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Economic Change  and  Challenges These slides are available at Stephen’s Lighthouse blog
Welcome Questions for Today: Is this the end of libraries as we know them? Whither learning, community, support? What is actually changing? Do people still value the book?   Where is all this change taking us? What is the role for librarians and all types of libraries in our info-future?
Let’s Explore the Challenges and Opportunities
List of content farms and general spammy user generated content sites: ,[object Object]
Answers (answers.com)
Answer Bag (answerbag.com)
Articles Base (articlesbase.com)
Ask (ask.com)
Associated Content (associatedcontent.com)
BizRate (bizrate.com)
Buzle (buzzle.com)
Brothersoft (brothersoft.com)
Bytes (bytes.com)
ChaCha (chacha.com)
eFreedom (efreedom.com)
eHow (ehow.com)
Essortment (essortment.com)
Examiner (examiner.com)
Expert Village (expertvillage.com)
)
Experts Exchange (experts-exchange.com)
eZine Articles (ezinearticles.com)
Find Articles (findarticles.com)
FixYa (fixya.com Helium (helium.com)
Hub Pages (hubpages.com)
InfoBarrel (infobarrel.com)
Livestrong (livestrong.com)
Mahalo (mahalo.com)
Mail Archive (mail-archive.com)
Question Hub (questionhub.com)
Squidoo (squidoo.com)
Suite101 (suite101.com)
Twenga (twenga.com)
WiseGeek (wisegeek.com)
Wonder How To (wonderhowto.com)
Yahoo! Answers (answers.yahoo.com)
Xomba (xomba.com),[object Object]
SOPAC / COPAC
BiblioCommons
ChiliFresh
Books & Authors
WorldCat & Local
Google API (and others)
Etc.,[object Object]
What has changed? ,[object Object]
 Students are focused at the lesson and event (essay, test, exam) level
 Libraries at the heart of the community is no longer just physical
 Libraries as whole school partners
 Physical access and basic reading evolves to intellectual access with new competencies,[object Object]
 School library / Public library partnerships increase scores 5% plus!
 Libraries and information content and technology leadership are critical to Higher Ed
 Communities with libraries as an investment receive very high ROI – average 650%!
 There are more libraries than McDonalds & Starbucks combined with better distribution and staffing models for government services,[object Object]
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
Chefs, counsellors, teachers, magicians Librarians play a vital role in building the critical connections between information , knowledge and learning.
Very Big Secret The Elephant in the Room
Change can happen very fast
Sensemaking
“Strategy is a Choice. . . To be a victim and feel these changes are fated and blamestorm OR Create the future we need and take collective responsibility for the conversation and development of the future.” Find Reasons not Excuses.
As technology advances
Emboldened Librarians hold the key
The nasty facts about Google &  Bing and  consumer search: SEO Content Farms Advertiser driven Geotagging GOOG
Content Farms
News Flash   “The Internet and technology have now progressed to their infancy”
People
My son: Zachary
News Flash News Flash Tech Shift Happens
Culture
People are Changing ,[object Object]
Overall IQ Increases
Increased educational attainment & engagement
eBooks outsell hard cover books & paperbacks
Reading is UP, way up.
Some libraries are crediting most cardholder growth to e-book accessibility
Personal device proliferation
Some sectors are very tech-dominated (oil, farming, cattle, trucking, mining, forestry, …),[object Object]
Brain & Developmental Changes
Eye Movement Changes
Massive Behavioural Changes
Major Decline in Crime Rates – down 65%
But still a 70%  behavior overlap with Boomers (see my book chapter),[object Object]
Gaming too. . . Mothers in their 30’s
Social networks fastest growing populations are seniors and will be more international and less urban and English.
eBook reader usage is largely middle-aged.
Mobile data usage is growing beyond youth very quickly, workplace use is huge ,[object Object]
59% are female.
29% are college students.
5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the very first time!
Only 29% found the databases via the library website.
59% found what they were looking for on their first search.
72% trusted our content more than Google.
But, 81% still use Google.,[object Object]
71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.
79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.
87% of students believe online libraries and databases have had the most significant impact on their overall learning.
62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.
44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.
32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)
49% of students believe that online libraries and databases will have the greatest impact on student engagement.
Students are more optimistic about the potential for technology.,[object Object]
YES (duh!)
So how must library and educator strategies change?
Discovery & Ideas
Has the future changed?Has our future changed?
COWS, etc.

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