These are slides for an Ohio Newspaper Association webinar on using Facebook and Twitter.

1. How journos can use
&
Steve Buttry
Ohio Newspaper Association
April 11, 2012
#ohnews

2. Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• zombiejournalism.com
• stephenbuttry@gmail.com

3. &
• Listen to community conversation
• Story ideas, tips
• Search for people in the news
• Report breaking news
• Crowdsource all kinds of stories
• Curate social discussion of news, issues
• Community feedback & submissions

4. &
Great for marketing & revenue, too
• Distribution (posting links)
• Building brand
• Contests, promotions
• Advertising

5. &
Personal vs. professional use
• Separate accounts OK but not necessary
• Always behave professionally, even on private
accounts
• Be personable on pro accounts
• Presume boss (or future boss) will see all posts
• Don’t bore pro audience

6. • Many more users • Great for breaking
• Much info private news
• Tougher to search • Great real-time
• Not as immediate search
(less frequent • Engagement not as
updates) intrusive
• Engage, don’t • Hashtags help w/
intrude search, conversation

7. Options for journalists:
• Use personal FB account, all or most
public
• Journalist page
• Enable subscriptions (decide which
updates are public)

9. • Connect w/ sources
(balance, disclosure?)
• Check pages of agencies, people on beat
• Crowdsourcing (ask on their pages as
well as yours)
• Look for people in the news
• Ask for permission to use photos

11. Searching Facebook:
• Use advanced search (click in empty
search window)
• Click people, pages to narrow by
location, biz pages, etc.
• Search Google: “site:Facebook.com” then
search term (show search tools)
Tips from Jason McDonald, JM Internet Group

12. • Follow officials & agencies on beat
• Twitter Search (advanced)
• Hashtags (regular & spontaneous)
• Breaking news
• Crowdsourcing
• Live-tweet events

14. Live-tweet sports events

22. Bookmark this page
https://twitter.com/#!/search-advanced

23. Vetting tweeps, verifying info
• Check full Twitter stream, profile
• Connect on phone, in person
• Check location (not 100% reliable)
• Others verifying? Clusters, not echos
• Photos?
• Other sources, other tweeps
• Ask, “How do you know that?”

24. More on verification
Craig Silverman tips:
http://www.cjr.org/behind_the_news/eight_sim
ple_rules_for_doing_a.php
Mandy Jenkins tips:
http://zombiejournalism.com/2011/09/b-s-
detection-for-journalists/

25. Before the big story breaks
• Follow lots of local people
(replies, retweets, check followers)
• Join local conversation
• Master Twitter search (advanced)
• Promote local #hashtag taxonomy
(#okstorm)
• Use Twitter routinely on your beat

26. When the big story breaks
• Twitter Search • Converse
(advanced) • Answer questions
• Connect w/ witnesses • Thank contributors
• Crowdsource • Promote fresh content
• Tweet early & often • Link to new reports
• Seek verification (even competitors’)
• Address rumors (say • Be human (fun where
what you don’t know) appropriate)
• Seek photos

28. Crowdsource

29. Say what you don’t know

31. What is curation?
Museum curator: Journalism curator:
• Studies topic • Studies topic
• Chooses relevant • Chooses relevant
content (other content (social
sources & museum media, blogs, staff)
collection) • Authenticates
• Authenticates • Groups related items
• Groups related items • Provides context
• Provides context • Presents collected
• Presents exhibit content

32. Time management
• Integrate social media into reporting,
writing & editing processes
• Use lists, TweetDeck, HootSuite to
organize the chaos
• You can tweet & read tweets quickly
• Invest some time
• Decide what’s not important

33. Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• zombiejournalism.com
• stephenbuttry@gmail.com