3. • Journal Register companywide challenge
• Publish all digital & print products on July
4, 2010 using only free & open-source tools
• “We will declare our independence from
not only old proprietary systems but the old
way of thinking as well.” – John Paton
4. Google tools
• Docs & forms
• Calendar
• Sites
• YouTube
• Maps
• Fusion tables
• Picasa
29. Ad manager iPad tools
Jim Maurer, classified ad manager,
Pasadena Star-News:
1. Goodreader: Stores all media kits, rate
cards for easy presentation
2. PenUltimate: process proofs in field
3. Notability: sign agreements &
contracts.
30. Ad manager iPad tools
Jim Maurer:
4. Keynote: slide presentations
5. Expedition VGA: enables projector use
6. Numbers: spreadsheets
7. Trackord: GPS mileage log
8. Dropbox: Download, store & share files
31. Ad manager iPad tools
Jim Maurer:
9. AdMall: Market
trends, demographics, co-op
information
10. Teamview: Access computer & files
from the field.
11. Reminders: Organize your day.
12. Flipboard: Social media
32. Ben Franklin results
• Millions in vendor costs saved
• Some free tools are better
• Collaboration
• Threw out “the way we’ve always done
it”
• Developed culture of problem-solving
• Transparency
33. The crowd is free, too
• Crowdsourcing
• Town meetings
• Social media
• Live chats
• Blog networks
• Fact-check boxes
• SeeClickFix
34. Ben Franklin in context
• Cutting costs
• Changing culture
• Finding solutions
• Engaging community
• Changing org structures
• Digital First: content, sales, culture