A overview of Mobile World Congress 2011, themes, findings and observations.

1. Stephen
Gay

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6. Major
Themes
Four
themes
emerged
from
the
keynotes,
workshops
and
personal
networking.
1. An
eco-­‐system
2. Mobile
fragmentaSon
3. GlobalizaSon
4. Pioneering
space

7. An
eco-­‐system:
a
consistent
winning
theme.
Developing
an
eco-­‐system
is
a
foundaSonal
strategy
to
migrate
users
between
services
and
devices.
(i.e.
TwiFer,
Google,
Vodaphone)
Leveraging
the
cloud
and
connected
services
is
key.

8. Mobile
fragmenta:on:
a
massive
obstacle
for
development
Device
screen
size
&
resoluSon,
compeSng
OS
(Android,
iOS,
Windows
7),
various
global
channels
and
an
integrated,
payment
process
are
the
biggest
barriers.
Focus
on
popular
OS
(Android,
iOS)
is
key.
HTML5
might
be
the
answer.

9. Globaliza:on:
to
win
globally
requires
local
understanding.
Understanding
the
markets
is
key
to
prioriSzing
entry
and
idenSfying
opportuniSes.
(i.e.
Vodafone
m-­‐Pesa,
Chip
&
Pin
&NFC
for
Payments)
A
tremendous
investment
in
resources
and
dedicaSon
is
key.

10. Pioneering
space:
a
risk
with
huge
reward
.
Developing
an
integrated
global
and
mobile
service
has
no
magic
soluSon.
(i.e.
TwiFer,
Android,
Groupon)
Accessibility
via
the
cloud,
sharing
data,
and
partnerships
are
key.
Failure
might
be
part
of
the
process.

11. Areas
of
Interest

12. Android.
Everywhere!
• The
Star
of
the
Show!
• Complete
Android
saturaSon.
• App
demos
ranging
from
games,
mobile
payments
to
enterprise
soluSons.
• Developers
are
passionate.

14. Eric
Schmidt,
Google
• Vision:
Future
for
the
masses,
not
the
elite.
2
billion
people
will
be
online
like
the
rest
of
us.
• Next:
Phone
can
become
your
memory.
• Strategy
:
Chrome
is
keyboard,
Honeycomb
is
touch.
• Shared:
Video
ediSng
app
called
Movie
Studio.

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16. Tablets.
Everywhere!
• One
year
ago
this
category
didn’t
even
exist.
• Android
tablets
&
diminuSve
sizes.
• RIM,
LG,
HTC,
Samsung,
HP…

18. 3D
Phones,
Arrived
• LG’s
new
Android
device
with
a
glassless
3D
display
and
stereoscopic
3D
camera.
• New
3D
experiences
(and
interfaces).
• MoSon
sickness.

20. MicrosoM
&
Nokia
• Steve
Ballmer
keynote.
• Strategy:
Nokia
partnership
for
all
smartphones
• Shared:
MulStasking,
IE9,
Hubs,
Cloud
services
• TwiFer,
Facebook
• Copy
&
Paste
• 93%
of
customers
are
delighted
with
Windows
Phones

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23. Q"1.(&
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24. Mobile
Money
• The
Year
of
Mobile
Money
• A
dedicated
pavilion
(i.e.
a
Visa
booth,
NFC
was
everywhere).
• Full
day
workshops
+
Singapore
conference

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26. Workshops
Workshops
&
Keynotes

27. Western
Union
02_David
Yates

28. CONSUMER PRIORITIES: CHANNEL AGNOSTIC
Speed
S • Funds sent immediately
• Funds available for pickup immediately
Convenience • Large distribution network
• Channel alternatives based on customer preference
• Trusted brand
Reliability • Consistent experience – no surprises
• World-class service

29. H$<"B($-)':IQ#;)'

30. Key success factors
Vodafone Money Transfer
AFFORDABLE
S E C U R E
S I M P L E
F A S T
T R U S T
6 Vodafone Money Transfer 20 February 2011

31. Mobile
Money
in
Afghanistan
01_JanChipchase

32. Augmented
Reality
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Augmented
Reality
Panel

33. Consumers
in
the
Clouds
01_Fabrizio_Capobianco

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35. Fav
Quotes
• “The
internet
is
replacing
the
economy
of
scarcity
with
the
economy
of
ubiquity.”
Eric
Schmidt
• “The
four
pillars
of
privacy:
Constant,
Control,
Relevance
and
Dialog.”
Hani
Ramzi
• “Providing
value
and
transparency
to
the
consumer
will
bring
greater
acceptance
for
using
personal
informaSon.”
Mihir
Shah
• "There's
no
more
privacy..its
now
just
publicy."
Gerd
Leonhard
• “The
markeSng
holy
grail
is
to
make
adverSsing
compelling
and
add
real
value.”
Tom
Daly
• "Data
is
the
new
oil."
Gerd
Leonhard

36. Fav
Stats
• In
a
100
year
1
billion
fixed
phone
lines
were
adopted.
In
20
years
5
billion
mobile
subscribers
were
adopted.
• 20%
of
US
smartphone
users
download
1
app
per
day
• 45%
of
US
consumers
say
they
can
be
more
efficient
on
mobile
broadband
saving
them
money
&
Sme.
• 32%
of
US
applicaSons
were
paid
for
• The
most
popular
app
is
only
a
30M
dollar
business
• 28%
of
apps
are
free,
represenSng
81%
of
downloads
• There
will
be
2.6
Billion
users
of
mobile
locaSon-­‐based
services
in
2014

37. Resource
• Follow
on
TwiFer
#MWC11
or
stephengay
• QuesSons:
info@stephengay.com