do people ask questions?
Is your library experience conceptually organized around
answers and programs?
Or collections, technology and buildings?
60. Why do people ask questions?
Who, What, When, Where
How & Why
Data – Information – Knowledge - Behavior
To Learn or to Know
To Acquire Information, Clarify, Tune
To Decide, to Solve, to Choose, to Delay
To Interview, Delve, Interact, Progress
To Entertain or Socialize
To Reduce Fear
To Help, Aid, Cure, Be a Friend
To Win A Bet
61. What are your top 10-20 questions?
What is the service portfolio model
that goes with those?
62. The Baker’s Dozen: 1 Library System’s Top 13
1. Health and Wellness / Community Health / Nutrition / Diet /
Recovery
2. DIY Do It Yourself Activities and Car Repair
3. Genealogy
4. Test prep (SAT, ACT, occupational tests, etc. etc.)
5. Legal Questions (including family law, divorce, adoption, etc)
6. Hobbies, Games and Gardening
7. Local History
8. Consumer reviews (Choosing a car, appliance, etc.)
9. Homework Help (grade school)
10. Technology Skills (software, hardware, web)
11. Government Programs, Services and Taxation
12. Self-help/personal development
13. Careers (jobs, counselling, etc.)
14. Readers Advisory was 14th
63. Top 12 Patron Hobbies
Recreational Reading
Cooking & Recipes
Computers
Movies & Film
Exercise, Cycling & Walking
Traveling, Tourism & Vacations
Top Hobbies?
Music
Top Homework Questions?
Pets Top Travel Destinations?
Gardening
What do you know?
Television Shows
Arts & Crafts
Knitting & Needlecrafts
0 10 20 30 40 50 60 70
65. Seth Godin on Decisions (June 8, 2011)
o Which of these are getting in the way?
o You don't know what to do
o You don't know how to do it
o You don't have the authority or the resources to do it
o You're afraid
o You believe that money matters most
o Once you figure out what's getting in the way, it's far
easier to find the answer (or decide to work on a
different problem).
o Stuck is a state of mind, and it's curable.
o Turn Excuses into Reasons
67. What Are Libraries Really For?
• Community & Social Glue
• Learning
• Discovery
• Progress
• Research (Applied and Theoretical)
• Cultural & Knowledge Custody
• Economic Impact
68. What Are Librarians For?
• Expertise (We ARE Experts!)
• Relationships
• Transformation
• Professional Service (not servant)
• Vision & Leadership
• Economic Impact
69. Columbus, Cook, Magellan and Libraries:
Searching for the corners of the earth, the edge of the
oceans and discovering dragons ...
73. Questions for Libraries Today:
1. Are our priorities right?
2. Are learning, research, discovery changing
materially and what is actually changing?
3. What is the foundation of future library
success . . . Books? Meh…
4. What is the role for librarians in the real
future (that is not an extension of the past)?
81. Let’s chat
What is a meal in library end-user or education
and learning terms?
End users want to find
Their goal is a transformational experience
They don’t see the library as inventory and
logistics
Our generational assumptions need updating
Sometimes they don’t need help
Listen to the stories
82. The new
bibliography and
collection
development
KNOWLEDGE
PORTALS
KNOWLEDGE,
LEARNING,
INFORMATION &
RESEARCH
COMMONS
86. Chefs, counsellors, teachers, magicians
Librarians play a vital role in building the
critical connections between
information , knowledge and learning.
87. Programs
What are the components of a program focus?
What lifts Libraries beyond our foundations?
105. What We Never Really Knew Before (US/Canada)
27% of our users are under 18.
We often 59% are female.
believe a lot
29% are college students.
that isn’t
5% are professors and 6% are teachers.
true.
On any given day, 35% of our users are there for the very
first time!
Only 29% found the databases via the library website.
59% found what they were looking for on their first search.
72% trusted our content more than Google.
But, 81% still use Google.
106. 2010 Eduventures Research on Investments
58% of instructors believe that technology in courses positively impacts student engagement.
71% of instructors that rated student engagement levels as “high” as a result of using technology
in courses.
71% of students who are employed full-time and 77% of students who are employed part-time
prefer more technology-based tools in the classroom.
79% of instructors and 86 percent of students have seen the average level of engagement improve
over the last year as they have increased their use of digital educational tools.
87% of students believe online libraries and databases have had the most significant impact on
their overall learning.
62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and
recorded lectures.
E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of
students identify online portals.
44% of instructors believe that online libraries and databases will have the greatest impact on
student engagement.
32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having
the potential to improve engagement and learning outcomes. (e-readers was 11%)
49% of students believe that online libraries and databases will have the greatest impact on
student engagement.
Students are more optimistic about the potential for technology.
108. What do we need to know?
How do library databases and virtual services
compare with other web experiences?
Who are our core virtual users? Are there gaps?
Does learning happen? How about discovery?
What are user expectations for true satisfaction?
How does library search compare to consumer
search like Google and retail or government?
How do people find and connect with library virtual
services?
Are end users being successful in their POV?
Are they happy? Will they come back? Tell a friend?
111. What is Changing?
1. Evidence-based Reference Strategies
2. Experience-based Portals: The New Commons
3. Personal Service on Steroids
4. Quality Strategies: Consumer vs. Professional
Search
5. Social Networks and Recommendations
6. Trans-literacy Strategies
7. People-driven Strategies
8. Curriculum and Research Agenda
9. Service and Programs
112. Recommendations
Strengthen Your Personal Brand
Reposition the Library and Librarian
Take Liaison librarians to next level
Don’t Tie Yourself directly to Collections or
Physical Space
Network with Your Users Socially
Measure, Don’t Count
Engage in partnerships
Know
Take Risks