Social Media Marketing Conversation Tips from Alumni Breakfast Seminar

Alumni Breakfast Seminar ,[object Object]

Dr Stephen Dann ,[object Object],[object Object]

What can we say when the consumer isn't just listening? ,[object Object]

Isn’t just listening Not isn’t listening

It’s okay, it’s not journalism, it’s just opinion It’s talkback radio without the radio

[object Object],[object Object],Rule 1: No #SMEG SMEG Awareness Ribbon

[object Object],Rule 2: Who follows counts

[object Object],Rule 3: Never plan the organic

No adding the letters “Tw” to random words ,[object Object],Not a twap

http://www.intersectionconsulting.com/blog/?p=797

Content Planning / Objectives ,[object Object],[object Object],[object Object]

Speaking of… http://www.mr-mojo-risin.net/2011/07/03/free-social-media-icons-revisited/

Ever had the feeling you missed a spot?

What to say… ,[object Object]

Based on prior research… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Spam Conversational News Events Status Phatic Pass Along

@replies action, query, referral and response. ,[object Object],Conversational

sport, transport, weather and natural disasters ,[object Object],News Events

announcements, #hashtagged events, headlines ,[object Object],News Events

automated endorsements, secondary social media, and user generated content ,[object Object],Pass Along

Endorsement and retweet ,[object Object],Pass Along

The Retweet ,[object Object],[object Object],[object Object],[object Object],Pass Along

Anatomy of a Retweet ,[object Object],[object Object],[object Object],[object Object],[object Object]

Activity, location, mechanical, personal, physical, temporal and work ,[object Object],Status

broadcasts, fourth wall, greetings and unclassifiable ,[object Object],Phatic

Unsolicited content. ,[object Object],If you’re in the room thinking about it… don’t do it. Spam

Hootsuite: Automation and Scheduling News Events Pass Along

Now what? Who’s likely to talk back?

Social Media Message Mantra Four questions to ask yourself

Social Media Message Mantra ,[object Object],[object Object],[object Object],[object Object]

The Social Message Mantra ,[object Object],Conversational News Events Status Phatic Pass Along

The Social Message Mantra ,[object Object],[object Object],[object Object],[object Object]

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