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INTELLIGENT SYSTEMS
AND !UANTIFIED SELF
IS
Wha" #s an In"e$$#%en" S&s"ems
An !n"e##!$en" s%s"ems #ea&ns how "o a'"
"o p&o(!de 'us"ome& (a#ue "h&ou$h da"a,
'on"ex", #o$!' and beha(!o&.
IS
Wh& do we 'a(e?
)o& "he da"a...
o& "h!s?
h""p://www.hu))!n$"onpos".'om/2012/10/15/!-#os"-we!$h"-$!na-moone%_n_1968207.h"m#
Peop#e su''eed!n$
a" "he!& pe&sona#
$oa#s.
)o& "he $&aphs...
o& "h!s?
Sma## bus!ness
su''eed!n$ a"
$&ow!n$ "he!&
bus!ness.
In"e$$#%en" S&s"ems a&e abou"
peop#e and ma*!n$ "he!& #!(es
be""e& !n su'h a p&o)ound wa% "he%
'an’" !ma$!ne $o!n$ ba'* "o "he
o#d wa%.
Wh& In"e$$#%en" S&s"ems
No", a## In"e##!$en" S%s"ems a&e '&ea"ed equa##%.
Spe'"(um o) In"e$$#%en'e
O(a'$e
Re#e(an'e, !ns!$h"s +
a'"!(e#% 'onne'"!n$ "he do"s
Boo**eepe(
,o##e'"s, p&o'ess +
"&a'*s da"a.
Ad+#so(
Gu!dan'e, )eedba'* +
mo"!(a"!on.
In"e$$#%en'e o) "he S&s"emL#m#"ed Yoda
Au"oma"#ono)"heS&s"em
Manua$A'"#+e
P(#n'#p$es, Wh&
Pa""e(ns, How
Re$a"#ons, Wha"
,ompan!es a&e s"a&"!n$ "o de(e#ope& so#u"!ons
#e(e&a$!n$ !n"e##!$en" s%s"ems.
Le(e&a$!n$ "he Boo**eepe&, Ad(!so& and O&a'#e.
In"e##!$en" s%s"ems a'&oss 'a"e$o&!es
Hea#"h + Emo"!on
Spo&"s +
A'"!(!"!es
Home + Wo&*
-!ds + Pe"s Ban*!n$ + F!nan'e L!)e + Memo&!es
Ob.e'"s +
T&anspo&"a"!on
Ins"!"u"!ons +
Go(e&nmen"
Pe&sona# Hea#"h
Spo&"s + A'"!(!"!es
Home + Wo&*
Pe" + -!ds
Ob.e'"s + T&anspo&"a"!on
L!)e + Memo&!es
Ban*!n$ + F!nan'e
L!)es"%#e
,omponen"s o) G(ea" In"e$$#%en" S&s"ems
Da"a Lo%#',on"ex" Beha+#o(
B!$ + Pe&sona# Re#e(an'e + T!me Adap"!(e + P&ed!'"!(e Mo"!(a"!on + A'"!ons
- - -
Pe(sona$ da"a !s de)!ned as da"a
(and me"ada"a) '&ea"ed b% and
abou" peop#e, en'ompass!n$
(o#un"ee&ed and obse&(ed da"a.
“Pe&sona# Da"a: The Eme&$en'e o) a New Asse" ,#ass”
Wo&#d E'onom!' Fo&um, /anua&% 2011.
B#% da"a &e)e&s "o da"ase"s "ha"
ex'eed "he ab!#!"% o) "%p!'a#
da"abase so)"wa&e "oo#s "o
'ap"u&e, s"o&e, mana$e,+ ana#%ze.
“B!$ da"a: The nex" )&on"!e& )o& !nno(a"!on, 'ompe"!"!on, and p&odu'"!(!"%” M'-!nse%
G#oba# Ins"!"u"e, /une 2011.
Da"a
Re$e+an'e &e)e&s "o "he app#!'a"!on
o) "he !n"e##!$en'e s%s"em !n
'ompa&!son "o o"he& da"a.
He(e (#.e, P$a'e), Wha" (#.e. Tempe(a"u(e)
T#me &e)e&s "o "he app#!'a"!on o)
"he !n"e##!$en" s%s"em !n
&e#a"!on "o "!me.
When (#.e. ,a$enda( . Du(a"#on)
,on"ex"
Adap"#+e &e)e&s "o "he #ea&n!n$
'apab!#!"!es o) "he !n"e##!$en"
s%s"em "o ad.us" and !mp&o(e
based on usa$e.
P(ed#'"#+e &e)e&s "o a d%nam!'
!n"e##!$en" s%s"em "ha" 'onne'"s
"he do"s !n an"!'!pa"!on o)
e(en"s and usa$e.
Lo%#'
Mo"#+a"#on "ap !n"o
'us"ome&s mo"!(a"!on
)o& 'han$e.
Beha+#o(
T(#%%e( "ap !n"o a
*e% !n"e&a'"!on "ha"
en'ou&a$es an a'"!on.
A'"#on !s "he des!&ed
ou"'ome beh!nd "he
!n"e##!$en" s%s"em
Than*s "o B/ Fo$$ T!n% Hab!"s and Beha(!o& Des!$n
Wha" does #" mean )o( bus#nesses?
Imp(o+ed 'us"ome( $#+es.
In'&eased au"oma"!on
In'&eased se#) *now#ed$e
Suppo&"ed beha(!o& 'han$e
Se'u&e da"a sha&!n$
Happ& ,us"ome(s.
Wha" does #" mean )o( bus#nesses?
D(aw#n% on new expe("#se:
Da"a s'!en"!s"s
Da"a ana#%"!'s
Beha(!o& des!$ne&s
S"o&%"e##e&s
Da"a (!sua#!ze&s
S&s"em
P&o(!de !n"e##!$en" non-!n"&us!(e s%s"ems *)!" &ou"!nes and s'hedu#es
Adap" and !mp&o(e "he s%s"em o(e&"!me *based on b!$ and pe&sona# da"a
,on"en"
P&o(!de 'us"om!zab#e (!sua#!za"!on "oo#s
P&o(!de 'us"om!zab#e da"a 'o##e'"!on
P&o(!de "he &!$h" amoun" o) !ns"&u'"!on
Beha+#o(
P&o(!de use&s w!"h &e#e(an" "&!$$e&s and )eedba'*
P&o(!de s%s"ems
T(us"
,&ea"e a pe&'ep"!on o) a''u&a'% and &e#!ab!#!"%
-eep da"a se'u&e and p&!(a"e
P&o(!de open da"a !n"e$&a"!on
Des#%n P(#n'#p$es
Adapted from https://www.id.iit.edu/research-projects/2012-class-projects-copy/quantified-self/

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Intelligent Systems and Quantified Self for Business

  • 2. Wha" #s an In"e$$#%en" S&s"ems An !n"e##!$en" s%s"ems #ea&ns how "o a'" "o p&o(!de 'us"ome& (a#ue "h&ou$h da"a, 'on"ex", #o$!' and beha(!o&. IS
  • 3. Wh& do we 'a(e? )o& "he da"a...
  • 6. o& "h!s? Sma## bus!ness su''eed!n$ a" $&ow!n$ "he!& bus!ness.
  • 7. In"e$$#%en" S&s"ems a&e abou" peop#e and ma*!n$ "he!& #!(es be""e& !n su'h a p&o)ound wa% "he% 'an’" !ma$!ne $o!n$ ba'* "o "he o#d wa%. Wh& In"e$$#%en" S&s"ems
  • 8. No", a## In"e##!$en" S%s"ems a&e '&ea"ed equa##%.
  • 9. Spe'"(um o) In"e$$#%en'e O(a'$e Re#e(an'e, !ns!$h"s + a'"!(e#% 'onne'"!n$ "he do"s Boo**eepe( ,o##e'"s, p&o'ess + "&a'*s da"a. Ad+#so( Gu!dan'e, )eedba'* + mo"!(a"!on. In"e$$#%en'e o) "he S&s"emL#m#"ed Yoda Au"oma"#ono)"heS&s"em Manua$A'"#+e P(#n'#p$es, Wh& Pa""e(ns, How Re$a"#ons, Wha"
  • 10. ,ompan!es a&e s"a&"!n$ "o de(e#ope& so#u"!ons #e(e&a$!n$ !n"e##!$en" s%s"ems. Le(e&a$!n$ "he Boo**eepe&, Ad(!so& and O&a'#e.
  • 11. In"e##!$en" s%s"ems a'&oss 'a"e$o&!es Hea#"h + Emo"!on Spo&"s + A'"!(!"!es Home + Wo&* -!ds + Pe"s Ban*!n$ + F!nan'e L!)e + Memo&!es Ob.e'"s + T&anspo&"a"!on Ins"!"u"!ons + Go(e&nmen"
  • 20. ,omponen"s o) G(ea" In"e$$#%en" S&s"ems Da"a Lo%#',on"ex" Beha+#o( B!$ + Pe&sona# Re#e(an'e + T!me Adap"!(e + P&ed!'"!(e Mo"!(a"!on + A'"!ons - - -
  • 21. Pe(sona$ da"a !s de)!ned as da"a (and me"ada"a) '&ea"ed b% and abou" peop#e, en'ompass!n$ (o#un"ee&ed and obse&(ed da"a. “Pe&sona# Da"a: The Eme&$en'e o) a New Asse" ,#ass” Wo&#d E'onom!' Fo&um, /anua&% 2011. B#% da"a &e)e&s "o da"ase"s "ha" ex'eed "he ab!#!"% o) "%p!'a# da"abase so)"wa&e "oo#s "o 'ap"u&e, s"o&e, mana$e,+ ana#%ze. “B!$ da"a: The nex" )&on"!e& )o& !nno(a"!on, 'ompe"!"!on, and p&odu'"!(!"%” M'-!nse% G#oba# Ins"!"u"e, /une 2011. Da"a
  • 22. Re$e+an'e &e)e&s "o "he app#!'a"!on o) "he !n"e##!$en'e s%s"em !n 'ompa&!son "o o"he& da"a. He(e (#.e, P$a'e), Wha" (#.e. Tempe(a"u(e) T#me &e)e&s "o "he app#!'a"!on o) "he !n"e##!$en" s%s"em !n &e#a"!on "o "!me. When (#.e. ,a$enda( . Du(a"#on) ,on"ex"
  • 23. Adap"#+e &e)e&s "o "he #ea&n!n$ 'apab!#!"!es o) "he !n"e##!$en" s%s"em "o ad.us" and !mp&o(e based on usa$e. P(ed#'"#+e &e)e&s "o a d%nam!' !n"e##!$en" s%s"em "ha" 'onne'"s "he do"s !n an"!'!pa"!on o) e(en"s and usa$e. Lo%#'
  • 24. Mo"#+a"#on "ap !n"o 'us"ome&s mo"!(a"!on )o& 'han$e. Beha+#o( T(#%%e( "ap !n"o a *e% !n"e&a'"!on "ha" en'ou&a$es an a'"!on. A'"#on !s "he des!&ed ou"'ome beh!nd "he !n"e##!$en" s%s"em Than*s "o B/ Fo$$ T!n% Hab!"s and Beha(!o& Des!$n
  • 25. Wha" does #" mean )o( bus#nesses? Imp(o+ed 'us"ome( $#+es. In'&eased au"oma"!on In'&eased se#) *now#ed$e Suppo&"ed beha(!o& 'han$e Se'u&e da"a sha&!n$ Happ& ,us"ome(s.
  • 26. Wha" does #" mean )o( bus#nesses? D(aw#n% on new expe("#se: Da"a s'!en"!s"s Da"a ana#%"!'s Beha(!o& des!$ne&s S"o&%"e##e&s Da"a (!sua#!ze&s
  • 27. S&s"em P&o(!de !n"e##!$en" non-!n"&us!(e s%s"ems *)!" &ou"!nes and s'hedu#es Adap" and !mp&o(e "he s%s"em o(e&"!me *based on b!$ and pe&sona# da"a ,on"en" P&o(!de 'us"om!zab#e (!sua#!za"!on "oo#s P&o(!de 'us"om!zab#e da"a 'o##e'"!on P&o(!de "he &!$h" amoun" o) !ns"&u'"!on Beha+#o( P&o(!de use&s w!"h &e#e(an" "&!$$e&s and )eedba'* P&o(!de s%s"ems T(us" ,&ea"e a pe&'ep"!on o) a''u&a'% and &e#!ab!#!"% -eep da"a se'u&e and p&!(a"e P&o(!de open da"a !n"e$&a"!on Des#%n P(#n'#p$es Adapted from https://www.id.iit.edu/research-projects/2012-class-projects-copy/quantified-self/