These are the slides from the "Tips for Social Media Success for International Language Schools" presentation I gave at the EAQUALS conference in Munich in 2013.

1. 12 Tips for Social Media Success

2. Get good at creating content
create or curate
is better
int: one
H
other...
than the

3. Creating content
✓
✓
✓
✓
✓
✓
Information articles
Behind the scenes
What’s on in your area
What’s on in your school
Language tips and advice
Scannable (use lists - like this one!)

4. Focus on a few relevant channels
but keep an eye on the horizon...

5. http://en.wikipedia.org/wiki/List_of_social_networking_websites

7. Pick a few key metrics to monitor
but don’t get bogged down in raw data

8. €

10. Share relevant content
even if it isn’t yours
ttribute
LWAYS a
A
n’t yours
ff that is
stu

11. Opposite of a
Ghost Writer
This piece is about…
It’s useful because or my
take on it is…
Here is the original
article...

12. Figure out a Social Media policy
but don’t stamp out personality

13. http://SocialMediaGovernance.com/policies.php

14. Celebrate as much as you can
milestones, achievements & champions

16. Keep learning
follow and learn from the “gurus”
ot snake
Gurus”, n
“
chants...
oil mer

18. Listen and engage
good, bad or ugly, don’t ignore it

20. Be as transparent as you possibly can
if you mess up, own up!

22. Make your content shareable
show, don’t tell

25. Try paying to promote your best bits
but only your best bits!

27. Help, Teach or Entertain
don’t sell...

29. 12 Tips for Social Media Success
Q&A
http://bit.ly/YI9OwU