The powerpoint presentation to accompany my 2006 paper on the ranking of journals The paper proposes a new framework for assessing research output based on the research goals of the selected university, internal research strengths of a department, and the ongoing support for development and enhancement of disciplinary thought within the marketing academy. Presented here is a system of ‘best fit’ between institutional research output and ideal publication mediums, rather than a universal rank of “best” journal The paper can be found at http://stephendann.com/articles/thematic/marketingjournalratings.htm as part of my work on journal ratings

2. Dr Stephen Dann The Australian National University Best Journals versus Best Fit Journals A Strategic Orientation to Research Quality

10. Ageing of the (sample) Population 1961 Journal of Advertising Research (JAR) (10) 1972 Journal of Advertising (JA) (9) 1978 Journal of Business Research (JBR) (8) 1959 International Journal of Research in Marketing (IJRM) (7) 1925 Journal of Retailing (JR) (6) 1973 Journal of the Academy of Marketing Science (JAMS) (5) 1982 Marketing Science (MS) (4) 1964 Journal of Marketing Research (JMR) (3) 1974 Journal of Consumer Research (JCR) (2) 1937 Journal of Marketing (JM) (1) D.O.B. Name Rank

11. Quadrant Model Break the old rules to make the new rules

17. Discipline and University Research Goals

18. Discipline and University Research Goals engagement with end-users adoption of the research by the relevant end-user community adoption and benefits for relevant end-users adoption of the research by the relevant end-user community

31. Supporting materials

34. Questions?