1. Future Ready Libraries: Seducing the Customer Stephen Abram, MLS NNYLRC: Northern NY Library Resources Council Potsdam, NY Oct. 7, 2011 These slides are available at Stephen’s Lighthouse blog

2. Change Reducing Suspense: And the answer is . . . .

3. se·duc·tion (s-dkshn) n.1. a. The act of seducing.b. The condition of being seduced.2. Something that seduces or has the qualities to seduce; an enticement.[Latin sducti, sductin-, from sductus, past participle of sdcere, to lead astray : s-, apart; see s(w)e- in Indo-European roots + dcere, to lead; see deuk- in Indo-European roots.]

4. Smelly Yellow Liquid Or Sex Appeal?

5. It’s the Whole Experience

6. News Flash “The Internet and technology have now progressed to their infancy”

7. 7 Gifts to Libraries, Publishers & Booksellers The book isn’t dead or dying. It is evolving. Our users/customers are improving. Technology is going social and can support social acts. The PC isn’t dead, but, again, it’s evolving and more mobile. We know more about our customers than ever before. Talent, Insight, Community, have social value. Opportunities always exist more in times of change

14. Change can happen very fast

15. Gift #1

16. The Evolutionof Books

19. GBS

20. Launched in US on June 30th

22. Back Office: Baker & Taylor Expected Launch Fall 2011

23. Launched July 2011 $15 Billion Franchise

24. Amazon eBook Subscriptions

25. Can we frame the e-book issue so that it can be addressed rationally?

26. Why do people read?

27. Why do people read? To learn To engage in hearing other’s opinions (to agree or disagree or understand) To develop more knowledge about myself and develop as a whole person To be entertained and laugh, to engage and interact To address boredom and the inexorable progress of time To research and keep up-to-date To participate well in civil society (everything from news to voting) To be informed (and maybe smarter) To understand others (individually and culturally) To escape our day-to-day lives To stimulate the imagination and be inspired or spiritual To write and communicate better through reading others To teach To have something to talk about To connect with like-minded people

28. Fiction

29. Non-Fiction

32. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony Reader, etc. . . .

35. Gift #2

36. Content Spam

38. Technology literacy

39. Information literacy

40. Media literacy

41. Adaptive literacy

42. Research literacy

43. Academic literacy

44. Reputation, Etc.

45. Reading literacy

46. Numeracy

47. Critical literacy

48. Social literacy

49. Computer literacy

50. Web literacy

51. Content literacy

54. eZine Articles (ezinearticles.com)

55. Find Articles (findarticles.com)

56. FixYa (fixya.com Helium (helium.com)

57. Hub Pages (hubpages.com)

58. InfoBarrel (infobarrel.com)

59. Livestrong (livestrong.com)

60. Mahalo (mahalo.com)

61. Mail Archive (mail-archive.com)

62. Question Hub (questionhub.com)

63. Squidoo (squidoo.com)

64. Suite101 (suite101.com)

65. Twenga (twenga.com)

66. WiseGeek (wisegeek.com)

67. Wonder How To (wonderhowto.com)

68. Yahoo! Answers (answers.yahoo.com)

69. Xomba (xomba.com)

70. All Experts (allexperts.com)

71. Answers (answers.com)

72. Answer Bag (answerbag.com)

73. Articles Base (articlesbase.com)

74. Ask (ask.com)

75. Associated Content (associatedcontent.com)

76. BizRate (bizrate.com)

77. Buzle (buzzle.com)

78. Brothersoft (brothersoft.com)

79. Bytes (bytes.com)

80. ChaCha (chacha.com)

81. eFreedom (efreedom.com)

82. eHow (ehow.com)

83. Essortment (essortment.com)

84. Examiner (examiner.com)

85. Expert Village (expertvillage.com)

89. The nasty facts about Google & Bing and consumer search: SEO / SMO Content Farms Advertiser-driven Geotagging Whack-a-Mole: Farmer Panda Panda Silver GOOG

90. Gift #3

91. The Evolutionof Answers

92. Sensemaking: Too much choice

93. Why do people ask questions?

94. What are your top 10-20 questions?What is the service portfolio model that goes with those?

95. The new bibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS

96. Driving the Knowledge Portal alignment with User Behaviour

99. The Chapter and Paragraph Universe

100. Integrated with Visuals – graphics and charts

101. Integrated with ‘video’

102. Integrated with Sound and Speech

103. Integrated with social web

104. Integrated with interaction and not just interactivity

105. How would you enhance a book?

107. Learning

108. Discovery

109. Progress

110. Research (Applied and Theoretical)

111. Cultural & Knowledge Custody / Conservation

113. Grocery Stores

114. Grocery Stores

115. Grocery Stores

116. Cookbooks, Chefs . . .

117. Cookbooks, Chefs . . .

118. Meals

119. Gift #4

120. Mobility: Where the Patron Is

121. Mobility

123. Gift #5

124. Libraries are Social Institutions

127. Transparent distrust and radical intellect

128. The Filter Bubble

129. Finding black hole data (like non-digital)

130. Networking with a Closed Circle

131. Beyond search to find/discover, choose/use, understand/internalize and FORGET.

132. Tagging and organizing – offline remembering

133. Information ethics and creation

135. Do you know them? Or do you know retail sales numbers or circulation numbers better?

136. Health . . .

137. Career Advice and Job Finding

138. Genealogy

139. Homework

142. Libraries Are Social Institutions

146. Focus on the Questions (Needs, CRM)

147. Build or Buy Knowledge Portals (Meals)

148. Emphasize Content Quality (not books)

149. Expand Social Media Programs on Information Literacy

150. Advocate and Align with the Listener

151. Tell Stories, Have users tell stories

152. Invest in Strategic Analytics – Measurements of Impact, ROI and Value

154. Focus on the ShiftsAnd Innovate THERE The biggest shift from the internet and the web has been the social web.

156. The power of libraries

157. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook or Google+: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1